SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                ----------------

                                 SCHEDULE 13G/A
                                 (Rule 13d-102)

                                ----------------

    INFORMATION TO BE INCLUDED IN STATEMENTS PURSUANT TO RULES 13d-1(b), (c)
  AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 UNDER THE SECURITIES
                              EXCHANGE ACT OF 1934
                               (Amendment No. 2)*

                                BLOCKBUSTER INC.
                                (Name of Issuer)

                 Class A Common Stock, Par Value $0.01 Per Share
                         (Title of Class of Securities)

                                    093679108
                                 (CUSIP Number)

                                December 31, 2006
             (Date of Event Which Requires Filing of this Statement)

      Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

      [ ] Rule 13d-1(b)

      [X] Rule 13d-1(c)

      [ ] Rule 13d-1(d)

-----------

      * The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.

      The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).





Schedule 13G/A

CUSIP No. 093679108                                              PAGE 2 OF 8
------------------------------------------------------------------------------
(1)   NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
      Prentice Capital Management, LP
------------------------------------------------------------------------------
(2)   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                               (a)  [ ]
                                                               (b)  [X]
------------------------------------------------------------------------------
(3)   SEC USE ONLY

------------------------------------------------------------------------------
(4)   CITIZENSHIP OR PLACE OF ORGANIZATION
                        Delaware
------------------------------------------------------------------------------

NUMBER OF         (5)   SOLE VOTING POWER
                                    0
SHARES            ------------------------------------------------------------

BENEFICIALLY      (6)   SHARED VOTING POWER
                             11,398,757 (See Item 4)
OWNED BY          ------------------------------------------------------------

EACH              (7)   SOLE DISPOSITIVE POWER
                                    0
REPORTING         ------------------------------------------------------------

PERSON WITH       (8)   SHARED DISPOSITIVE POWER
                             11,398,757 (See Item 4)
------------------------------------------------------------------------------
      (9)   AGGREGATE AMOUNT BENEFICIALLY OWNED
            BY EACH REPORTING PERSON
                             11,398,757 (See Item 4)
------------------------------------------------------------------------------
      (10)  CHECK BOX IF THE AGGREGATE AMOUNT
            IN ROW (9) EXCLUDES CERTAIN SHARES                             [ ]
------------------------------------------------------------------------------
      (11)  PERCENT OF CLASS REPRESENTED
            BY AMOUNT IN ROW (9)
                               9.61% (See Item 4)
------------------------------------------------------------------------------
      (12)  TYPE OF REPORTING PERSON
                                    PN
------------------------------------------------------------------------------





 Schedule 13G/A

CUSIP No. 093679108                                              PAGE 3 OF 8

------------------------------------------------------------------------------
(1)   NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
      Michael Zimmerman
------------------------------------------------------------------------------
(2)   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                               (a)  [ ]
                                                               (b)  [X]
------------------------------------------------------------------------------
(3)   SEC USE ONLY

------------------------------------------------------------------------------
(4)   CITIZENSHIP OR PLACE OF ORGANIZATION
                        United States of America
------------------------------------------------------------------------------

NUMBER OF         (5)   SOLE VOTING POWER
                                    0
SHARES            ------------------------------------------------------------

BENEFICIALLY      (6)   SHARED VOTING POWER
                             11,398,757 (See Item 4)
OWNED BY          ------------------------------------------------------------

EACH              (7)   SOLE DISPOSITIVE POWER
                                    0
REPORTING         ------------------------------------------------------------

PERSON WITH       (8)   SHARED DISPOSITIVE POWER
                             11,398,757 (See Item 4)
------------------------------------------------------------------------------
      (9)   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                             11,398,757 (See Item 4)
------------------------------------------------------------------------------
      (10)  CHECK BOX IF THE AGGREGATE AMOUNT
            IN ROW (9) EXCLUDES CERTAIN SHARES                             [ ]
------------------------------------------------------------------------------
      (11)  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
                             9.61% (See Item 4)
------------------------------------------------------------------------------
      (12) TYPE OF REPORTING PERSON
                             IN
------------------------------------------------------------------------------





Schedule 13G/A

CUSIP No. 093679108                                              PAGE 4 OF 8

ITEM 1(a).  NAME OF ISSUER:

            BLOCKBUSTER INC. (the "Company")

ITEM 1(b).  ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

            1201 Elm Street
            Dallas, TX  75270

ITEM 2(a).  NAME OF PERSON FILING:

            This statement is filed by the entities and persons listed below,
all of whom together are referred to herein as the "Reporting Persons":

            (i)   Prentice Capital Management, LP, a Delaware limited
                  partnership ("Prentice Capital Management"), with respect to
                  the Class A Common Stock, par value $0.01 per share of the
                  Company (the "Shares"), reported in this Schedule 13G
                  Amendment held by certain investment funds and managed
                  accounts.

            (ii)  Michael Zimmerman, who is the Managing Member of (a) Prentice
                  Management GP, LLC, the general partner of Prentice Capital
                  Management and (b) Prentice Capital GP, LLC, the general
                  partner of certain investment funds, with respect to the
                  Shares reported in this Schedule 13G Amendment held by certain
                  investment funds and managed accounts.

ITEM 2(b).  ADDRESS OF PRINCIPAL BUSINESS OFFICE:

      The address of the principal business office of Prentice Capital
Management and Michael Zimmerman is 623 Fifth Avenue, 32nd Floor,
New York, New York 10022.

ITEM 2(c).  CITIZENSHIP:

            Prentice Capital Management is a Delaware limited
partnership. Michael Zimmerman is a United States citizen.

