SECURITIES AND EXCHANGE COMMISSION


UNITED STATES

SECURITIES AND EXCHANGE COMMISSION
Washington, D. C.   20549

FORM 10-Q

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934



For the quarterly period ended September 27, 2009

Commission file number 1-6682



HASBRO, INC.

(Exact Name of Registrant, As Specified in its Charter)


 

      Rhode Island     

               05-0155090            

(State of Incorporation)

(I.R.S. Employer Identification No.)



1027 Newport Avenue, Pawtucket, Rhode Island  02862

(Address of Principal Executive Offices, Including Zip Code)

 

               (401) 431-8697               

(Registrant's Telephone Number, Including Area Code)



    Indicate by check mark whether the registrant (1) has filed all reports required to be filed by

Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months

(or for such shorter period that the registrant was required to file such reports), and

(2) has been subject to such filing requirements for the past 90 days.  Yes  X  or No     

 

    Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes       or No     

 

  Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer   X                                                          Accelerated filer          

Non-accelerated filer         (Do not check if a smaller reporting company)   Smaller reporting company           

 

  Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).                       Yes     or No  X 

 

The number of shares of Common Stock, par value $.50 per share, outstanding as of October 20, 2009 was 138,412,246.




PART I. FINANCIAL INFORMATION

Item 1. Financial Statements.


HASBRO, INC. AND SUBSIDIARIES

Consolidated Balance Sheets

(Thousands of Dollars Except Share Data)

(Unaudited)


     

 

 

Sept. 27,

 

Sept. 28,

 

Dec. 28,

Assets

 

2009

 

2008

 

2008

 

 

---------

 

---------

 

---------

Current assets

      

  Cash and cash equivalents

$

297,358

 

356,512

 

630,390

  Accounts receivable, less allowance

      

    for doubtful accounts of $35,400,

      

    $33,600 and $32,400

 

1,116,033

 

946,929

 

611,766

  Inventories

 

399,917

 

461,601

 

300,463

  Prepaid expenses and other current assets

 

178,597

 

177,576

 

171,387

  

--------------

 

--------------

 

--------------

       Total current assets

 

1,991,905

 

1,942,618

 

1,714,006

       

Property, plant and equipment, less accumulated

      

  depreciation of $430,900, $416,200 and

      

  $403,100

 

216,256

 

207,798

 

211,707

  

--------------

 

--------------

 

--------------

       

Other assets

      

  Goodwill

 

476,238

 

480,281

 

474,497

  Other intangibles, less accumulated amortization

      

    of $859,900, $783,100 and $799,500

 

580,373

 

588,185

 

568,412

  Other

 

596,555

 

187,870

 

200,175

  

--------------

 

--------------

 

--------------

       Total other assets

 

1,653,166

 

1,256,336

 

1,243,084

 

 

--------------

 

--------------

 

--------------

       

       Total assets

$

3,861,327

 

3,406,752

 

3,168,797

 

 

========

 

========

 

========




HASBRO, INC. AND SUBSIDIARIES

Consolidated Balance Sheets (continued)

(Thousands of Dollars Except Share Data)

(Unaudited)


      

                                           

 

Sept. 27,

 

Sept. 28,

 

Dec. 28,

 

Liabilities and Shareholders' Equity

 

2009

 

2008

 

2008

 
  

---------

 

---------

 

---------

 

Current liabilities

       

  Short-term borrowings

$

33,062

 

232,648

 

7,586

 

  Accounts payable

 

225,210

 

261,901

 

184,453

 

  Accrued liabilities

 

628,843

 

610,856

 

607,853

 

 

 

--------------

 

--------------

 

--------------

 

     Total current liabilities

 

887,115

 

1,105,405

 

799,892

 
        

Long-term debt

 

1,134,723

 

709,723

 

709,723

 

Other liabilities

 

351,557

 

235,469

 

268,396

 

 

 

--------------

 

--------------

 

--------------

 

     Total liabilities

 

2,373,395

 

2,050,597

 

1,778,011

 

 

 

--------------

 

--------------

 

--------------

 

Shareholders' equity

       

  Preference stock of $2.50 par

       

    value. Authorized 5,000,000

       

    shares; none issued

 

-

 

-

 

-

 

  Common stock of $.50 par value.

       

    Authorized 600,000,000 shares;

       

    issued 209,694,630

 

104,847

 

104,847

 

104,847

 

  Additional paid-in capital

 

457,824

 

440,584

 

450,155

 

  Retained earnings

 

2,582,267

 

2,390,924

 

2,456,650

 

  Accumulated other comprehensive earnings

 

42,589

 

103,435

 

62,256

 

  Treasury stock, at cost; 70,736,688 shares at

       

    Sept. 27, 2009, 70,494,836 at Sept. 28, 2008

       

    and 70,465,216 at December 28, 2008

 

(1,699,595

)

(1,683,635

)

(1,683,122

)

 

 

--------------

 

--------------

 

--------------

 
 

Total shareholders' equity

 

1,487,932

 

1,356,155

 

1,390,786

 

 

 

--------------

 

--------------

 

--------------

 
        

 

Total liabilities and shareholders' equity

$

3,861,327

 

3,406,752

 

3,168,797

 

 

 

========

 

========

 

========

 


See accompanying condensed notes to consolidated financial statements.




HASBRO, INC. AND SUBSIDIARIES

Consolidated Statements of Operations

(Thousands of Dollars Except Per Share Data)

(Unaudited)

   
   

 

Quarter Ended

Nine Months Ended

 

-----------------------------------

------------------------------------

 

Sept. 27, 2009

Sept. 28, 2008

Sept. 27, 2009

Sept. 28, 2008

 

-------------------

------------------

-------------------

-------------------

Net revenues

$

1,279,221

 

1,301,961

 

2,692,763

 

2,790,467

 

Cost of sales

 

550,026

 

573,835

 

1,114,231

 

1,153,218

 

 

 

------------

 

------------

 

------------

 

------------

 

Gross profit

 

729,195

 

728,126

 

1,578,532

 

1,637,249

 

 

 

------------

 

------------

 

------------

 

------------

 

Expenses

         

  Amortization

 

20,955

 

19,740

 

59,634

 

58,822

 

  Royalties

 

99,725

 

83,747

 

228,004

 

210,336

 

  Research and product development

 

43,870

 

49,993

 

124,530

 

137,195

 

  Advertising

 

134,950

 

151,226

 

278,936

 

314,443

 

  Selling, distribution and administration

 

198,986

 

207,495

 

542,429

 

573,766

 
  

------------

 

------------

 

------------

 

------------

 

     Total expenses

 

498,486

 

512,201

 

1,233,533

 

1,294,562

 

 

 

------------

 

------------

 

------------

 

------------

 

Operating profit  

 

230,709

 

215,925

 

344,999

 

342,687

 

 

 

------------

 

------------

 

------------

 

------------

 

Nonoperating (income) expense

         

  Interest expense

 

17,609

 

11,729

 

44,827

 

36,107

 

  Interest income

 

(444

)

(3,428

)

(2,448

)

(15,566

)

  Other (income) expense, net

 

(4,315

)

6,104

 

(680

)

9,671

 
  

------------

 

------------

 

------------

 

------------

 

     Total nonoperating expense, net

 

12,850

 

14,405

 

41,699

 

30,212

 

 

 

------------

 

------------

 

------------

 

------------

 

Earnings before income taxes

 

217,859

 

201,520

 

303,300

 

312,475

 

Income taxes

 

67,497

 

63,291

 

93,933

 

99,290

 

 

 

------------

 

------------

 

------------

 

------------

 

Net earnings

$

150,362

 

138,229

 

209,367

 

213,185

 
  

=======

 

=======

 

=======

 

=======

 
          

Net earnings per common share

         

   Basic

$

1.08

 

0.98

 

1.50

 

1.51

 
  

=======

 

=======

 

=======

 

=======

 

   Diluted

$

0.99

 

0.89

 

1.39

 

1.39

 
  

=======

 

=======

 

=======

 

=======

 

Cash dividends declared per

         

   common share

$

0.20

 

0.20

 

0.60

 

0.60

 

 

 

=======

 

=======

 

=======

 

=======

 


See accompanying condensed notes to consolidated financial statements.





HASBRO, INC. AND SUBSIDIARIES

Consolidated Statements of Cash Flows

(Thousands of Dollars)

(Unaudited)

 

Nine Months Ended

 

--------------------------------------

 

Sept. 27, 2009

Sept. 28, 2008

 

-------------------

------------------

Cash flows from operating activities

     
 

Net earnings

$

209,367

 

213,185

 
 

Adjustments to reconcile net earnings to net cash

     
 

(utilized) provided by operating activities:

     

 

  Depreciation of plant and equipment

 

71,004

 

64,560

 

 

  Amortization

 

59,634

 

58,822

 

 

  Deferred income taxes

 

5,069

 

7,760

 
 

  Stock-based compensation

 

21,620

 

25,776

 
 

  Change in operating assets and liabilities:

     
 

    Increase in accounts receivable

 

(501,321

)

(295,881

)

 

    Increase in inventories

 

(89,033

)

(206,281

)

 

    Decrease in prepaid expenses and other current assets

 

14,702

 

51,513

 
 

    Increase in accounts payable and accrued liabilities

 

59,289

 

107,915

 
 

    Other, including long-term portion of royalty advances

 

(60,862

)

(3,095

)

 

 

------------

 

------------

 
 

         Net cash (utilized) provided by operating activities

 

(210,531

)

24,274

 

 

 

------------

 

------------

 

Cash flows from investing activities

     
 

Additions to property, plant and equipment

 

(73,711

)

(84,907

)

 

Investments and acquisitions, net of cash acquired

 

(371,482

)

(154,757

)

 

Purchases of short-term investments

 

(16,000

)

(42,000

)

 

Proceeds from sales of short-term investments

 

-

 

42,000

 
 

Other

 

(2,792

)

(2,508

)

 

 

------------

 

------------

 
 

         Net cash utilized by investing activities

 

(463,985

)

(242,172

)

