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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                   ----------
                                  SCHEDULE 13D
                    Under the Securities Exchange Act of 1934
                                (Amendment No. 5)
                                   ----------
                         Marketing Services Group, Inc.
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                                (Name of Issuer)
 Common Stock, $.01 par value                                 570907105
--------------------------------------------------------------------------------
(Title of class of securities)                              (CUSIP number)

   Nancy E. Barton, Esq., General Electric Capital Corporation, 260 Long Ridge
                Road, Stamford, Connecticut 06927 (203) 357-4000
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       (Name, address and telephone number of person authorized to receive
                           notices and communications)

                                  May 15, 2001
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             (Date of event which requires filing of this statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following box
[_].

Note: Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See Rule 13d-7(b) for other
parties to whom copies are to be sent.

                         (Continued on following pages)
                                (Page 1 of Pages)

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---------------------------------------------------------------------              ------------------------------------------------
                                                                                              
CUSIP No.                    570907105                                    13D                          Page 2 of
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------------------- ---------------------------------------------------------------------------------------------------------------
        1           NAMES OF REPORTING PERSONS:                       General Electric Capital Corporation
                    I.R.S. IDENTIFICATION NOS.                                     13-1500700
                    OF ABOVE PERSONS:
------------------- ---------------------------------------------------------------------------------------------------------------
        2           CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:                                                     (a) [_]
                                                                                                                          (b) [x]
------------------- ---------------------------------------------------------------------------------------------------------------
        3           SEC USE ONLY

------------------- ---------------------------------------------------------------------------------------------------------------
        4           SOURCE OF FUNDS:               OO

------------------- ---------------------------------------------------------------------------------------------------------------
        5           CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e):                   [_]
------------------- ---------------------------------------------------------------------------------------------------------------
        6           CITIZENSHIP OR PLACE OF ORGANIZATION:             New York

---------------------------- ------- ----------------------------------------------------------------------------------------------
         NUMBER OF             7     SOLE VOTING POWER:                            11,811,220 (See Item 5)
          SHARES
                             ------- ----------------------------------------------------------------------------------------------
       BENEFICIALLY            8     SHARED VOTING POWER:                          0
         OWNED BY
                             ------- ----------------------------------------------------------------------------------------------
           EACH                9     SOLE DISPOSITIVE POWER:                       11,811,220 (See Item 5)
         REPORTING
                             ------- ----------------------------------------------------------------------------------------------
        PERSON WITH            10    SHARED DISPOSITIVE POWER:                     0

------------------- ---------------------------------------------------------------------------------------------------------------
        11          AGGREGATE AMOUNT BENEFICIALLY OWNED BY REPORTING PERSON:       11,811,220 (See Item 5)

------------------- ---------------------------------------------------------------------------------------------------------------
        12          CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES:                                    [_]

------------------- ---------------------------------------------------------------------------------------------------------------
        13          PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11):                                       28.7% (See Item 5)

------------------- ---------------------------------------------------------------------------------------------------------------
        14          TYPE OF REPORTING PERSON:                         CO

------------------- ---------------------------------------------------------------------------------------------------------------



                                       2




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CUSIP No.                    570907105                                    13D                          Page 3 of
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------------------- ---------------------------------------------------------------------------------------------------------------
        1           NAME OF REPORTING PERSON:                         General Electric Capital Services, Inc.
                    S.S. OR I.R.S. IDENTIFICATION NO.                              06-1109503
                    OF ABOVE PERSON:
------------------- ---------------------------------------------------------------------------------------------------------------
        2           CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:                                                     (a) [_]
                                                                                                                          (b) [x]
------------------- ---------------------------------------------------------------------------------------------------------------
        3           SEC USE ONLY

------------------- ---------------------------------------------------------------------------------------------------------------
        4           SOURCE OF FUNDS:               Not applicable

------------------- ---------------------------------------------------------------------------------------------------------------
        5           CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e):                   [_]
------------------- ---------------------------------------------------------------------------------------------------------------
        6           CITIZENSHIP OR PLACE OF ORGANIZATION:             Delaware

