Filed by: Whirlpool Corporation
                           Pursuant to Rule 425 under the Securities Act of 1933
                                             Subject Company: Maytag Corporation
                                                       Commission File No: 1-655



Whirlpool Corporation Public Statements
July 21, 2005

In response to inquiries from the press and in other contexts, Whirlpool and its
advisors have said the following:

In the U.S. appliance industry, brand share is the relevant measure, and any
share analysis should attribute share to the firm that owns and controls the
brand. In a review of brand shares, the Kenmore brand should be attributed to
Sears, since it is owned and controlled by Sears. Sears chooses its suppliers
and controls the pricing, marketing and promotion for Kenmore products.
 Accordingly, the combined share of Whirlpool and Maytag brands should not
include Kenmore brand share. Based on publicly available data, at present, the
combined share of the brands owned and controlled by Whirlpool and Maytag would
be less than 50% in each major appliance category.

To our knowledge, at least five manufacturers produce Kenmore brand products for
Sears - Frigidaire, GE, LG, Bosch and Whirlpool. Sears has access to any vendor
globally who manufactures appliances. The strength of Sears and the Kenmore
brand, as well as Sears' competitive bidding process, would ensure continued
intense competition in both the US and Canada.

In the US, sixty-five percent of appliance sales are made through four big
retailers - Sears, Lowes, Best Buy and Home Depot (vs. 50% in 1999). These four
retailers have over 4,000 stores that carry major appliances, and they are
opening new stores at a rate of about 350 every year. Large buying groups
represent about 20% of remaining retail sales. Large and sophisticated
purchasers keep the appliance industry intensely competitive - both in terms of
price and of innovation. It is not plausible that Whirlpool could profitably
take an anti-competitive price increase if it acquired Maytag.

Whirlpool's trade partners have overwhelmingly supported Whirlpool's proposal to
acquire Maytag, which indicates that they view this as pro-competitive and that
Whirlpool represents that best solution to revitalize Maytag.

The existing domestic and numerous foreign competitors would continue to compete
intensely if Whirlpool acquired Maytag. In addition to the many new and
expanding foreign entrants, there would remain 4 major domestic players
(Whirlpool, Frigidaire, GE, Kenmore), making this deal at worst a 5-4 merger. It
is not unusual for the agencies to approve deals that narrow a five-player
market to four players, without requiring any remedy, particularly when you
consider that there are additional emerging and expanding foreign appliance
brands vigorously competing, such as LG, Samsung, Bosch and Haier. Product
manufacturing capacity can and is being readily expanded in relatively short
time frames. Imported products are rapidly increasing today from Asia, Europe
and Mexico.

A Whirlpool-Maytag combination would result in cost saving and increased
innovation and quality that would increase competition. Without the combination,
Maytag would continue to be a high-cost and increasingly ineffective competitor.