The Alkaline Water Company Adds Alkaline88® Shaq Paq to 160+ Lidl East Coast Stores Across 9 States

Alkaline88’s Two Liter Shaq Paq Joins Their One Gallon Bottle at Lidl Grocery Stores

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, is pleased to announce that in addition to carrying the Alkaline88^® 1-Gallon, Lidl grocery stores are adding the Shaq Paq (six 2 Liter bottles per box) to all its U.S. stores. Lidl is one of the nation’s fastest-growing grocery banners and since establishing its U.S. headquarters in Arlington, Virginia, in 2015, has opened more than 160 stores along the East Coast. The addition of The Shaq Paq will give millions of consumers on the East Coast an opportunity to enjoy Shaq’s favorite bottle, the gym and refrigerator-friendly 2-liter.

“The addition of the Shaq Paq to Lidl’s stores is a tribute to both the power of our brand and our brand ambassador Shaquille O’Neal,” said Ricky Wright, President and CEO of The Alkaline Water Company. “Lidl is already a great partner of ours and we are thrilled that they are adding the Shaq Paq to their stores. Lidl is one of the fastest growing grocers in the country and in 2020 came in first on the National Retail Federation (NRF)/Kantar 2020 Hot 100 Retailers list of the fastest-growing retail companies. Lidl was also ranked a top three U.S. supermarket in USA Today’s 10 Best Readers’ Choice Awards in 2021. The 2-liter size is unique and we believe the perfect size for Alkaline88 consumers. Our online reviews have indicated that it is perfect for both the refrigerator and the gym.”

“I joined the Alkaline88 team eight months ago and we already have a premium product collaboration that we’re proud of,” said Mr. O’Neal. “We’re excited to see it hit the shelves so people can enjoy it as much as I do. The 2-litre bottles are the perfect size for hydrating throughout the day,” O’Neal continued, “and I think the Shaq Paq will create a lot of new Alkaline88 drinkers, because we got the most important thing right – the water.”

“This is just one of many of the success stories that Alkaline88 will have in 2022 as more and more of our national and regional banners will be adding new SKUs,” continued Mr. Wright. “Organic growth and brand acceleration have been key ingredients to our continued success. We want to thank both Lidl and Shaquille O’Neal for this opportunity in one of the most densely populated areas of the country. Consumer retention after the first trial of Alkaline88 is very strong, and with the Shaq Paq’s 2-Liter bottle now available to Lidl shoppers, a whole new group of Lidl fans will soon come to love Alkaline88.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88^®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked “Clean Beverage” label. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88^® and A88 Infused™ brands.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About Lidl

Lidl operates around 11,550 stores and is active in 32 countries, employing more than 341,000 employees globally. Lidl offers customers the highest quality fresh produce, meat, bakery items and a wide array of household products at unbelievably low prices. Lidl first established its U.S. headquarters in Arlington County, Virginia, in June 2015, and today sells its award-winning products in more than 150 stores across nine east coast states. For more information, visit www.Lidl.com.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, that the addition of The Shaq Paq will give millions of consumers on the East Coast an opportunity to enjoy Shaq’s favorite bottle, the gym and refrigerator-friendly 2-liter; the belief that the 2-liter bottle is the perfect size for hydrating throughout the day; the belief that the 2-liter size is the perfect size for Alkaline88 consumers; that the Shaq Paq will create a lot of new Alkaline88 drinkers; that this is just one of many of the success stories that Alkaline88 will have in 2022 as more and more of the Company’s national and regional banners will be adding new SKUs; and that a whole new group of Lidl fans will soon come to love Alkaline88.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

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