1 Filed by The J.M. Smucker Company Commission File No. 001-05111 333-68416 Pursuant to Rule 425 under the Securities Act of 1933 Subject Company: The Procter & Gamble Company Commission File No. 001-00434 This document is being filed pursuant to Rule 425 under the Securities Act of 1933 and is deemed filed pursuant to Rule 14a-12 under the Securities Exchange Act of 1934. 2 -------------------------------------------------------------------------------- INVESTORS' BRIEF -------------------------------------------------------------------------------- [SMUCKER'S LOGO] THE J. M. SMUCKER COMPANY [LOGO] -------------------------------------------------------------------------------- COMPANY PROFILE OCTOBER 2001 -------------------------------------------------------------------------------- The J. M. Smucker Company, headquartered in Orrville, Ohio, is the leading marketer of jams, jellies, preserves and other fruit spreads in the U.S. It is also the leader in dessert toppings, natural peanut butter and health and natural foods juice products. The Smucker's brand is widely known and trusted for quality food products. In addition to the Smucker's brand, Smucker markets products under numerous other brands including Dickinson's, Mary Ellen, Laura Scudder's, Adams, IXL (Australia), Double Fruit (Canada), The R. W. Knudsen Family, and Santa Cruz Organic. The Company distributes its consumer products through grocery and other retail outlets, foodservice establishments, specialty and gourmet shops, health and natural foods stores, and consumer direct vehicles such as the Internet and a showcase store in Orrville, Ohio. Smucker also produces industrial ingredients such as fruit fillings and toppings for use by other food manufacturers in their products. The Company has international operations in Australia, Canada, Scotland, Mexico, and Brazil and exports product to numerous other areas, including the United Kingdom, Eastern Europe, South and Central America, and Asia. In October 2001, it announced that it reached a definitive agreement with Procter & Gamble to merge the Jif peanut butter and Crisco oils businesses into the Smucker Company in an all-stock transaction. -------------------------------------------------------------------------------- CORPORATE INFORMATION -------------------------------------------------------------------------------- ADDRESS: TIMOTHY P. SMUCKER 1 Strawberry Lane Chairman & Co-CEO Orrville, OH 44667 RICHARD K. SMUCKER PHONE: (330) 682-3000 President & Co-CEO FAX: (330) 684-3370 WEB: www.smucker.com VINCENT C. BYRD VP & General Manager, INVESTOR RELATIONS CONTACT: Consumer Market Debra A. Marthey Assistant Treasurer FRED A. DUNCAN Phone: (330) 684-3385 VP & General Manager, Industrial Market STEVEN J. ELLCESSOR VP-Finance & Administration, Secretary, & General Counsel -------------------------------------------------------------------------------- HIGHLIGHTS OF JIF AND CRISCO TRANSACTION -------------------------------------------------------------------------------- - Jif and Crisco brands and the associated assets will be spun off from the existing P&G Company and then immediately merged with The J.M. Smucker Company - P&G shareholders will receive one share of new J.M. Smucker stock for every 50 shares they hold in Procter & Gamble - Smucker sales are expected to approximately double, to $1.3 billion, with the successful closing of the transaction - Transaction uses a "Revised Morris Trust" structure - Expanded Smucker Company will include the Jif and Crisco manufacturing plants in Lexington, KY, and Cincinnati, OH - This transaction is expected to close during second quarter of calendar 2002, conditioned on the receipt of required shareholder and regulatory approvals - Actual results may differ materially from expected results because of changes in market conditions, uncertainties relating to necessary approvals including IRS ruling, risks of integration, and other factors -------------------------------------------------------------------------------- HISTORY -------------------------------------------------------------------------------- In the early 19th century, John Chapman, or "Johnny Appleseed," wandered the Ohio countryside, sowing apple seeds and securing a place in American legend. It was from the fruit of Johnny Appleseed's trees that Orrville, Ohio, resident Jerome Monroe Smucker first pressed cider at a mill he opened in 1897. Later, he also prepared apple butter, which he sold from the back of a horse-drawn wagon. Each crock bore a hand-signed seal as his personal guarantee of quality. Before long, J. M. Smucker's name became well known in its own right, as residents throughout the region - and eventually the nation - came to associate the Smucker's name with wholesome, high-quality fruit products. Much like Johnny Appleseed's trees, The J. M. Smucker Company has strong roots that have allowed it to grow and prosper over the last 100 years. Today, its products can be found in homes and restaurants throughout the world. -------------------------------------------------------------------------------- STRENGTHS/BENEFITS -------------------------------------------------------------------------------- - Accretive to Smucker earnings; provides significant cash flows; requires no debt - Strengthen Smucker position to acquire other complementary leading food brands - The Jif and Crisco brands are a strategic fit -------------------------------------------------------------------------------- MARKET FACTS -------------------------------------------------------------------------------- (as of October 8, 2001) Recent Price $26.54 52 Week High $29.00 52 Week Low $21.00 52 Week Return 8.84% Market Capitalization $632.5 million Shares Outstanding 24.4 million Fiscal Year End April 3 -------------------------------------------------------------------------------- STOCK PRICE -------------------------------------------------------------------------------- [GRAPH] RESULTS