 

 

------------

 

------------

 

Cash flows from financing activities

     
 

Net proceeds from borrowings with original maturities of

     
 

  more than three months

 

421,309

 

-

 
 

Repayments of borrowings with original maturities of

     
 

  more than three months

 

-

 

(135,092

)

 

Net proceeds from other short-term borrowings

 

24,072

 

222,925

 
 

Purchases of common stock

 

(27,097

)

(352,867

)

 

Stock option transactions

 

4,517

 

120,332

 
 

Excess tax benefits from stock-based compensation

 

1,387

 

24,685

 
 

Dividends paid

 

(83,804

)

(79,216

)

 

 

------------

 

------------

 
 

         Net cash provided (utilized) by financing activities

 

340,384

 

(199,233

)

 

 

------------

 

------------

 

Effect of exchange rate changes on cash

 

1,100

 

(815

)

 

 

------------

 

------------

 
 

         Decrease in cash and cash equivalents

 

(333,032

)

(417,946

)

Cash and cash equivalents at beginning of year

 

630,390

 

774,458

 

 

 

------------

 

------------

 
 

Cash and cash equivalents at end of period

$

297,358

 

356,512

 

 

 

=======

 

=======

 




HASBRO, INC. AND SUBSIDIARIES

Consolidated Statements of Cash Flows (continued)

(Thousands of Dollars)

(Unaudited)

     
 

Nine Months Ended

 

------------------------------------

 

Sept. 27, 2009

Sept. 28, 2008

 

-------------------

------------------

Supplemental information

    

  Cash paid during the period for:

    

    Interest

$37,703

 

45,346

 

    Income taxes

$60,281

 

26,843

 
 

See accompanying condensed notes to consolidated financial statements.

 
 
  

HASBRO, INC. AND SUBSIDIARIES

Consolidated Statements of Comprehensive Earnings

(Thousands of Dollars)

(Unaudited)

   
   

 

Quarter Ended

Nine Months Ended

 

-----------------------------------

------------------------------------

 

Sept. 27, 2009

Sept. 28, 2008

Sept. 27, 2009

Sept. 28, 2008

 

-------------------

------------------

-------------------

-------------------

Net earnings

$

150,362

 

138,229

 

209,367

 

213,185

 

Other comprehensive earnings (loss)

 

(4,702

)

23,322

 

(19,667

)

28,497

 
  

----------

 

----------

 

----------

 

----------

 

Total comprehensive earnings

$

145,660

 

161,551

 

189,700

 

241,682

 

 

 

======

 

======

 

======

 

======

 
 

See accompanying condensed notes to consolidated financial statements.



 




HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements
(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)

 
(1)   In the opinion of management, the accompanying unaudited interim financial statements contain all normal and recurring adjustments necessary to present fairly the financial position of Hasbro, Inc. and all majority-owned subsidiaries (“Hasbro” or the “Company”) as of September 27, 2009 and September 28, 2008, and the results of its operations and cash flows for the periods then ended in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP"). The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the amounts reported in the financial statements and notes thereto. Actual results could differ from those estimates.


The quarterly and nine month periods ended September 27, 2009 and September 28, 2008 are 13-week and 39-week periods, respectively.


The results of operations for the quarter and nine months ended September 27, 2009 are not necessarily indicative of results to be expected for the full year, nor were those of the comparable 2008 periods representative of those actually experienced for the full year 2008.


These condensed consolidated financial statements have been prepared without audit, pursuant to the rules and regulations of the Securities and Exchange Commission.  Certain information and disclosures normally included in the consolidated financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations.  The Company filed audited consolidated financial statements for the year ended December 28, 2008 in its annual report on Form 10-K, which includes all such information and disclosures and, accordingly, should be read in conjunction with the financial information included herein.  


The Company's accounting policies are the same as those described in Note 1 to the Company's consolidated financial statements for the fiscal year ended December 28, 2008.


Substantially all of the Company's inventories consist of finished goods.


Certain amounts in the 2008 consolidated financial statements have been reclassified to conform to the 2009 presentation.


In May 2009, the Financial Accounting Standard Board revised accounting standards to establish general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. These revised standards require the disclosure of the date through which subsequent events have been evaluated and whether that date is the date the financial statements were issued or were available to be issued. The Company adopted the provisions of these revised standards during the second quarter of 2009. The adoption did not have an impact on the Company’s statements of operations or statement of financial position. The Company has evaluated all subsequent events that occurred through October 30, 2009, the date the financial statements were issued.



HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


(2)   Net earnings per share data for the fiscal quarters and nine months ended September 27, 2009 and September 28, 2008 were computed as follows:

 

2009

2008

 

-----------------

-----------------

Quarter
----------

Basic
-------

Diluted
--------

Basic
-------

Diluted
--------

Net earnings

$ 150,362

150,362

138,229

138,229

Effect of dilutive securities:

    

   Interest expense on contingent convertible

    

      debentures due 2021

-

1,076

-

1,059

 

------------

------------

------------

------------

Adjusted net earnings

$ 150,362

151,438

138,229

139,288

 

=======

=======

=======

=======

     

Average shares outstanding

139,814

139,814

141,567

141,567

Effect of dilutive securities:

    

   Contingent convertible debentures

    

      due 2021

-

11,566

-

11,566

   Options and other share-based awards

-

1,541

-

3,047

 

------------

------------

------------

------------

Equivalent shares

139,814

152,921

141,567

156,180

 

=======

=======

=======

=======

     

Net earnings per common share

$     1.08

0.99

0.98

0.89

 

=======

=======

=======

=======



HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)



 

2009

2008

 

-----------------

-----------------

Nine months
---------------

Basic
-------

Diluted
---------

Basic
-------

Diluted
---------

Net earnings

$209,367

209,367

213,185

213,185 

Effect of dilutive securities:

    

   Interest expense on contingent convertible

    

      debentures due 2021

-

3,250

-

3,177 

 

------------

------------

------------

------------ 

Adjusted net earnings

$209,367

212,617

213,185

216,362 

 

=======

=======

=======

======= 

     

Average shares outstanding

139,943

139,943

141,396

141,396 

Effect of dilutive securities:

    

   Contingent convertible debentures

    

      due 2021

-

11,566

-

11,566 

   Options and other share-based awards

-

1,443

-

2,894 

 

------------

------------

------------

------------ 

Equivalent shares

139,943

152,952

141,396

155,856 

 

=======

=======

=======

======= 

     

Net earnings per common share

$      1.50

1.39

1.51

1.39 

 

=======

=======

=======

======= 


For the quarters and nine-month periods ended September 27, 2009 and September 28, 2008, the effect of the Company’s contingent convertible debt was dilutive and, accordingly, for the diluted earnings per share calculation, the numerator includes an adjustment to earnings to exclude the interest expense incurred for these debentures and the denominator includes an adjustment to include the shares issuable upon conversion.


For the quarters ended September 27, 2009 and September 28, 2008, options to acquire shares totaling 7,854 and 40, respectively, were excluded from the calculation of diluted earnings per share because to include them would have been antidilutive. For the nine-month periods ended September 27, 2009 and September 28, 2008, 7,093 and 2,977 options to acquire shares, respectively, were excluded from the calculation of diluted earnings per share because to include them would have been antidilutive.




HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


(3) Other comprehensive earnings (loss) for the quarters and nine-month periods ended September 27, 2009 and September 28, 2008 consist of the following:


  

Quarter Ended

 

Nine Months Ended

 
  

Sept. 27,

 

Sept. 28,

 

Sept. 27,

 

Sept. 28,

 
  

2009

 

2008

 

2009

 

2008

 
  

---------

 

---------

 

---------

 

---------

 

Foreign currency translation adjustments

$

13,614

 

(25,177

)

25,153

 

(513

)

Changes in value of available-for-sale    securities, net of tax

 

(345

)

(218

)

504

 

(2,159

)

Changes in unrecognized pension and

   Postretirement amounts, net of tax

 

2,520

 

-

 

1,949

 

-

 

Gain (loss) on cash flow hedging     activities, net of tax

 

(17,168

)

46,617

 

(29,152

)

24,244

 

Reclassifications to earnings, net of tax:

         

   Net (gains) losses on cash flow   

      hedging activities

 


(3,323


)


2,100

 


(18,121


)


6,925

 
  

----------

 

----------

 

----------

 

----------

 

Other comprehensive (loss) earnings

$

(4,702

)

23,322

 

(19,667

)

28,497

 
  

======

 

======

 

======

 

======

 


At September 27, 2009, the Company had recorded deferred gains on hedging instruments, net of tax, of $16,240 in accumulated other comprehensive earnings (“AOCE”). These instruments hedge certain anticipated inventory purchases and other cross-border transactions through 2011. These amounts will be reclassified into the consolidated statement of operations upon the sale of the related inventory or receipt or payment of the related royalties and expenses. Of the amount included in AOCE at September 27, 2009, the Company expects approximately $5,700 to be reclassified to earnings within the next twelve months. However, the amount ultimately realized in earnings is dependent on the fair value of the contracts on the settlement dates.


(4) During the second quarter of 2009, the Company entered into an agreement to form a joint venture with Discovery Communications (“Discovery”) to create a television network in the United States dedicated to high-quality children’s and family entertainment and educational programming. The transaction closed in May 2009 with the Company’s purchase of a 50% interest in the joint venture, DHJV Company LLC (“DHJV”), which owns the DISCOVERY KIDS network in the United States.  The Company purchased its 50% share in DHJV for a payment of $300,000 and certain future payments based on the value of certain tax benefits expected to be received by the Company.  The present value of the expected future payments totals approximately $67,900 and has been recorded as a non-current liability and a component of the Company’s investment in the joint venture.



HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


Voting control of the joint venture is shared 50/50 between the Company and Discovery.  However, the Company believes that the joint venture qualifies as a variable interest entity pursuant to current accounting standards, and that it qualifies as the primary beneficiary, which would result in the Company consolidating the joint venture.  In June 2009, the FASB revised the accounting guidance related to variable interest entity consolidation. The revised guidance is effective for the Company at the beginning of fiscal 2010.  Under the revised guidance, the Company has determined that it does not meet the control requirements to consolidate the joint venture, and would be required to deconsolidate DHJV and utilize the equity method to account for its investment at the adoption date.  The Company has elected to use the equity method in 2009 for financial statement presentation of the joint venture as it has determined that the difference between using consolidation and the equity method in 2009 is not material to the overall presentation of the financial statements.  Additionally, there is no impact on net earnings or earnings per share.  The Company’s share in the earnings of the joint venture for the quarter and nine months ended September 27, 2009 totaled $1,541 and $2,555 of income, respectively, and is included as a component of other (income) expense in the accompanying consolidated statements of operations.  


The Company has entered into a license agreement with the joint venture that will require the payment of royalties by the Company to the joint venture based on a percentage of revenue derived from products related to television shows broadcast by the joint venture.  The license agreement includes a minimum royalty guarantee of $125,000, payable in 5 annual installments of $25,000 per year, commencing in 2009, which can be earned out over a 10-year period. During the third quarter of 2009, the Company paid the first annual installment of $25,000. The Company and the joint venture are also parties to an agreement under which the Company will provide the joint venture with an exclusive first look in the U.S. to license certain types of programming developed by the Company based on its intellectual property.  In the event the joint venture licenses the programming from the Company to air on the network, the joint venture is required to pay the Company a license fee.  


The assets of the joint venture at inception consisted of goodwill and intangibles.  Intangible assets are primarily comprised of cable affiliate relationships, which are being amortized on a straight line basis over 30 years, and programming costs, which are being amortized over 4 years on an accelerated basis.  Hasbro’s share of the assets underlying its investment at inception totaled $142,577 of goodwill, $211,850 of cable affiliate relationships, $12,400 of programming costs, and $1,100 of other intangibles. Amortization of the intangible assets is recorded in the results of the joint venture and, accordingly, the Company’s share is included in its share of the joint venture earnings which is a component of other (income) expense. As of September 27, 2009, the Company’s interest in the joint venture totaled $370,482 and is a component of other assets.



HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


(5) In May 2009 the Company amended its license agreement with Lucas Licensing, Ltd. (“Lucas”) related to the STAR WARS brand. The amendment included the extension of the term of the license for an additional two years, from the end of 2018 to the end of 2020. In connection with the extension of the license rights, $45,000 was recorded as an intangible asset during the second quarter of 2009, and will be amortized over the term of the extension. The amendment also provided for the settlement of certain royalty audit issues, primarily related to contractual interpretations associated with the computation of royalties dating back to 1999, and the clarification of certain terms and interpretations of the agreement on a prospective basis through the end of the term, including the scope of licensed rights to future developed properties by Lucas.


(6) Hasbro’s financial instruments include cash and cash equivalents, accounts receivable, marketable securities, short-term borrowings, accounts payable and accrued liabilities. At September 27, 2009, the carrying cost of these instruments approximated their fair value. The Company’s financial instruments at September 27, 2009 also include certain assets and liabilities measured at fair value (see Notes 8 and 10) as well as long-term borrowings. The carrying costs and fair values of the Company’s long-term borrowings as of September 27, 2009 are as follows:


 

Carrying Cost

Fair

Value

 

-------

------

6.125% Notes Due 2014

$   425,000 

462,613

6.30% Notes Due 2017

350,000 

366,520

2.75% Convertible Debentures Due 2021

249,828 

326,463

6.60% Debentures Due 2028

109,895 

110,741

 

------------- 

-----------

Total long-term debt

$1,134,723 

1,266,337

 

======= 

======


The fair value of the convertible debt is based on an average of the prices of trades occurring around the balance sheet date. The fair value of the Company’s other long-term borrowings is measured using a combination of broker quotations when available and discounted future cash flows.


In May 2009 the Company issued $425,000 of Notes that are due in 2014 (the "Notes"). The Notes bear interest at a rate of 6.125%, which may be adjusted upward in the event that the Company's credit rating from Moody's Investor Services, Inc., Standard & Poor's Ratings Services or Fitch Ratings is reduced to Ba1, BB+, or BB+, respectively, or below. On the date the Notes were issued, the Company’s ratings from Moody’s Investor Services, Inc., Standard & Poor’s Ratings Services and Fitch Ratings were Baa2, BBB and BBB+, respectively. The interest rate adjustment is dependent on the degree of decrease of the Company’s ratings and could range from 0.25% to a maximum of 2.00%. The Company may redeem the Notes at its option at the greater of the principal amount of the Notes or the present value of the remaining scheduled payments discounted using the effective interest rate on applicable U.S. Treasury bills at the time of repurchase.



HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


(7) The Company and its subsidiaries file income tax returns in the United States and various state and international jurisdictions. In the normal course of business, the Company is regularly audited by U.S. federal, state and local tax authorities as well as international tax authorities in various tax jurisdictions. The Company is no longer subject to U.S. federal tax examinations for years before 2004. With few exceptions, the Company is no longer subject to U.S. state or local and non-U.S. income tax examinations by tax authorities in its major jurisdictions for years before 2003.


The U.S. Internal Revenue Service is performing an examination related to the 2004 and 2005 U.S. federal income tax returns. The Company is also under income tax examination in Mexico and in several other U.S. state and foreign jurisdictions. The ultimate resolution of the U.S. and Mexican examinations, as well as other matters that may be resolved in the next twelve months, is not yet determinable. In connection with the Mexican examinations for the years 2000 to 2003, the Company has received tax assessments related to transfer pricing which the Company is vigorously defending. The Company expects to be successful in sustaining its position with respect to these assessments as well as similar positions which may be taken by the Mexican tax authorities in future periods. However, in order to continue the process of defending its position, the Company was required to guarantee the amount of the outstanding assessments, as is usual and customary in Mexico in these matters. Accordingly, as of September 27, 2009, bonds totaling $95,870 have been provided to the Mexican government, allowing the Company to defend its position.


(8) The Company measures certain assets at fair value in accordance with current accounting standards. The fair value hierarchy consists of three levels: Level 1 fair values are based on quoted market prices in active markets for identical assets or liabilities that the entity has the ability to access; Level 2 fair values are those based on quoted prices for similar assets or liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable data for substantially the full term of the assets or liabilities; and Level 3 fair values are based on inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. Certain aspects of current fair value accounting standards were not required to be adopted for certain non-financial assets and liabilities until the first day of fiscal 2009 and, as such, were adopted by the Company in the first quarter of 2009. The adoption of these provisions did not have an impact on the Company’s statements of operations or statement of financial position.



HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


At September 27, 2009, the Company had the following assets measured at fair value in its consolidated balance sheet:


  

Fair Value Measurements at

September 27, 2009 Using:

 







Fair

Value

Quoted

Prices in

Active

Markets

for

Identical

Assets

(Level 1)




Significant

Other

Observable

Inputs

(Level 2)





Significant

Unobservable

Inputs

(Level 3)

 

--------

--------

--------

--------

Available-for-sale securities

$  18,775 

105

18,670 

-

Derivatives

28,695 

-

19,778 

8,917

 

-------- 

-------

--------- 

-------

Total

$  47,470 

105

38,448 

8,917

 

===== 

====

====== 

====


For a portion of the Company’s available-for-sale securities, the Company is able to obtain quoted prices from stock exchanges to measure the fair value of these securities. Certain other available-for-sale securities held by the Company are valued at the net asset value which is quoted on a private market that is not active; however, the unit price is predominantly based on underlying investments which are traded on an active market. The Company’s derivatives are measured using inputs that are observable indirectly through corroboration with readily available market data, in this case foreign exchange rates. The Company’s derivatives consist primarily of foreign currency forward contracts. The Company uses current forward rates of the respective foreign currencies to measure the fair value of these contracts. The remaining derivative securities consist of warrants to purchase common stock. The Company uses the Black-Scholes model to value these warrants. One of the inputs used in the Black-Scholes model, historical volatility, is considered an unobservable input in that it reflects the Company’s own assumptions about the inputs that market participants would use in pricing the asset or liability. The Company believes that this is the best information available for use in the fair value measurement. There were no changes in these valuation techniques during the first nine months of 2009.


The following is a reconciliation of the beginning and ending balances of the fair value measurements of the Company’s warrants to purchase common stock that use significant unobservable inputs (Level 3):


Balance at December 28, 2008

$4,591

Gain from increase in fair value

1,333

Warrant modification

2,993

 

--------

Balance at September 27, 2009

$8,917

 

=====




HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


In the second quarter of 2009, certain warrants held by the Company were modified in connection with the amendment of an existing license agreement. The fair value of the modification was recorded as deferred revenue and is being amortized to revenue over the term of the amended license agreement.


(9) The Company, except for certain international subsidiaries, has pension plans covering substantially all of its full-time employees. Substantially all United States employees are covered under at least one of several non-contributory defined benefit pension plans maintained by the Company. Benefits under the two major plans which principally cover non-union employees are based primarily on salary and years of service. One of these major plans is funded. Benefits under the remaining plans are based primarily on fixed amounts for specified years of service. Of these remaining plans, the plan covering union employees is also funded. Effective at the end of December 2007, the Company froze pension benefits being accrued for its non-union employees in the United States. Pension coverage for employees of Hasbro's international subsidiaries is provided, to the extent deemed appropriate, through separate defined benefit and defined contribution plans.