ITEM 2(d).  TITLE OF CLASS OF SECURITIES:

            Class A Common Stock, par value $0.01 per share

ITEM 2(e).  CUSIP NUMBER:

            093679108





Schedule 13G/A

CUSIP No. 093679108                                              PAGE 5 OF 8

ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO 13d-1(b) OR 13d-2(b) OR (c),
CHECK WHETHER THE PERSON FILING IS A:

            (a)[ ] Broker or dealer registered under Section 15 of the
                   Act;

            (b)[ ] Bank as defined in Section 3(a)(6) of the Act;

            (c)[ ] Insurance Company as defined in Section 3(a)(19) of the
                   Act;

            (d)[ ] Investment Company registered under Section 8 of the
                   Investment Company Act of 1940;

            (e)[ ] Investment Adviser registered under Section 203 of the
                   Investment Advisers Act of 1940: see Rule
                   13d-1(b)(1)(ii)(E);

            (f)[ ] Employee Benefit Plan, Pension Fund which is subject to
                   the provisions of the Employee Retirement Income Security
                   Act of 1974 or Endowment Fund; see Rule 13d-1(b)(1)(ii)(F);

            (g)[ ] Parent Holding Company, in accordance with Rule
                   13d-1(b)(ii)(G);

            (h)[ ] Savings Associations as defined in Section 3(b) of the
                   Federal Deposit Insurance Act;

            (i)[ ] Church Plan that is excluded from the definition of an
                   investment company under Section 3(c)(14) of the Investment
                   Company Act of 1940;

            (j)[ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

      IF THIS STATEMENT IS FILED PURSUANT TO Rule 13d-1(c), CHECK THIS
BOX. [x]





Schedule 13G/A

CUSIP No. 093679108                                              PAGE 6 OF 8

ITEM 4.     OWNERSHIP.

            Prentice Capital Management serves as investment manager to a number
of investment funds (including Prentice Capital Partners, LP, Prentice Capital
Partners QP, LP, Prentice Capital Offshore, Ltd., Prentice Special
Opportunities, LP, Prentice Special Opportunities Offshore, Ltd. and Prentice
Special Opportunities Master, L.P.) and manages investments for certain entities
in managed accounts with respect to which it has voting and dispositive
authority over the Shares reported in this Schedule 13G/A. Michael Zimmerman is
the Managing Member of (a) Prentice Management GP, LLC the general partner of
Prentice Capital Management, (b) Prentice Capital GP, LLC, the general partner
of certain investment funds and (c) Prentice Capital GP II, LLC, the managing
member of Prentice Capital GP II, LP, which is the general partner of certain
investment funds. As such, he may be deemed to control Prentice Capital
Management and certain of the investment funds and therefore may be deemed to be
the beneficial owner of the securities reported in this Schedule 13G/A. Each of
Michael Zimmerman and Prentice Capital Management disclaims beneficial ownership
of all of the Shares reported in this Schedule 13G/A.

            The percentages used herein are calculated based on the Shares
issued and outstanding as of November 6, 2006, as reported in the Company's
quarterly report on Form 10-Q filed with the Securities and Exchange Commission
by the Company for the quarterly period ended September 30, 2006.

      A. Prentice Capital Management

         (a) Amount beneficially owned: 11,398,757

         (b) Percent of class: 9.61%

         (c) Number of shares as to which such person has:

            (i)   sole power to vote or to direct the vote: 0

            (ii)  shared power to vote or to direct the vote: 11,398,757

            (iii) sole power to dispose or to direct the disposition: 0

            (iv)  shared power to dispose or to direct the disposition:
11,398,757

      B. Michael Zimmerman

         (a) Amount beneficially owned: 11,398,757

         (b) Percent of class: 9.61%

         (c) Number of shares as to which such person has:

            (i)   sole power to vote or to direct the vote: 0

            (ii)  shared power to vote or to direct the vote: 11,398,757

            (iii) sole power to dispose or to direct the disposition: 0






Schedule 13G/A

CUSIP No. 093679108                                              PAGE 7 OF 8

            (iv) shared power to dispose or to direct the disposition:
11,398,757

ITEM 5.     OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

            Not applicable.

ITEM 6.     OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

            Not applicable.

ITEM 7.     IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
            THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

            Not applicable.

ITEM 8.     IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

            See Item 4.

ITEM 9.     NOTICE OF DISSOLUTION OF GROUP.

            Not applicable.

ITEM 10.    CERTIFICATION.  (if filing pursuant to Rule 13d-1(c))

            Each of the Reporting Persons hereby makes the following
certification:

            By signing below each Reporting Person certifies that, to the best
of its knowledge and belief, the securities referred to above were not acquired
and are not held for the purpose of or with the effect of changing or
influencing the control of the issuer of the securities and were not acquired
and not held in connection with or as a participant in any transaction having
that purpose or effect.





Schedule 13G/A

CUSIP No. 093679108                                              PAGE 8 OF 8

                                   SIGNATURES

      After reasonable inquiry and to the best of our knowledge and belief, the
undersigned certify that the information set forth in this statement is true,
complete and correct.



DATED:  February 12, 2007                PRENTICE CAPITAL MANAGEMENT, LP

                                         /s/  Michael Weiss
                                         -------------------------------------
                                         Name:  Michael Weiss
                                         Title:  Chief Financial Officer

                                         MICHAEL ZIMMERMAN

                                         /s/  Michael Zimmerman
                                         -------------------------------------
                                         Michael Zimmerman