FARMINGTON, N.Y. - October 22, 2025 - Cazbah, a full-service digital marketing firm specializing in small to mid-sized manufacturers, has announced the publication of a case study diving into the continued success of their long-term partnership with Preferred Abrasives, a trusted industrial supplier of sanding discs, belts, flap wheels, and specialty abrasives.
Through a focused digital marketing strategy built on SEO, web design, and customer engagement, the partnership has helped Preferred Abrasives achieve significant increases in online visibility, qualified traffic, and lead generation over time. These successes are showcased in Cazbah’s recent case study about their partnership with Preferred Abrasives.
TRANSFORMING A TRADITIONAL INDUSTRIAL SUPPLIER INTO A DIGITAL COMPETITOR
When Preferred Abrasives first approached Cazbah, their challenge was clear: they offered top-quality abrasive products backed by decades of expertise, but their online presence didn’t reflect the strength of their brand. Like many B2B industrial suppliers, their website was underperforming in search rankings and wasn’t effectively generating new customer leads.
Cazbah stepped in to deliver a complete digital transformation. The team began by redesigning the Preferred Abrasives website, optimizing its structure for usability and SEO performance. The new design emphasized product accessibility, technical detail, and a frictionless customer journey. These foundational improvements created a platform for growth that reflected both the company’s professionalism and its deep industry experience.
DATA-DRIVEN DIGITAL MARKETING FOR LASTING GROWTH
Once the site was rebuilt, Cazbah implemented a long-term digital marketing program focused on measurable growth. This included ongoing SEO optimization, keyword targeting, and content development designed to attract the right audience: professionals in manufacturing and distribution seeking high-quality abrasive products.
Over time, Preferred Abrasives began to see consistent increases in organic search traffic and inbound inquiries. Their improved rankings across core industry keywords helped them reach more potential customers while reinforcing their reputation as a reliable, knowledgeable supplier in the industrial marketplace.
“Cazbah took the time to understand our business, our customers, and our market,” said Tom Gulker from Preferred Abrasives. “They didn’t just build a website; they built a long-term strategy that drives real results. Their expertise has been key to helping us compete more effectively online.”
A PARTNERSHIP BUILT ON TRUST AND SHARED GROWTH
The collaboration between Cazbah and Preferred Abrasives has evolved into a relationship grounded in communication and results. By maintaining open dialogue and continually refining their digital approach, the two companies have built a partnership focused on sustainable success rather than quick wins.
According to Charles Broersma, CEO and Founder of Cazbah, this kind of long-term collaboration is exactly what drives the firm’s success:
“Preferred Abrasives represents what we value most in a client relationship: commitment, trust, and the willingness to grow together. Our goal has always been to help manufacturers compete online with the same strength they bring to their production floors. Preferred Abrasives is proof that with the right digital strategy, that’s absolutely possible.”
RESULTS THAT REFLECT REAL BUSINESS IMPACT
Preferred Abrasives’ investment in SEO and online marketing continues to deliver meaningful business outcomes. The company’s improved search visibility and user experience have led to measurable increases in lead generation and sales. Their website now attracts higher-quality visitors; manufacturers and distributors actively seeking the products they specialize in.
The results extend beyond web traffic. By positioning their brand as a technical authority in the abrasives space, Preferred Abrasives has strengthened relationships with existing customers and opened new opportunities across their distribution network.
This continuing partnership between Preferred Abrasives and Cazbah showcases the successes seen by those following the correct internet marketing roadmap. These results are repeatable and are often seen by other Cazbah customers. Their other case studies showcasing great performance are available to the public on their website.
ABOUT PREFERRED ABRASIVES
Preferred Abrasives is a leading supplier of industrial abrasive products, serving professional manufacturers and distributors nationwide. With a focus on product quality, technical performance, and customer service, the company offers an extensive range of sanding, grinding, and finishing solutions designed to meet the demands of modern industry.
For more information, visit www.preferredabrasives.com.
ABOUT CAZBAH
Founded in 2001, Cazbah is a full-service digital marketing firm based in Farmington, New York. The company specializes in helping small to mid-sized manufacturing businesses grow through comprehensive digital strategies that include website development, SEO, and lead generation. Cazbah’s personalized, partnership-based approach helps clients achieve measurable, long-term success online.
Learn more at www.cazbah.net.
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