HOUSTON, TEXAS / ACCESS Newswire / January 21, 2026 / As announced on NASCARatCOTA.com, DuraMAX, RelaDyne's national brand line of high-quality vehicle maintenance products, has been named the primary entitlement sponsor for the NASCAR Cup Series (NCS) race scheduled for Sunday, March 1, at Circuit of The Americas (COTA). RelaDyne is proud to announce the event will officially be branded as the DuraMAX Grand Prix - Powered by RelaDyne, as part of a multi-year agreement with Speedway Motorsports.
The DuraMAX Grand Prix - Powered by RelaDyne will begin at 2:30 p.m. CT and will be broadcast nationally on FOX, reaching a global audience across 195 countries and territories in more than 29 languages through NASCAR's international partners. Radio coverage will be provided nationally by PRN and SiriusXM Radio.
With the DuraMAX brand at the center of the action, RelaDyne is looking forward to bringing a race weekend that's turned up to the MAX - from on-track excitement to expanded brand engagement with customers, employees, partners, and NASCAR fans.
"RelaDyne is ecstatic to add even more power under the hood of the DuraMAX Grand Prix," said Mike Cooper, Chief Commercial Officer of RelaDyne. "This opportunity to bring the DuraMAX brand to this level of a stage through our partnership with Speedway Motorsports is an honor and a tremendous opportunity to continue building the DuraMAX story with our customers, employees, partners, and the NASCAR community. We can't wait for March 1st!"
This season will mark the sixth running of NASCAR's annual visit to COTA and will serve as the third race on the NASCAR Cup Series calendar. The 95-lap, 228-mile DuraMAX Grand Prix will be contested on COTA's internationally acclaimed permanent road course in Austin, Texas, following the season-opening Daytona 500 (Feb. 15) and a visit to EchoPark Speedway (Feb. 22).
The NASCAR doubleheader weekend begins Friday, Feb. 27, and also includes the Focused Health 250 O'Reilly Auto Parts Series race on Saturday, Feb. 28, beginning at 2:00 p.m. CT. Both series will compete on the 17-turn, 2.4-mile National Course, which debuted last year after the first four seasons were contested on the 20-turn, 3.41-mile Full Course.
"Our entitlement of the DuraMAX Grand Prix, followed by our ability to now announce it will be Powered by RelaDyne, is an exciting next step in our continued brand growth," said Eric Royse, Chief Executive Officer of RelaDyne. "DuraMAX is the fastest-growing engine oil brand in the installed segment - and RelaDyne powers that momentum through our nationwide footprint of more than 190 locations. We're proud to bring DuraMAX to markets across the United States and into the engines of consumers nationwide through our installer base. This partnership further cements DuraMAX as a go-to brand for oil changes."
"We're proud to welcome RelaDyne as the Powered by sponsor of the DuraMAX Grand Prix on Sunday, March 1," NASCAR at COTA General Manager Mark Faber said. "RelaDyne is a proven industry leader built on reliability, efficiency and a commitment to helping customers, making them a perfect addition to one of NASCAR's marquee events."
From the entitlement sponsorship to the added "Powered by RelaDyne" designation, this weekend is set to deliver a race experience that's up to the MAX - celebrating the performance, reliability, and excellence that both DuraMAX and RelaDyne bring to customers nationwide.
About RelaDyne
RelaDyne is the nation's largest seller of lubricants and a market leader in fuel, diesel exhaust fluid (DEF) and industrial reliability services, serving industrial, commercial and automotive businesses across North America. Founded in 2010 through the merger of four industry leaders, RelaDyne has grown to more than 190 locations through a strategic track record of acquiring top-performing companies. Our mission is simple: deliver lubrication excellence that drives reliability, efficiency, and profitability for our customers. By understanding the unique needs of every partner, our dedicated Associates act as an extension of their operations, providing unmatched products, services, and expertise. Learn more at RelaDyne.com or find us on LinkedIn, Facebook, and X.
About DuraMAX
DuraMAX, Powered by RelaDyne, offers high-quality personal vehicle maintenance solutions, including full synthetic, high mileage, and synthetic blend motor oils, as well as antifreeze, filters, wiper blades, and more. DuraMAX provides a 10-year, up to 500,000-mile engine protection warranty and has been recognized as the best-selling oil brand in the industry by fast lube operators since 2018. For more information, visit DuraMAX.com or find us on Facebook, Instagram, and X.
About Speedway Motorsports
Speedway Motorsports is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Speedway, Sonoma Raceway, Texas Motor Speedway and Kentucky Speedway. Speedway Motorsports provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary.
Media Contact:
Al Johnson, RelaDyne
media@reladyne.com
SOURCE: RelaDyne
View the original press release on ACCESS Newswire
