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SheerID and DiamondBack Partner to Honor First Responders and Military Communities with Exclusive Offers on Truck Bed Covers, ATV Haulers, Accessories, and Adventure Gear

DiamondBack wants everyday heroes to enjoy tough, secure adventure gear

SheerID and DiamondBack, the manufacturer of the toughest, most secure truck bed covers in the world, announced that first responders are now eligible for its discount program, along with active, veteran, retired, and reserve U.S. military members and their families, who have already been enjoying this everyday hero offer.

DiamondBack, through its partnership with SheerID, offers active, veteran, retired, and reserve U.S. military members and their families a discount of 10% off, and is now, for the first time, providing the same 10% off discount to first responders, for the month of October, in recognition of National First Responders Day on October 28. To take advantage of these exclusive offers, first responders and members of the military community simply verify their eligibility through SheerID, the identity marketing platform used by hundreds of leading brands. Online verification is instant and once completed, eligible individuals can take advantage of the savings.

“We appreciate the dedication and commitment that first responders and active, veteran, retired, and reserve U.S. military members have made to bettering our communities, and as a special thank you we wanted to extend the offer that we’ve been making to military members and their families to first responders,” said Ben Eltz, Chief Executive Officer for DiamondBack. “At DiamondBack, we celebrate these individuals who are vital to improving the communities where we live and work.”

“Choosing to recognize first responders and military service members is such a valuable strategy executed by DiamondBack,” said Jake Weatherly, Chief Executive Officer at SheerID. “These communities appreciate when they are invited to be honored, and brands that offer them access to special programs earn their trust, loyalty, and repeat business.”

First responders and active, veteran, retired, and reserve U.S. military members and their families can visit these links to verify their eligibility and claim these exclusive offers:

First Responder Discount:

Military Discount:

About SheerID

SheerID is the leader in identity marketing. With SheerID, brands identify and acquire customers from highly coveted consumer communities — such as the military, students, teachers, first responders, and more — with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID verifies over 2.5 billion people via 20,000 authoritative data sources; provides global insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Amazon, Home Depot, Spotify, and T-Mobile — rely on SheerID as their identity marketing partner. Founded in 2011, SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners. For more information, please visit SheerID or follow us on Twitter, LinkedIn, and Facebook.

About DiamondBack

Birthed in an engineering class at Penn State University and built in Philipsburg, PA, DiamondBack Covers has been proudly building the world’s toughest, most capable truck bed covers since 2003. With a lifetime warranty, world-class customer service, and thousands of five-star reviews, legions of hunters, anglers, adventurers, and vacationing families now trust DiamondBack Covers to protect their gear from theft and weather. Discover the difference at or follow us on YouTube, Instagram, or Facebook.


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