The components of the net periodic cost of the Company's defined benefit pension and other postretirement plans for the quarters and nine months ended September 27, 2009 and September 28, 2008 are as follows:


 

Quarter Ended

 

--------------------

       
 

Pension

 

Postretirement

 

------------------

 

------------------

 

Sept. 27, 2009

 

Sept. 28, 2008

 

Sept. 27, 2009

Sept. 28, 2008

 

-------

 

-------

 

-------

-------

Service cost

$1,086

 

1,128

 

156

143

Interest cost

5,380

 

5,308

 

477

517

Expected return on assets

(5,435

)

(6,948

)

-

-

Net amortization and deferrals

1,431

 

370

 

3

28

Curtailment loss

4,000

 

-

 

-

-

 

--------

 

--------

 

--------

--------

Net periodic benefit cost (benefit)

$6,462

 

(142

)

636

688

 

=====

 

=====

 

=====

=====




HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


 

Nine months Ended

 

------------------

       
 

Pension

 

Postretirement

 

------------------

 

------------------

 

Sept. 27, 2009

 

Sept. 28, 2008

 

Sept. 27, 2009

Sept. 28, 2008

 

-------

 

-------

 

-------

-------

Service cost

$3,185

 

3,560

 

469

428

Interest cost

16,009

 

16,142

 

1,429

1,550

Expected return on assets

(16,223

)

(21,065

)

-

-

Net amortization and deferrals

4,265

 

1,121

 

8

86

Curtailment loss

4,000

 

1,200

 

-

-

 

--------

 

--------

 

--------

--------

Net periodic benefit cost

$11,236

 

958

 

1,906

2,064

 

=====

 

=====

 

=====

=====


The curtailment loss in 2009 resulted from benefit payments made from one of the unfunded U.S. plans. During the first nine months of fiscal 2009, the Company made cash contributions to its defined benefit pension plans of approximately $13,100 in the aggregate. The Company expects to contribute approximately $4,000 during the remainder of fiscal 2009.


(10) In March 2008 the Financial Accounting Standards Board revised accounting standards to require enhanced disclosures related to derivative instruments and hedging activities. The Company adopted the provisions of these revised standards during the first quarter of 2009.


Hasbro uses foreign currency forward contracts to mitigate the impact of currency rate fluctuations on firmly committed and projected future foreign currency transactions. These over-the-counter contracts, which hedge future currency requirements related to purchases of inventory and other cross-border transactions not denominated in the functional currency of the business unit, are primarily denominated in United States and Hong Kong dollars, Euros and United Kingdom pound sterling and are entered into with a number of counterparties, all of which are major financial institutions. The Company believes that a default by a single counterparty would not have a material adverse effect on the financial condition of the Company. Hasbro does not enter into derivative financial instruments for speculative purposes. The Company also has warrants to purchase common stock that qualify as derivatives. For additional information related to these warrants see Note 8.


Cash Flow Hedges

----------------------------------

Hasbro uses foreign currency forward contracts to reduce the impact of currency rate fluctuations on firmly committed and projected future foreign currency transactions. All of the Company’s designated hedging instruments are considered to be cash flow hedges. These instruments hedge a portion of the Company’s currency requirements associated with anticipated inventory purchases and other cross-border transactions from 2009 through 2011.



HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


At September 27, 2009, the notional amounts and fair values of the Company’s foreign currency forward contracts designated as cash flow hedging instruments were as follows:


Hedged Transaction

Notional Amount

Fair Value 

--------------------------------

---------------------

--------------- 

Inventory Purchases

$ 416,568

12,503 

Intercompany Royalty Transactions

173,491

5,731 

Other

5,836

462 

 

------------

------------ 

Total

$ 595,895

18,696 

 

=======

======= 


The Company has a master agreement with each of its counterparties that allows for the netting of outstanding forward contracts. The fair values of the Company’s foreign currency forward contracts designated as cash flow hedges are recorded in the consolidated balance sheet at September 27, 2009 as follows:


Prepaid expenses and other current assets

 

-------------------------------------------------------------

 

Unrealized Gains

$ 13,125 

Unrealized Losses

(6,280)

 

------------ 

Net Unrealized Gain

6,845 

 

------------ 

Other Assets

 

---------------------

 

Unrealized Gains

13,482 

Unrealized Losses

(1,631)

 

------------ 

Net Unrealized Gain

11,851 

 

------------ 

Total

 $18,696 

 

======= 


During the quarter and nine months ended September 27, 2009, the Company reclassified net gains from other comprehensive earnings to net earnings of $3,974 and $20,602 respectively. Of the amount reclassified during the quarter ended September 27, 2009, $2,491 was reclassified to cost of sales and $1,488 was reclassified to royalty expense. During the nine month period ended September 27, 2009, $16,148 was reclassified to cost of sales and $4,459 was reclassified to royalty expense. In addition, net losses of $(5) in the quarter and nine months ended September 27, 2009 were reclassified to earnings as a result of hedge ineffectiveness.



HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


Undesignated Hedges

----------------------------------

The Company also enters into foreign currency forward contracts to minimize the impact of changes in the fair value of intercompany loans due to foreign currency changes. Due to the short-term nature of the derivative contracts involved, the Company does not use hedge accounting for these contracts.  As of September 27, 2009, the total notional amount of the Company’s undesignated derivative instruments was $132,678.


At September 27, 2009, the fair values of the Company’s undesignated derivative financial instruments are recorded in prepaid expenses and other current assets in the consolidated balance sheet as follows:


Unrealized Gains

$   2,513 

Unrealized Losses

(1,431)

 

--------- 

Net Unrealized Gain

$   1,082 

 

===== 


The Company recorded net gains of $1,032 and $3,070 on these instruments to other (income) expense, net for the quarter and nine months ended September 27, 2009, respectively, relating to the change in fair value of such derivatives, substantially offsetting losses from the change in fair value of intercompany loans to which the contracts relate.


For additional information related to the Company’s derivative financial instruments see Notes 3 and 8.


(11) Hasbro is a worldwide leader in children’s and family leisure time products and services, including toys, games and licensed products ranging from traditional to high-tech and digital. In the second quarter of 2009 the Company changed the name of the Other segment to Entertainment and Licensing. The Company’s segments now are (i) U.S. and Canada; (ii) International; (iii) Global Operations; and (iv) Entertainment and Licensing.


The U.S. and Canada segment includes the development, marketing and selling of boys’ action figures, vehicles and playsets, girls’ toys, electronic toys and games, plush products, preschool toys and infant products, electronic interactive products, toy-related specialty products, traditional board games and puzzles, DVD-based games and trading card and role-playing games within the United States and Canada. Within the International segment, the Company develops, markets and sells both toy and certain game products in markets outside of the U.S. and Canada, primarily the European, Asia Pacific, and Latin and South American regions. The Global Operations segment is responsible for manufacturing and sourcing finished product for the Company’s U.S. and Canada and International segments. The Company’s Entertainment and Licensing segment includes the Company’s lifestyle licensing, digital gaming, movie, television and online entertainment operations.



HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


Segment performance is measured at the operating profit level. Included in Corporate and eliminations are certain corporate expenses, the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, including global development and marketing expenses, are allocated to segments based upon foreign exchange rates fixed at the beginning of the year, with adjustments to actual foreign exchange rates included in Corporate and eliminations. The accounting policies of the segments are the same as those referenced in Note 1.


Results shown for the quarter and nine months are not necessarily representative of those which may be expected for the full year 2009, nor were those of the comparable 2008 periods representative of those actually experienced for the full year 2008. Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterprise.


Information by segment and a reconciliation to reported amounts for the quarters and nine months ended September 27, 2009 and September 28, 2008 are as follows.


 

Quarter Ended

                                              

------------------

 

September 27, 2009

September 28, 2008

 

-----------------

-----------------

  

External

Affiliate

External

Affiliate

Net revenues

 

-----------

----------

-----------

---------

       U.S. and Canada

$

791,896

3,211

 

821,028

4,715

 

       International

 

444,105

21

 

460,559

47

 

       Entertainment and Licensing

 

41,554

-

 

18,340

-

 

       Global Operations (a)

 

1,666

575,868

 

2,034

632,240

 

       Corporate and Eliminations

 

-

(579,100

)

-

(637,002

)

 

 

------------

------------

 

------------

------------

 

 

$

1,279,221

-

 

1,301,961

-

 

 

 

=======

=======

 

=======

=======

 


 

Nine Months Ended

                                              

------------------

 

September 27, 2009

September 28, 2008

 

-----------------

-----------------

  

External

Affiliate

External

Affiliate

Net revenues

 

-----------

----------

-----------

---------

       U.S. and Canada

$

1,687,275

8,393

 

1,717,213

12,762

 

       International

 

909,528

70

 

1,002,502

243

 

       Entertainment and Licensing

 

92,940

-

 

65,931

-

 

       Global Operations (a)

 

3,020

1,135,610

 

4,821

1,232,887

 

       Corporate and Eliminations

 

-

(1,144,073

)

-

(1,245,892

)

 

 

------------

------------

 

------------

------------

 

 

$

2,692,763

-

 

2,790,467

-

 

 

 

=======

=======

 

=======

=======

 




HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


 

Quarter Ended

----------------------

Nine Months Ended

--------------------------

 

Operating profit (loss)

Sept. 27,
2009
-------

Sept. 28,
2008
-------

Sept. 27,
2009
-------

Sept. 28,
2008
-------

       U.S. and Canada

$

129,092

 

131,929

 

226,960

 

212,933

 

       International

 

64,147

 

65,815

 

66,126

 

92,820

 

       Entertainment and Licensing

 

19,820

 

6,252

 

36,386

 

26,676

 

       Global Operations (a)

 

18,787

 

19,075

 

14,124

 

25,421

 

       Corporate and Eliminations (b)

 

(1,137

)

(7,146

)

1,403

 

(15,163

)

 

 

-----------

 

-----------

 

------------

 

------------

 
 

$

230,709

 

215,925

 

344,999

 

342,687

 
  

======

 

======

 

======

 

======

 
          




Total assets

Sept. 27,
2009
-------------

Sept. 28,
2008
-------------

       U.S. and Canada

$

3,580,899

 

3,667,755

 

       International

 

1,459,236

 

1,402,395

 

       Entertainment and Licensing

 

688,674

 

240,392

 

       Global Operations

 

929,945

 

1,385,875

 

       Corporate and Eliminations (b)

 

(2,797,427

)

(3,289,665

)

 

 

--------------

 

--------------

 
 

$

3,861,327

 

3,406,752

 

 

 

========

 

========

 


(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.


