Global Web Analytics Market (2022 to 2031) - Featuring Adobe, Applied Technologies Internet, Facebook, Google and IBM - ResearchAndMarkets.com

The "Web Analytics Global Market Report 2022" report has been added to ResearchAndMarkets.com's offering.

This report provides strategists, marketers and senior management with the critical information they need to assess the global web analytics market.

The global web analytics market is expected to grow from $4.56 billion in 2021 to $5.56 billion in 2022 at a compound annual growth rate (CAGR) of 21.73%. The web analytics market is expected to reach $11.35 billion in 2026 at a compound annual growth rate (CAGR) of 19.57%.

Companies Mentioned

• Adobe
• Applied Technologies Internet
• Facebook
• Google LLC
• IBM Corporation

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Major players in the web analytics market are Adobe, Applied Technologies Internet, Facebook, Google LLC, IBM Corporation, Microsoft Corporation, MicroStrategy, SAS Institute, SimilarWeb, Splunk, Teradata Corporation, Webtrends, Netbiscuits, Mixpanel, AT Internet and Hoot suite.

The web analytics market consists of sales of web analytics solutions/software and services by entities (organizations, sole traders, and partnerships) that is used to assist businesses in promoting a specific products to the potential customers. It helps in analyzing the behavior of website visitors. This entails tracking, reviewing, and reporting data to measure web activity, which includes the use of a website and its components, such as webpages, images, and videos. Website analytics can help to improve the performance of the website by highlighting how users interact with data.

The main applications of web analytics are online marketing, email marketing, and social media management. Online marketing web analytics refers to the use of web analytics in online marketing. Web analytics can assist businesses in understanding what consumers are doing online, why they are doing it, and how this behavior can be translated into digital marketing campaigns. The organizations are large enterprises and small and medium enterprises. Retail, manufacturing, information technology, and other sector use web analytics.

North America was the largest region in the web analytics market in 2021. The regions covered in the web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The web analytics market research report is one of a series of new reports that provides web analytics market statistics, including web analytics industry global market size, regional shares, competitors with a web analytics market share, detailed web analytics market segments, market trends and opportunities, and any further data you may need to thrive in the web analytics industry. This web analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The growing demand for online shopping trends is significantly driving the growth of the web analytics market. Web analytics plays a crucial role in providing personalized product recommendations and identifying the shopping trends of the users and also helps marketers to run successful marketing campaigns.

Technological advancement is the key trend gaining popularity in the web analytics market. The key players in the web analytics sector are focusing on providing more technologically advanced web analytics solutions or services to strengthen their position in the market.

For instance, in 2022, Amplitude, Inc., the digital optimization company, launched new and improved integrations across the technology stack to enable organizations to unify, analyze, and act on customer data. Amplitude now integrates with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, and MailChimp, and improved integration with HubSpot. Customers can import data into Amplitude and create customized marketing campaigns because of the new set of integrations.

In March 2021, Piano, a US-based digital experience company, acquired AT Internet for an undisclosed amount. With this acquisition, Piano aims to broaden its client base and provide a more digitally enhanced business platform for advertising, personalization, and analytics. AT Internet is a France-based web analytics company.

The countries covered in the web analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

For more information about this report visit https://www.researchandmarkets.com/r/38vab

View source version on businesswire.com: https://www.businesswire.com/news/home/20221007005291/en/