OF OPERATIONS (dollars in millions except per share amounts) THREE MONTHS ENDED JULY 31, YEARS ENDED APRIL 30, 2001 2000 2001 2000 1999 ---- ---- ---- ---- ---- Net Sales $169.8 $166.3 $ 651.2 $ 641.9 $ 612.7 EBITDA $ 22.4 $ 22.4 $ 83.7 $ 81.9 $ 82.4 EBITDA per share $ 0.92 $ 0.79 $ 3.30 $ 2.86 $ 2.83 Income before nonrecurring $ 13.7 $ 15.7 $32,972 $35,983 $37,763 Income per share before nonrecurring $ 0.35 $ 0.34 $ 1.30 $ 1.26 $ 1.30 Net Income $ 8.4 $ 8.6 $30,667 $26,357 $37,763 EPS $ 0.35 $ 0.30 $ 1.21 $ 0.92 $ 1.30 Wtd. Average Shares (in millions) 24.3 28.2 25.4 28.7 29.1 Dividends $ 0.16 $ 0.16 $ 0.64 $ 0.61 $ 0.57 (Excludes nonrecurring and cumulative effect adjustment) -------------------------------------------------------------------------------- INVESTMENT CONSIDERATIONS -------------------------------------------------------------------------------- - Consistent management with fourth generation leading the business - Commitment to continually enhancing shareholder value - Strong cash flows; solid balance sheet; low debt; consistent dividend payout - Strong brands, number one position in fruit spreads, ice cream toppings, natural peanut butter and natural fruit juices categories - Dedication to the highest standards of quality for consumers - Steady sales growth - Company selected on Fortune magazine's list of "The 100 Best Companies To Work For" for four consecutive years -------------------------------------------------------------------------------- PRINCIPAL SUBSIDIARIES -------------------------------------------------------------------------------- Smucker Quality Beverages, Inc. - Chico, CA Smucker Specialty Foods Company - Ripon, WI Henry Jones Foods Pty Ltd - Carlton, Victoria, Australia J.M. Smucker (Canada) Inc. - Toronto, Canada -------------------------------------------------------------------------------- FINANCIAL SUMMARY (PRE-TRANSACTIONS) -------------------------------------------------------------------------------- NET SALES BY STRATEGIC BUSINESS AREA ------------------------------------ [PIE CHART] ---------------- FY2001 Foodservice Consumer $651 Million 15% 44% ---------------- Industrial 16% International 12% Specialty 4% Beverage 9% NET SALES FOR PAST 10 YEARS Compounded Growth Rates 5 yr. = 4.4% 10 yr. = 4.2% $ IN MILLIONS [GRAPH] 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 431 459 465 479 512 526 535 575 613 642 651 NET SALES BY PRODUCT CATEGORY ----------------------------- [PIE CHART] ------------- FY2001 Toppings/Syrups $651 Million 9% ------------- Peanut Butter Fruit Spreads 7% 38% Beverage 10% Formulated 15% Portion Control 12% Other 9% EARNINGS & CASH FLOW PER SHARE (Excludes nonrecurring and cumulative effect adjustment) Cash Flow Per Share Earnings Per Share [GRAPH] $ PER SHARE ----------- 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 1.47 1.59 1.71 1.61 1.67 1.61 1.81 2.03 2.10 2.17 2.36 1.07 1.16 1.27 1.10 1.12 1.01 1.06 1.25 1.30 1.26 1.30 4 The J. M. Smucker Company will file a proxy statement-prospectus and other relevant documents concerning the proposed merger transaction with the Commission. Investors are urged to read the proxy statement-prospectus when it becomes available and other relevant documents filed with the Commission because they will contain important information on the proposed transaction. You will be able to obtain the documents filed with the Commission free of charge at the website maintained by the Commission at www.sec.gov. In addition, you may obtain documents filed with the Commission by The J. M. Smucker Company free of charge by requesting them in writing from The J. M. Smucker Company, Strawberry Lane, Orrville, Ohio 44667, Attention: Investor Relations, or by telephone at (330) 682-3000. The J. M. Smucker Company and its directors and executive officers may be deemed to be participants in the solicitation of proxies from The J. M. Smucker Company's shareholders. A list of the names of those directors and executive officers and descriptions of their interests in The J. M. Smucker Company is contained in The J. M. Smucker Company's proxy statement dated July 10, 2001, which is filed with the Commission. Shareholders may obtain additional information about the interest of the directors and executive officers in this transaction by reading the proxy statement-prospectus when it becomes available. 5 This document is being filed pursuant to Rule 425 under the Securities Act of 1933 and is deemed filed pursuant to Rule 14a-12 under the Securities Exchange Act of 1934. The J.M. Smucker Company will file a proxy statement-prospectus and other relevant documents concerning the proposed merger transaction with the Securities and Exchange Commission (the "Commission"). Investors are urged to read the proxy statement-prospectus when it becomes available and any other relevant documents filed with the Commission because they will contain important information on the proposed transaction. You will be able to obtain the documents filed with the Commission free of charge at the website maintained by the Commission at www.sec.gov. In addition, you may obtain documents filed with the Commission by The J.M. Smucker Company free of charge by requesting them in writing from The J.M. Smucker Company, Strawberry Lane, Orrville, Ohio 44667, Attention: Investor Relations, or by telephone at 330-682-3000. The J.M. Smucker Company and its directors and executive officers may be deemed to be participants in the solicitation of proxies from The J.M. Smucker Company's shareholders. A list of the names of those directors and executive officers and descriptions of their interests in The J.M. Smucker Company is contained in The J.M. Smucker Company's proxy statement dated July 10, 2001, which is filed with the Commission. Shareholders may obtain additional information about the interest of the directors and executive officers in this transaction by reading the proxy statement-prospectus when it becomes available.