(b) Certain intangible assets, primarily goodwill, which benefit multiple operating segments are reflected as Corporate assets for segment reporting purposes. In accordance with accounting standards related to impairment testing, these amounts have been allocated to the reporting unit which benefits from their use. In addition, allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any difference between actual and budgeted amounts is reflected in the Corporate segment. As of September 27, 2009, the investment in the Discovery joint venture is included in the assets of the Entertainment and Licensing segment.



HASBRO, INC. AND SUBSIDIARIES
Condensed Notes to Consolidated Financial Statements (continued)

(Thousands of Dollars and Shares Except Per Share Data)
(Unaudited)


The following table presents consolidated net revenues by class of principal products for the quarters and nine months ended September 27, 2009 and September 28, 2008. Certain 2008 amounts have been reclassified to conform to the current period presentation.


 

Quarter Ended

Nine Months Ended

 

 

Sept. 27,
2009
---------

Sept. 28,
2008
---------

Sept. 27,
2009
---------

Sept. 28,
2008
---------

Boys

$

453,748

406,011

1,046,563

979,670

Games and puzzles

 

378,812

420,851

806,045

887,538

Girls

 

273,126

290,402

518,126

568,181

Preschool

 

169,051

171,908

314,341

319,070

Other

 

4,484

12,789

7,688

36,008

 

 

------------

------------

--------------

--------------

Net revenues

$

1,279,221

1,301,961

2,692,763

2,790,467

 

 

=======

=======

========

========








Item 2.  Management's Discussion and Analysis of Financial Condition
                  and Results of Operations.


HASBRO, INC. AND SUBSIDIARIES
Management's Discussion and Analysis of Financial
Condition and Results of Operations

 (Thousands of Dollars and Shares Except Per Share Data)


This Quarterly Report on Form 10-Q, including the following section entitled Management's Discussion and Analysis of Financial Condition and Results of Operations, contains forward-looking statements expressing management's current expectations, goals, objectives and similar matters. These forward-looking statements may include statements concerning the Company’s product and entertainment plans, anticipated product and entertainment performance, business opportunities and strategies, financial goals and expectations for achieving the Company’s financial goals and other objectives. See Item 1A, in Part II of this report, for a discussion of factors which may cause the Company's actual results or experience to differ materially from that anticipated in these forward-looking statements. The Company undertakes no obligation to revise the forward-looking statements in this report after the date of the filing.


EXECUTIVE SUMMARY

----------------------------------

The Company earns revenue and generates cash primarily through the sale of a variety of toy and game products, as well as through the out-licensing of rights for use of its properties in connection with non-competing products, including digital games, offered by third-parties. The Company sells its products both within the United States and in a number of international markets. The Company's business is highly seasonal with a significant amount of revenues occurring in the second half of the year. In 2008, 2007 and 2006, the second half of the year accounted for 63%, 66% and 68% of the Company’s net revenues, respectively. While many of the Company's products are based on brands the Company owns or controls, the Company also offers products which are licensed from outside inventors. In addition, the Company licenses rights to produce products based on movie, television, music and other entertainment properties, such as MARVEL and STAR WARS properties.


The Company's business is primarily separated into three principal business segments, U.S. and Canada, International and Entertainment and Licensing. The U.S. and Canada segment develops, markets and sells both toy and game products in the U.S. and Canada. The International segment consists of the Company's European, Asia Pacific and Latin and South American marketing operations, including Mexico. During the second quarter, the Company changed the name of its’ Other segment to Entertainment and Licensing. The Company’s Entertainment and Licensing segment includes the Company’s lifestyle licensing, digital gaming, movie, television and online entertainment operations. In addition to these three primary segments, the Company's world-wide manufacturing and product sourcing operations are managed through its Global Operations segment.



HASBRO, INC. AND SUBSIDIARIES
Management's Discussion and Analysis of Financial
Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


The Company seeks to make its brands relevant in all areas important to its consumers. Brand awareness is amplified through immersive traditional play, digital applications, publishing and lifestyle licensing and entertainment experiences presented for consumers’ enjoyment. The Company’s focus remains on growing core owned and controlled brands, developing new and innovative products which respond to market insights and optimizing efficiencies within the Company to reduce costs, increase operating profits and strengthen its balance sheet. The Company’s core brands represent Company-owned or Company-controlled brands, such as TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP, MONOPOLY, MAGIC: THE GATHERING, PLAYSKOOL, G.I. JOE, NERF and TONKA, which have been successful over the long term. The Company has a large portfolio of owned and controlled brands, which can be introduced in new formats and platforms over time. These brands may also be further extended by pairing a licensed concept with a core brand. By focusing on core brands, the Company is working to build a more consistent revenue stream and basis for future growth. During the first nine months of 2009 the Company had significant sales of core brand products, namely TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MONOPOLY, PLAY-DOH, G.I. JOE and MAGIC: THE GATHERING. The Company’s strategy of reimagining, reinventing and reigniting its brands has proved instrumental to achieving its overall long-term growth objectives.


The Company also seeks to drive product-related revenues by increasing the visibility of its core brands through entertainment. As an example of this, in June of 2009, the TRANSFORMERS: REVENGE OF THE FALLEN motion picture was released as a sequel to the 2007 motion picture TRANSFORMERS. In addition, in August 2009, the motion picture G.I. JOE: THE RISE OF COBRA was released. The Company developed and marketed product lines based on these motion pictures. As a result of pairing these core brands with motion picture entertainment, both the movies and the product lines benefited. In addition, the Company has entered into a six-year strategic relationship with Universal Pictures to produce at least four motion pictures based on certain of Hasbro’s core brands. The first movie is expected to be released in 2011, followed by anticipated releases of at least one movie per year thereafter. As part of its strategy, in addition to using theatrical entertainment, the Company continues to seek opportunities to use other entertainment outlets and forms of entertainment as a way to build awareness of its brands and broaden the ability of consumers to experience its brands.


In April 2009 the Company announced the entry into an agreement to form a joint venture with Discovery Communications (‘Discovery”) to create a television network in the United States dedicated to high-quality children’s and family entertainment and educational programming.  The transaction closed in May 2009.  Programming on the network will include content based on Hasbro’s brands, Discovery’s library of children’s educational programming, as well as programming developed by third parties.  The Company expects the rebranded network to debut in late fall of 2010 and believes that it will reach approximately 60 million homes in the U.S. at that time, with programming targeted to children 14 years of age and under.  The Company believes that this effort will support its strategy of growing its core brands well beyond traditional toys and games – into brands which consistently provide immersive entertainment experiences for consumers of all ages in any form or format.  In connection with this transaction, the Company has begun building an internal creative group that will be responsible for the creation and development of television programming based on Hasbro’s brands. The Company expects to incur a certain level of investment spending leading up to the debut of the rebranded channel.



HASBRO, INC. AND SUBSIDIARIES
Management's Discussion and Analysis of Financial
Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


While the Company believes it has built a more sustainable revenue base by developing and maintaining its core brands and avoiding reliance on licensed entertainment properties, it continues to opportunistically enter into or leverage existing strategic licenses which complement its brands and key strengths. In 2008 and the first nine months of 2009, the Company had significant sales of products related to the Company’s license with Marvel Characters B.V. (“Marvel”), primarily due to the theatrical releases of IRON MAN in May 2008, THE INCREDIBLE HULK in June 2008 and X-MEN ORIGINS: WOLVERINE in May 2009. In addition, the Company had significant sales in 2008 of products related to the movie release of STAR WARS: CLONE WARS in August 2008 as well as sales from the movie release of INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL in May 2008. During the first nine months of 2009 the Company has also had a high level of revenues from products related to television programming based on SPIDER-MAN and STAR WARS.


While gross profits of theatrical entertainment-based products are generally higher than many of the Company’s other products, sales from these products, including Company owned or controlled brands based on a movie release, also incur royalty expense. Such royalties reduce the impact of these higher gross margins. In certain instances, such as with Lucasfilm’s STAR WARS, the Company may also incur amortization expense on property right-based assets acquired from the licensor of such properties, further impacting operating profits earned on these products.


The Company’s long-term strategy also focuses on extending its brands further into the digital world. As part of this strategy, the Company entered into a multi-year strategic agreement with Electronic Arts Inc. (“EA”) in 2007. The agreement gives EA the exclusive worldwide rights, subject to existing limitations on the Company’s rights and certain other exclusions, to create digital games for all platforms, such as mobile phones, gaming consoles and personal computers, based on a broad spectrum of the Company’s intellectual properties, including MONOPOLY, SCRABBLE, YAHTZEE, NERF, TONKA, G.I. JOE and LITTLEST PET SHOP. A number of products under this agreement have been released in 2008 and the first nine months of 2009 and the line will continue to be updated and expanded during the remainder of 2009.


While the Company remains committed to investing in the growth of its business, it also continues to be focused on reducing fixed costs through efficiencies and on profit improvement. Over the last 6 years the Company has improved its full year operating margin from 7.8% in 2002 to 12.3% in 2008. The Company reviews its operations on an ongoing basis and seeks to reduce the cost structure of its underlying business and promote efficiency.


The Company is investing to grow its business in emerging markets. In 2008 the Company expanded its operations in China, Brazil, Russia, Korea and the Czech Republic. In addition, the Company is seeking to grow its business in entertainment and digital gaming, and will continue to evaluate strategic alliances and acquisitions which may complement its current product offerings, allow it entry into an area which is adjacent to or complementary to the toy and game business, or allow it to further develop awareness of its brands and expand the ability of consumers to experience its brands in different forms of media. In addition to the Discovery joint venture discussed above, another example of this includes the acquisition of Cranium, Inc., a developer and marketer of CRANIUM branded games and related products, in 2008. In addition, in the second quarter of 2008, the Company acquired the rights to TRIVIAL PURSUIT,



HASBRO, INC. AND SUBSIDIARIES
Management's Discussion and Analysis of Financial
Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


a brand which the Company had previously licensed on a long-term basis. Ownership of the rights will allow the Company to further leverage the brand in different media.


