Ragz Pullovers Upgrades Online Shopping Experience Using rBux Agency and Shoppable Video App, VStore

TORONTO, ON / ACCESSWIRE / July 12, 2022 / Clothing this soft deserves a smooth checkout process!

Ragz Pullovers has invested in upgrading our online store to give our customers the best possible shopping experience.

"We have completely rebuilt our online store from the ground up using rBux Agency to create a custom Ecommerce experience on Shopify. rBux has really delivered and been there for us at every step of the way," said Mark Lavine, Founder and CEO of Ragz Pullovers.

rBux are leaders in the Shopify Referral space, but they have begun offering full-service development, which optimizes ecommerce, design and marketing. "These three components [ecommerce, design and marketing] are inextricably linked and depend on each other, which is why controlling the full experience is important and exponentially increases results." said CEO, Bruce Clark.

The new online store uses interactive and Shoppable videos (powered by rBux's app, VStore) to showcase Ragz clothes in action. From these videos, customers can see exactly how Ragz might look on the beach, on boats, on stand-up paddleboards, or relaxing by the fire. But more importantly, customers can click on the products from the video and purchase directly from the video. Too often brand videos and videos with product placement and brand integration fail to convert because the gap between watching the video and being able to purchase is too big, so viewers lose interest or don't make the effort to search out these products. VStore Shoppable videos solve this and have been used to greatly increase site-wide conversions on Ragz website by making online shopping more entertaining and efficient.

"If you like how something looks in the video, just click on it! You'll be taken right to our safe and secure checkout process. That item can be yours in just a few quick clicks," said Lavine.

Ragz Pullovers currently offers our unique line of:

• Adult Classic Pullovers
• Adult Combo Pullovers
• Adult Swim Coats
• Castaway Cargo Pants and Towels
• Kiddie Pullovers and Swim Coats

Ragz Pullovers has been featured on NBC San Diego's The Morning Show, with satisfied buyers all over the globe in countries like The US, Canada, Japan, Brazil, France, Australia, and the UK.

"Our line was originally designed for swimmers and divers that wanted something warm and something that would dry quickly. With the summer just around the corner, they're the perfect thing for Canada's boaters, cottagers, campers, wakeboarders and wake-surfers," said Lavine.

"The lightweight WarmTech® chamois material actually grows even softer and more comfortable with wash and wear. That's why so many of our customers love our clothes even more with each passing season."

"Working with rBux has been enjoyable and makes sense because they are a concierge service for technology that handles all components including web development, design, branding and digital, email and shoppable video marketing. Our customers deserve nothing but the best and that's the premise for this new and improved website experience created for us by rBux and their Shoppable Video app, VStore," Lavine stated.

You can view the complete Ragz line by clicking here.

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About Ragz Pullovers

During the Spring and Summer of 1985, a young swimmer, waterskier, surfer, boater and beach guy looked at his swim towel and had a vision of Ragz, the incredibly soft pullover.

Taken from his swim towel and many hours of modifications came the first pullover from a chamois material. This product was tested by professional watersport athletes as well as specialty retailers. The pullovers proved to be the ultimate for warmth and comfort after being in the water, as well as an excellent form of wind protection.

About VStore Shoppable Videos

VStore is the answer to static and boring online experiences. It empowers you to add interactivity to your videos and make them shoppable! In other words, customers can buy directly from the video as your products naturally appear on the screen.

They are currently being used by such household name brands as Canadian Tire, Home Hardware, and Mark's.

CONTACT

Blake Cronyn
President rBux / vStore
blake@rbux.com
(705) 687-7751

SOURCE: vStore