While zoo campaigns this June focus on giraffes and gorillas, Zoo Guide™ is flipping the script with “30 Days of Animal Spotlights”—a disruptive new campaign confronting the reality that many zoo animals are virtually invisible to the public. The site will spotlight one “forgotten” species each day of National Zoo and Aquarium Month, featuring animals like the elusive Bush Dog, the eerie-looking Maned Wolf, the misunderstood Binturong, and the overlooked antelope known as the Blesbok. These animals are quietly disappearing in the wild—and being ignored in captivity.
The campaign challenges the public to recognize the animals they walk past at zoos without a second glance. Each spotlight includes no-fluff facts, conservation realities, and blunt commentary on why animals like the Binturong don’t get media attention—despite facing habitat destruction, poaching, or population collapse. Visitors can access downloadable learning packs, behind-the-scenes exhibit data, and shareable content that pushes back against shallow, entertainment-driven zoo experiences. The message is clear: If these species don’t get noticed, they won’t get saved.
Zoo Guide™ is using the campaign to stir urgent online dialogue, with daily quizzes, interactive polls, and giveaways for those who join the #ForgottenZoo movement. One viral challenge dares followers to name five endangered animals they’ve seen at a zoo but never remembered—highlighting how even the most exotic species can become invisible in a world saturated by panda posts. The campaign is already drawing interest from zookeepers, educators, and guests who want more from their zoo experience than just photo ops.
“If people don't even know what a Blesbok or a Bush Dog is, how can they care if they vanish?” said the Zoo Guide™ editorial team. “We’re not celebrating zoos this month—we’re holding them accountable to their mission. Zoos are more than mascots and merchandise. They should be centers of conservation, and that means giving every species—not just the famous ones—a chance to be seen and saved.”
Learn more at www.Zoo-Guide.com or follow @ZooGuideOfficial.
Media Contact: Communications Director, info@zoo-guide.com, 800.960.0578
Media Contact
Company Name: Zoo Guide
Contact Person: Nancy Janakowski
Email: Send Email
Country: United States
Website: https://zoo-guide.com/