In recent years, the Company has been seeking to return excess cash to its shareholders through share repurchases and dividends. As part of this initiative, over the last four years, the Company’s Board of Directors (the “Board”) has adopted four successive share repurchase authorizations with a cumulative authorized repurchase amount of $1,700,000. After fully exhausting the prior three authorizations, the fourth authorization was approved on February 7, 2008 for $500,000. For the quarter ended September 27, 2009, the Company invested $30,206 in the repurchase of 1,084 shares of common stock in the open market. During the first six months of 2009, there were no repurchases of common stock under these authorizations. For the years ended 2008, 2007 and 2006, the Company spent $357,589, $587,004 and $456,744, respectively, to repurchase 11,736, 20,795 and 22,767 shares, respectively, in the open market. The Company intends to, at its discretion, opportunistically repurchase shares in the future subject to market conditions, the Company’s other uses of cash and the Company’s levels of cash generation. At September 27, 2009, the Company had $222,180 remaining under the February 2008 authorization.


During the first nine months of 2009, the Company has been operating in an environment of both a stronger U.S. dollar relative to foreign currencies as well as weakened overall economic conditions compared to 2008. Accordingly, the Company has sought to mitigate the impact of these conditions by instituting a variety of cost control initiatives, including salary freezes, limitations on new hires, and an effort to reduce its overall SKU count. As of September 27, 2009 the Company had $297,358 in cash and cash equivalents and had available capacity, if needed, under its revolving credit agreement. In connection with the announcement of a joint venture agreement with Discovery in April 2009, the Company made a $300,000 cash payment in connection with its investment to purchase its 50% share of the joint venture. The Company funded its investment through the issuance of debt with a principal amount of $425,000 in May 2009. The Company believes that the funds available to it, including cash expected to be generated from operations and funds available through its available lines of credit, accounts receivable securitization program and other borrowing facilities are adequate to meet its working capital needs for the remainder of 2009 and 2010.

 




HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


SUMMARY OF FINANCIAL PERFORMANCE

---------------------------------------------------------------

The components of the results of operations, stated as a percent of net revenues, are illustrated below for the quarters and nine months ended September 27, 2009 and September 28, 2008.  


 

Quarter

Nine Months

 

2009

2008

2009

2008

 

-------

-------

-------

-------

Net revenues

100.0%

100.0%

100.0%

100.0%

Cost of sales

43.0   

44.1   

41.4   

41.3   

 

------------

------------

------------

------------

Gross profit

57.0   

55.9   

58.6   

58.7   

Amortization

1.6   

1.5   

2.2   

2.1   

Royalties  

7.8   

6.4   

8.5   

7.5   

Research and product development

3.4   

3.9   

4.6   

4.9   

Advertising

10.6   

11.6   

10.4   

11.3   

Selling, distribution and administration

15.6   

15.9   

20.1   

20.6   

 

------------

------------

------------

------------

Operating profit

18.0   

16.6   

12.8   

12.3   

Interest expense

1.4   

0.9   

1.6   

1.3   

Interest income

(0.0)  

(0.3)  

(0.1)  

(0.6)  

Other (income) expense, net

(0.4)  

0.5   

0.0   

0.4   

 

------------

------------

------------

------------

Earnings before income taxes

17.0   

15.5   

11.3   

11.2   

Income taxes

5.2   

4.9   

3.5   

3.6   

 

------------

------------

------------

------------

Net earnings

11.8%

10.6%

7.8%

7.6%

 

=======

=======

=======

=======


RESULTS OF OPERATIONS
-----------------------------------------
The quarters and nine months ended September 27, 2009 and September 28, 2008 were 13-week and 39-week periods, respectively. Net earnings for the quarter and nine months ended September 27, 2009 were $150,362 and $209,367, respectively, compared with net earnings of $138,229 and $213,185 for the respective periods of 2008. Basic earnings per share for the quarter and nine months ended September 27, 2009 were $1.08 and $1.50 compared to basic earnings per share of $0.98 and $1.51 for the respective periods of 2008.  Diluted earnings per share were $0.99 and $1.39 for the quarter and nine months ended September 27, 2009, compared with diluted earnings per share of $0.89 and $1.39 for the respective periods in 2008. Net earnings for both the quarter and nine-month periods in 2009 include dilution from the Company’s investment in the joint venture with Discovery and its’ issuance of $425,000 of long-term debt, both of which closed in May 2009, as well as the start-up of the Company’s internal television studio.  




HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


Consolidated net revenues for the quarter ended September 27, 2009 decreased 2% to $1,279,221 compared to $1,301,961 for the quarter ended September 28, 2008. For the nine months ended September 27, 2009, consolidated net revenues were $2,692,763 compared to $2,790,467 for the nine months ended September 28, 2008, a decrease of 4%. Consolidated net revenues were negatively impacted by foreign currency translation in the amount of approximately $36,000 and $120,600 for the quarter and nine months ended September 27, 2009, respectively, as the result of the stronger U.S. dollar in 2009. Operating profit for the quarter ended September 27, 2009 was $230,709 compared to $215,925 for the quarter ended September 28, 2008. Operating profit for the 2009 nine-month period was $344,999 compared to an operating profit of $342,687 for the nine-month period of 2008.


Most of the Company's revenues and operating profit are derived from its three principal segments: the U.S. and Canada segment, the International segment and the Entertainment and Licensing segment, which are discussed in detail below. The following table presents net external revenues and operating profit data for the Company's three principal segments for the quarters and nine months ended September 27, 2009 and September 28, 2008.


 

Quarter

Nine months

   

%

  

%

 

2009

2008

Change

2009

2008

Change

 

----------

------------

----------

-------------

------------

----------

Net Revenues

      

    U.S. and Canada segment

$791,896

821,028

-4%

1,687,275

1,717,213

-2%

    International segment

444,105

460,559

-4%

909,528

1,002,502

-9%

    Entertainment and

       Licensing segment


41,554


18,340


127%


92,940


65,931


41%

       

Operating Profit

      

    U.S. and Canada segment

$129,092

131,929

-2%

226,960

  212,933

7%

    International segment

64,147

65,815

-3%

66,126

92,820

-29%

    Entertainment and

       Licensing segment


19,820


6,252


217%


36,386


26,676


36%


U.S. AND CANADA SEGMENT

The U.S. and Canada segment’s net revenues for the quarter ended September 27, 2009 decreased 4% to $791,896 from $821,028 for the quarter ended September 28, 2008. Net revenues for the nine months ended September 27, 2009 were $1,687,275 compared to $1,717,213 for the nine months ended September 28, 2008. The decrease in the quarter and nine months was driven by decreased revenues in the games and puzzles category, primarily due to decreased sales of traditional board games, partially offset by increased revenues from sales of MAGIC: THE GATHERING, as well as decreased revenues from the girls’ toys category, primarily as a result of decreased sales of BABY ALIVE and FURREAL FRIENDS products. Although revenues from LITTLEST PET SHOP products have decreased overall in the nine months, this line increased in the third quarter and remained a significant contributor to U.S. and Canada segment net revenues in that period. In addition, the overall decrease in girls’ toys net revenues in both the quarter and nine months was partially offset by sales of STRAWBERRY SHORTCAKE products which were reintroduced to the Company’s line in the second quarter of 2009. Revenues in the preschool category decreased slightly in the



HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


quarter but increased overall for the nine months. Increases in preschool net revenues were primarily the result of higher sales of PLAY-DOH and TONKA products. These increases were partially offset in the nine months and more than offset in the quarter as a result of decreased sales of PLAYSKOOL products. Revenues from sales of PLAYSKOOL products declined primarily as a result of decreased sales of the ROSE PETAL COTTAGE line which is no longer in the Company’s product line. Net revenues in the quarter and nine months were also negatively impacted by decreased sales of TOOTH TUNES products, which have also been discontinued in the Company’s product line. The decrease in the quarter and nine months was partially offset by increased sales in the boys’ toys category, primarily as a result of increased sales of TRANSFORMERS and GI JOE products due to the theatrical releases of TRANSFORMERS: REVENGE OF THE FALLEN in June 2009 and GI JOE: THE RISE OF COBRA in August 2009, as well as increased sales of NERF products. Increased sales in the boys’ toys category were partially offset by decreased sales of MARVEL, STAR WARS and INDIANA JONES products in both the quarter and nine months.


U.S. and Canada segment operating profit decreased to $129,092 for the quarter ended September 27, 2009 compared to $131,929 for the quarter ended September 28, 2008. For the nine months ended September 27, 2009 operating profit increased to $226,960 from $212,933 for the nine months ended September 28, 2008. The decrease in operating profit for the quarter was primarily a result of decreased gross profit due to the lower revenues discussed above, partially offset by decreased advertising expense. The increase in operating profit for the nine months is primarily due to decreased selling, distribution and administration expenses which primarily reflect lower shipping and distribution costs, as well as decreased advertising expense. In years in which the Company expects significant sales of products related to major motion picture releases, such as in 2009, advertising expense is generally lower, as such products do not require the same level of advertising that the Company spends on non-entertainment based products.


INTERNATIONAL SEGMENT

International segment net revenues decreased by 4% to $444,105 for the quarter ended September 27, 2009 from $460,559 for the quarter ended September 28, 2008. Net revenues for the nine months ended September 27, 2009 decreased 9% to $909,528 from $1,002,502 for the nine months ended September 28, 2008. For the quarter and nine months ended September 27, 2009, International segment net revenues were negatively impacted by currency translation of approximately $34,300 and $113,100, respectively, as the result of the stronger U.S. dollar in the first nine months of 2009. Excluding the unfavorable impact of foreign exchange, International segment net revenues increased 4% and 2% in local currency for the third quarter and nine month period of 2009, respectively. The increase in local currency net revenues for the quarter and nine months was driven by increased sales in the boys’ toys category, primarily as a result of increased sales of TRANSFORMERS and G.I. JOE products due to the theatrical releases of TRANSFORMERS: REVENGE OF THE FALLEN in June 2009 and the G.I. JOE: THE RISE OF COBRA motion picture in August 2009, as well as increased sales of NERF products. Increases in boys’ toys net revenues were partially offset in the quarter and nine months by lower revenues from STAR WARS, MARVEL, INDIANA JONES, ACTION MAN and TOY STORY products. Net revenues in the preschool category increased for the quarter and decreased for the nine months primarily as a result of increased revenues from sales of PLAY-DOH and TONKA products, partially offset in the quarter and more than offset in



HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


the nine-month period as a result of decreased sales of PLAYSKOOL and IN THE NIGHT GARDEN products. Revenues in the games and puzzles category decreased in both the quarter and nine month period as a result of decreased sales of board games. Net revenues in the girls’ toys category decreased in the quarter and nine-months, driven by decreased sales of MY LITTLE PONY and FURREAL FRIENDS products, and to a lesser extent, BABY ALIVE products, partially offset by sales of STRAWBERRY SHORTCAKE products which were reintroduced to the Company’s line in the second quarter of 2009.