---------------------------- ------- ----------------------------------------------------------------------------------------------
         NUMBER OF             7     SOLE VOTING POWER:                            Disclaimed (See 11 below)
          SHARES
                             ------- ----------------------------------------------------------------------------------------------
       BENEFICIALLY            8     SHARED VOTING POWER:                          0
         OWNED BY
                             ------- ----------------------------------------------------------------------------------------------
           EACH                9     SOLE DISPOSITIVE POWER:                       Disclaimed (See 11 below)
         REPORTING
                             ------- ----------------------------------------------------------------------------------------------
        PERSON WITH            10    SHARED DISPOSITIVE POWER:                     0

------------------- ---------------------------------------------------------------------------------------------------------------
        11          AGGREGATE AMOUNT BENEFICIALLY OWNED BY REPORTING PERSON:       Beneficial ownership of all shares disclaimed by
                                                                                   General Electric Capital Services, Inc.
------------------- ---------------------------------------------------------------------------------------------------------------
        12          CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES:                                    [_]
------------------- ---------------------------------------------------------------------------------------------------------------
        13          PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11):                                          Not applicable
                                                                                                                 (See 11 above)
------------------- ---------------------------------------------------------------------------------------------------------------
        14          TYPE OF REPORTING PERSON:                         CO
------------------- ---------------------------------------------------------------------------------------------------------------




                                       3




---------------------------- ----------------------------------------              ------------------------------------------------
                                                                                              
CUSIP No.                    570907105                                    13D                          Page 4 of
-----------------------------------------------------------------------------------------------------------------------------------

------------------- ---------------------------------------------------------------------------------------------------------------
        1           NAME OF REPORTING PERSON:                         General Electric Company
                    S.S. OR I.R.S. IDENTIFICATION NO.                         14-0689340
                    OF ABOVE PERSON:
------------------- ---------------------------------------------------------------------------------------------------------------
        2           CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:                                                     (a) [_]
                                                                                                                          (b) [x]
------------------- ---------------------------------------------------------------------------------------------------------------
        3           SEC USE ONLY

------------------- ---------------------------------------------------------------------------------------------------------------
        4           SOURCE OF FUNDS:               Not applicable

------------------- ---------------------------------------------------------------------------------------------------------------
        5           CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e):                   [_]
------------------- ---------------------------------------------------------------------------------------------------------------
        6           CITIZENSHIP OR PLACE OF ORGANIZATION:             New York

---------------------------- ------- ----------------------------------------------------------------------------------------------
         NUMBER OF             7     SOLE VOTING POWER:                            Disclaimed (See 11 below)
          SHARES
                             ------- ----------------------------------------------------------------------------------------------
       BENEFICIALLY            8     SHARED VOTING POWER:                          0
         OWNED BY
                             ------- ----------------------------------------------------------------------------------------------
           EACH                9     SOLE DISPOSITIVE POWER:                       Disclaimed (See 11 below)
         REPORTING
                             ------- ----------------------------------------------------------------------------------------------
        PERSON WITH            10    SHARED DISPOSITIVE POWER:                     0

------------------- ---------------------------------------------------------------------------------------------------------------
        11          AGGREGATE AMOUNT BENEFICIALLY OWNED BY REPORTING PERSON:       Beneficial ownership of all shares disclaimed by
                                                                                   General Electric Company
------------------- ---------------------------------------------------------------------------------------------------------------
        12          CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES:                                    [_]

------------------- ---------------------------------------------------------------------------------------------------------------
        13          PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11):                                          Not applicable
                                                                                                                 (See 11 above)
------------------- ---------------------------------------------------------------------------------------------------------------
        14          TYPE OF REPORTING PERSON:                         CO

------------------- ---------------------------------------------------------------------------------------------------------------




                                       4


                  This Amendment No. 5 amends the Schedule 13D filed on January
5, 1998, as amended, and is filed by General Electric Capital Corporation ("GE
Capital"), for and on behalf of itself, General Electric Capital Services, Inc.
("GECS") and General Electric Company ("GE")(collectively, the "Reporting
Persons"), with respect to the common stock, par value $0.01 per share ("Common
Stock"), of Marketing Services Group, Inc. (the "Company").

Item 5.  Interest in Securities of the Issuer.