International segment operating profit decreased to $64,147 for the quarter ended September 27, 2009 compared to $65,815 for the quarter ended September 28, 2008. For the nine month period ended September 27, 2009 operating profit decreased to $66,126 from $92,820 in the comparable period of 2008. Absent the impact of foreign exchange, operating profit for the quarter was flat as compared to the prior year. Increased local currency gross profit in the nine month period was more than offset by increased operating expenses. In addition, operating profit for the nine months ended September 28, 2008 was positively impacted by the recognition of a pension surplus in the United Kingdom of approximately $6,000.


ENTERTAINMENT AND LICENSING SEGMENT

During the second quarter of 2009, the Company changed the name of its Other segment to the Entertainment and Licensing segment.  This segment includes the Company’s lifestyle licensing, digital gaming, movie, television and online entertainment operations. The Entertainment and Licensing segment’s net revenues for the quarter ended September 27, 2009 increased 127% to $41,554 from $18,340 for the quarter ended September 28, 2008. Net revenues for the nine months ended September 27, 2009 increased 41% to $92,940 from $65,931 for the nine months ended September 28, 2008. The increase in both the quarter and nine month period was primarily due to higher licensing revenues in the boys’ toys and games and puzzles categories, primarily relating to TRANSFORMERS and GI JOE licensed products.


Entertainment and Licensing segment operating profit increased to $19,820 for the quarter ended September 27, 2009 compared to $6,252 for the quarter ended September 28, 2008. For the nine months ended September 27, 2009 operating profit increased to $36,386 from $26,676 in the comparable period of 2008. Operating profit for the quarter and nine months increased as a result of the higher revenues discussed above, partially offset by increased selling, distribution and administrative expenses which included approximately $7,200 in transaction costs related to the Company’s investment in the joint venture with Discovery.  While the Discovery joint venture is a component of our television operations, the Company’s 50% share in the earnings from the joint venture are included in other (income) expense and therefore are not a component of operating profit of the segment.  


  



HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


GROSS PROFIT
-----------------------
The Company's gross profit margin increased to 57.0% for the quarter ended September 27, 2009 from 55.9% for the quarter ended September 28, 2008, while gross profit margin for the nine months ended September 27, 2009 decreased marginally to 58.6% from 58.7% in the comparable period of 2008. The increase in the quarter was primarily due to a change in the mix of products sold, primarily due to increased sales of entertainment-based products in 2009 as compared to 2008. While gross profits of theatrical entertainment-based products are generally higher than many of the Company’s other products, sales from these products, including Company owned or controlled brands based on a movie release, also incur royalty expense. Such royalties reduce the impact of these higher gross margins. Gross profits for the quarter and nine months ended September 27, 2009 were also positively impacted by increased royalty income in the Entertainment and Licensing segment.


EXPENSES
-----------------
The Company's operating expenses, stated as percentages of net revenues, are illustrated below for the quarters and nine-month periods ended September 27, 2009 and September 28, 2008.  


 

Quarter

-----------

 

Nine months

------------------

 

2009

 

2008

 

2009

 

2008

 

-----------

 

-----------

 

-----------

 

-----------

Amortization

1.6%

 

1.5%

 

2.2%

 

2.1%

Royalties

7.8   

 

6.4   

 

8.5   

 

7.5   

Research and product development

3.4    

 

3.9    

 

4.6   

 

4.9   

Advertising

10.6      

 

11.6      

 

10.4    

 

11.3     

Selling, distribution and administration

15.6      

 

15.9      

 

20.1    

 

20.6     


Amortization expense increased to $20,955, or 1.6% of net revenues in the third quarter of 2009 from $19,740 or 1.5% of net revenues in the third quarter of 2008. For the nine months ended September 27, 2009, amortization expense was $59,634 or 2.2% of net revenues compared to $58,822 or 2.1% of net revenues in the nine months ended September 28, 2008. The increase for the nine month period includes increased amortization as a result of the purchase of the intellectual property rights related to TRIVIAL PURSUIT in the second quarter of 2008.


Royalty expense for the quarter ended September 27, 2009 increased to $99,725 or 7.8% of net revenues from $83,747 or 6.4% of net revenues for the quarter ended September 28, 2008. Royalty expense for the nine months ended September 27, 2009 increased to $228,004 or 8.5% of net revenues from $210,336 or 7.5% of net revenues for the comparable period of 2008. The increase in the quarter and nine-month period is primarily the result of increased sales of entertainment-driven products, including TRANSFORMERS and G.I. JOE. Royalty expense in the nine-month period ended September 27, 2009 also included costs associated with a royalty audit.




HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


Research and product development expenses for the quarter ended September 27, 2009 decreased to $43,870 or 3.4% of net revenues from $49,993 or 3.9% of net revenues for the quarter ended September 28, 2008. For the nine months ended September 27, 2009, research and product development expense decreased to $124,530 or 4.6% of net revenues from $137,195 or 4.9% of net revenues in the comparable period of 2008. The decreases are primarily due to an effort to reduce the Company’s overall SKU count and make research and development spending more efficient.


Advertising expense for the quarter ended September 27, 2009 decreased to $134,950, or 10.6% of net revenues compared to $151,226, or 11.6% of net revenues for the quarter ended September 28, 2008. For the nine months ended September 27, 2009, advertising expense was $278,936, or 10.4% of net revenues compared to $314,443, or 11.3% of net revenues for the comparable period of 2008. In years in which the Company expects significant sales of products related to major motion picture releases, such as in 2009, advertising expense as a percentage of revenue is generally lower, as such products do not require the same level of advertising that the Company spends on non-entertainment based products.


For the quarter ended September 27, 2009, the Company's selling, distribution and administration expenses decreased to $198,986 or 15.6% of net revenues from $207,495 or 15.9% of net revenues for the quarter ended September 28, 2008. For the nine months ended September 27, 2009, the Company’s selling, distribution and administration expenses decreased to $542,429 or 20.1% of net revenues from $573,766 or 20.6% of net revenues in the nine months ended September 28, 2008. The decrease in selling, distribution and administration expenses for the quarter and nine months ended September 27, 2009 primarily reflects the impact of foreign exchange. Included in selling, distribution and administration expense for the nine-month period ended September 27, 2009 were approximately $7,200 in transaction costs related to the Company’s purchase of a 50% interest in the joint venture with Discovery. Selling, distribution and administration expenses for both the quarter and nine-month periods were also impacted by lower shipping and distribution costs. In addition, selling, distribution and administration expenses for the nine-month period ended September 28, 2008 were positively impacted by the recognition of a pension surplus in the United Kingdom of approximately $6,000.


NONOPERATING (INCOME) EXPENSE
-------------------------------------------------------

Interest expense for the third quarter of 2009 increased to $17,609 from $11,729 in the third quarter of 2008. For the nine months ended September 27, 2009 interest expense increased to $44,827 from $36,107 in 2008. The increase in interest expense in the quarter and nine-month period reflects higher outstanding borrowings as a result of the issuance of $425,000 of Notes in May 2009. The proceeds from the issuance of Notes in May 2009 were primarily used to purchase a 50% interest in the joint venture with Discovery. Interest expense in the nine month period of 2009 also includes approximately $4,000 in costs related to a short-term borrowing facility commitment the Company entered into in April 2009 in connection with the Company’s investment in the joint venture with Discovery. In addition, interest



HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


expense in the quarter and nine months also includes amounts related to the Company’s tax sharing agreement with Discovery.


Interest income for the quarter ended September 27, 2009 was $444 compared to $3,428 for the quarter ended September 28, 2008. Interest income for the nine months ended September 27, 2009 was $2,448 compared to $15,566 in 2008. The decrease in interest income for the quarter and nine months was primarily the result of lower returns on invested cash and lower average invested cash balances.


Other (income) expense, net, was $(4,315) for the third quarter of 2009, compared to $6,104 for the third quarter of 2008. Other (income) expense, net, for the nine months ended September 27, 2009 was $(680) compared to $9,671 in 2008. Other (income) expense, net in the quarter and nine months includes $(1,541) and $(2,555), respectively, representing the Company’s 50% share in the earnings of the joint venture with Discovery. The remainder of the change in other (income) expense, net in the quarter and nine months ended September 27, 2009 as compared to the quarter and nine months ended September 28, 2008 primarily reflects the impact of foreign exchange gains and losses.


INCOME TAXES
-----------------------

Income tax expense for the quarter and nine month periods in 2009 totaled 31.0% of pre-tax earnings compared to 31.4% and 31.8% in the comparable periods in 2008. Both the quarter and nine month period rates are impacted by certain discrete tax events, primarily the accrual of potential interest and penalties on uncertain tax positions. Absent these items, the quarter and nine month rates would have been 29.8% and 29.7%, respectively, in 2009 compared to 31.9% and 31.7%, respectively, in 2008. The decrease in the adjusted rate in 2009 compared to 2008 primarily reflects the decision to indefinitely reinvest all of the 2009 international earnings outside the U.S. The 2008 tax rate reflects the Company’s decision to provide for the repatriation of a portion of 2008 international earnings to the U.S.