                  (a) The responses of the Reporting Persons to Rows (11)
through (13) of the cover pages of this Amendment No. 5 are incorporated herein
by reference. As of May 16, 2001, GE Capital beneficially owned in the aggregate
11,811,220 shares of Common Stock representing approximately 28.7% of the
outstanding shares of Common Stock (such outstanding shares being determined in
accordance with Rule 13d-3(d)(1) under the Exchange Act to equal the number of
shares outstanding as of May 10, 2001 (i.e., 33,723,606 shares), as reported in
the Company's Quarterly Report on Form 10-Q for the quarterly period ended March
31, 2001, plus the number of shares of Common Stock for which GE Capital has the
right to acquire). The shares beneficially owned by GE Capital include the right
to acquire 7,500,000 shares of Common Stock pursuant to a warrant.

                  Except as disclosed in this Item 5(a), none of the Reporting
Persons, nor, to the best of their knowledge, any of their executive officers
and directors, beneficially owns any shares of Common Stock of the Company.

                  (b) The responses of the Reporting Persons to (i) Rows (7)
through (10) of the cover pages of this Amendment No. 5 and (ii) Item 5(a)
hereof are incorporated herein by reference.

                  Except as disclosed in this Item 5(b), none of the Reporting
Persons, nor, to the best of their knowledge, any of their executive officers or
directors presently has the power to vote or to direct the vote or to dispose of
or direct the disposition of any of the shares of Common Stock which they may be
deemed to beneficially own.

                  (c) Except as disclosed in Item 6 hereof, none of the
Reporting Persons, nor, to the best of their knowledge, any of their executive
officers or directors, has effected any transaction in the Common Stock of the
Company during the past 60 days.

                                       5


                  (d) Not applicable.

                  (e) Not applicable.

                  Neither the filing of this Amendment No. 5 nor anything
contained herein is intended as, or should be construed as, an admission that
GECS or GE is the "beneficial owner" of any shares of Common Stock.

Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to
Securities of the Issuer.

                  Item 6 is hereby amended and supplemented as follows:

                  On May 15, 2001, the Company and GE Capital entered into an
agreement to amend certain provisions of a warrant issued by the Company to GE
Capital on December 24, 1997. The amendment fixed the number of shares of Common
Stock subject to the warrant at 7,500,000 and makes the warrant currently
exercisable. A copy of the amendment is attached hereto as Exhibit 1 and
incorporated herein by reference.

Item 7. Materials To Be Filed As Exhibits.

Exhibit 1 - Third Amendment, dated May 15, 2001, between
            Marketing Services Group, Inc. and General
            Electric Capital Corporation

Exhibit 2 - Power of Attorney appointing Jonathan K. Sprole
            as agent and attorney-in-fact for General
            Electric Capital Services, Inc.

Exhibit 3 - Power of Attorney appointing Jonathan K. Sprole
            as agent and attorney-in-fact for General
            Electric Company




                                       6


                                    SIGNATURE
                                    ---------

                  After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.

Dated: May 17, 2001


                       GENERAL ELECTRIC CAPITAL CORPORATION


                       By:        /s/ Jonathan K. Sprole
                               ----------------------------------
                               Name:  Jonathan K. Sprole
                               Title: Dept. Operations Manager


                       GENERAL ELECTRIC CAPITAL SERVICES, INC.


                       By:        /s/ Jonathan K. Sprole
                               ----------------------------------
                               Name:  Jonathan K. Sprole
                               Title: Attorney-in-Fact


                       GENERAL ELECTRIC COMPANY


                       By:        /s/ Jonathan K. Sprole
                               ----------------------------------
                               Name:  Jonathan K. Sprole
                               Title: Attorney-in-Fact





                                       7


                                  EXHIBIT INDEX
                                  -------------

Exhibit No.
-----------

Exhibit 1 - Third Amendment, dated May 15, 2001, between
            Marketing Services Group, Inc. and General Electric
            Capital Corporation

Exhibit 2 - Power of Attorney appointing Jonathan K. Sprole
            as agent and attorney-in-fact for General Electric
            Capital Services, Inc.

Exhibit 3 - Power of Attorney appointing Jonathan K. Sprole
            as agent and attorney-in-fact for General Electric
            Company