The nine months ended September 27, 2009 adjusted income tax rate of 29.7% compares to an adjusted 2008 full year income tax rate of 32.8%. The adjusted 2008 full year income tax rate excludes certain discrete events, including a benefit from the repatriation of certain foreign earnings, as well as the settlement of various tax examinations in multiple jurisdictions. The decrease in the 2009 adjusted nine month income tax rate to 29.7% compared with the adjusted full year 2008 income tax rate of 32.8% is primarily due to the decision to indefinitely reinvest all of the 2009 international earnings outside the U.S. The 2008 tax rate reflects the Company’s decision to provide for the repatriation of a portion of 2008 international earnings to the U.S.


OTHER INFORMATION

---------------------------------

Historically, the Company's revenue pattern has shown the second half of the year to be more significant to its overall business than the first half. Although the Company expects that this concentration will continue, particularly as more of its business shifts to larger customers with order patterns concentrated in the second half of the year, this concentration may be less in years when the Company has products related to one or more major motion picture releases that occur in the first half of the year. In 2009 the Company has products related to the mid-year



HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


major motion picture releases of TRANSFORMERS: REVENGE OF THE FALLEN, GI JOE: THE RISE OF COBRA and X-MEN ORIGINS: WOLVERINE. In 2008 the Company had products related to the mid-year major motion picture releases of IRONMAN, THE INCREDIBLE HULK and INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL. The concentration of sales in the second half of the year increases the risk of (a) underproduction of popular items, (b) overproduction of less popular items, and (c) failure to achieve compressed shipping schedules.


The toy and game business is characterized by customer order patterns which vary from year to year largely because of differences each year in the degree of consumer acceptance of product lines, product availability, marketing strategies and inventory policies of retailers, the dates of theatrical releases of major motion pictures for which we have product licenses, and changes in overall economic conditions. As a result, comparisons of our unshipped orders on any date with those at the same date in a prior year are not necessarily indicative of our expected sales for that year. Moreover, quick response inventory management practices result in fewer orders being placed significantly in advance of shipment and more orders being placed for immediate delivery. Unshipped orders at September 27, 2009 and September 28, 2008 were approximately $465,100 and $649,380, respectively. It is a general industry practice that orders are subject to amendment or cancellation by customers prior to shipment. The backlog of unshipped orders at any date in a given year can also be affected by programs that we may employ to incent customers to place orders and accept shipments early in the year. These programs follow general industry practices.


In December 2008 the Financial Accounting Standards Board (“FASB”) revised accounting guidance related to an employer’s disclosures about plan assets of a defined benefit pension or other postretirement plan. The disclosures required by these revisions will be applicable for the Company’s year-end 2009 financial statements.


In June 2009 the FASB revised accounting standards related to the transfer of financial assets. These revisions seek to improve the relevance, representational faithfulness, and comparability of the information that a reporting entity provides in its financial statements about a transfer of financial assets; the effects of a transfer on its financial position, financial performance, and cash flows; and a transferor’s continuing involvement, if any, in transferred financial assets. These revisions also eliminate the concept of a qualifying special-purpose entity, and require such entities to be evaluated for consolidation in accordance with the applicable consolidation guidance. The requirements of these revised accounting standards are effective for fiscal years and interim periods beginning after November 15, 2009. The Company does not expect the adoption of these revised standards to have an impact on its consolidated balance sheet or results of operations.


In June 2009 the FASB amended accounting standards related to the consolidation of variable interest entities. These amendments require an enterprise to perform an analysis to determine whether the enterprise’s variable interest or interests give it a controlling financial interest in a variable interest entity. The analysis identifies the primary beneficiary of a variable interest entity as the enterprise that has both (i) the power to direct the activities of a variable interest entity that most significantly impact the entity’s economic performance and (ii) the obligation to absorb losses of the entity that could potentially be significant to the variable interest entity or the right to receive benefits from the entity that could potentially be significant to the variable interest



HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


entity. The amended standards also require ongoing reassessments of whether an enterprise is the primary beneficiary of a variable interest entity. At September 27, 2009, the Company has an ownership interest in one variable interest entity, the joint venture with Discovery Communications. See the relevant discussion in Note 4 to the accompanying consolidated financial statements. Other than as discussed in Note 4, the Company does not expect the adoption of the amended standards to have a further impact on its consolidated balance sheet or results of operations.


LIQUIDITY AND CAPITAL RESOURCES
--------------------------------------------------------
The Company has historically generated a significant amount of cash from operations. In 2008 the Company funded its operations and liquidity needs primarily through cash flows from operations, and, when needed, using borrowings under its available lines of credit and proceeds from its accounts receivable securitization program. During the first nine months of 2009, the Company has continued to fund its working capital needs primarily through cash flows from operations and, when needed, using borrowings under its available lines of credit and proceeds from its accounts receivable securitization program. The Company believes that the funds available to it, including cash expected to be generated from operations and funds available through its available lines of credit and accounts receivable securitization program are adequate to meet its working capital needs for the remainder of 2009 as well as fiscal 2010. However, unexpected events or circumstances such as material operating losses or increased capital or other expenditures may reduce or eliminate the availability of external financial resources. In addition, significant disruptions to credit markets may also reduce or eliminate the availability of external financial resources. Although we believe the risk of nonperformance by the counterparties to our financial facilities is not significant, in times of severe economic downturn in the credit markets it is possible that one or more sources of external financing may be unable or unwilling to provide funding to us.


 In May 2009 the Company issued $425,000 of Notes that are due in 2014 (the "Notes"). The Notes bear interest at a rate of 6.125%, which may be adjusted upward in the event that the Company's credit rating from Moody's Investor Services, Inc., Standard & Poor's Ratings Services or Fitch Ratings is reduced to Ba1, BB+, or BB+, respectively, or below. On the date the Notes were issued, the Company’s ratings from Moody’s Investor Services, Inc., Standard & Poor’s Ratings Services and Fitch Ratings were Baa2, BBB and BBB+, respectively. The interest rate adjustment is dependent on the degree of decrease of the Company’s ratings and could range from 0.25% to a maximum of 2.00%. The Company may redeem the Notes at its option at the greater of the principal amount of the Notes or the present value of the remaining scheduled payments discounted using the effective interest rate on applicable U.S. Treasury bills at the time of repurchase. The proceeds from the issuance of the Notes were primarily used to purchase a 50% interest in the joint venture with Discovery for $300,000.


Because of the seasonality in the Company's cash flow, management believes that on an interim basis, rather than discussing only its cash flows, a better understanding of its liquidity and capital resources can be obtained through a discussion of the various balance sheet categories as well. Also, as several of the major categories, including cash and cash equivalents, accounts receivable, inventories and short-term borrowings, fluctuate significantly from quarter to quarter, again due to the seasonality of its business, management believes that



HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


a comparison to the comparable period in the prior year is generally more meaningful than a comparison to the prior quarter or prior year-end.


Net cash utilized by operating activities in the first nine months of 2009 was $210,531 compared to net cash provided of $24,274 in the first nine months of 2008. Net cash utilized in 2009 as compared to net cash provided in 2008 primarily reflects an increase in accounts receivable as a result of the Company’s decision not to utilize its securitization program at September 27, 2009. At September 28, 2008, approximately $172,600 was utilized under the program. In addition, net cash utilized in 2009 compared to net cash provided in 2008 reflects increased royalty payments, including a $50,000 guaranteed royalty payment to Marvel in the first quarter of 2009 related to the extension of the current agreement from the end of 2011 through the end of 2017 and a $25,000 guaranteed royalty payment to the Discovery joint venture in the third quarter of 2009.


Accounts receivable increased to $1,116,033 at September 27, 2009 from $946,929 at September 28, 2008. The accounts receivable balance at September 27, 2009 includes a decrease of approximately $23,400 as a result of a stronger U.S. dollar at September 27, 2009 as compared to September 28, 2008. The increase in accounts receivable primarily reflects the utilization of the Company’s securitization program at September 28, 2008 of approximately $172,600. At September 27, 2009, based on the Company’s cash position and liquidity needs, there was no utilization of the securitization program. Days sales outstanding were 79 days at September 27, 2009 compared to 65 days at September 28, 2008. Absent the impact of securitization, days sales outstanding at September 28, 2008 would have been 77 days.


Inventories decreased to $399,917 at September 27, 2009 from $461,601 at September 28, 2008. The inventory balance at September 27, 2009 includes a decrease of approximately $11,600 as a result of a stronger U.S. dollar at September 27, 2009 as compared to September 28, 2008. Absent the impact of foreign exchange, the remaining decrease reflects the Company’s ongoing efforts to maintain lower levels of inventory as compared to prior year.


Prepaid expenses and other current assets increased to $178,597 at September 27, 2009 compared to $177,576 at September 28, 2008. The increase was primarily due to purchases of short-term investments of $16,000 in 2009. These purchases are reflected as an investing activity in the accompanying consolidated statement of cash flows. This increase was partially offset by a decrease in the current portion of the Marvel royalty advance. Generally when the Company enters into a licensing agreement for entertainment-based properties, an advance royalty payment is required at the inception of the agreement. This prepayment is then recognized in the consolidated statement of operations as royalty expense when the related sales are made. Each reporting period, the Company reflects as current prepaid expense the amount of royalties it expects to recognize in the statement of operations in the upcoming twelve months.


Accounts payable and accrued expenses decreased to $854,053 at September 27, 2009 from $872,757 at September 28, 2008. The accounts payable and accrued expenses balance includes a decrease of approximately $23,700 as a result of a stronger U.S. dollar at September 27, 2009 as compared to September 28, 2008. Absent the impact of foreign exchange, accounts payable and accrued expenses increased approximately $5,000. Increased accrued royalties, primarily resulting from increased sales of TRANSFORMERS and G.I. JOE products



HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


and the utilization of the remainder of the Lucas prepaid royalty advance in the third quarter of 2008 were largely offset by a decrease in accounts payable related to lower overall expenditures in 2009 compared to 2008.


Collectively, property, plant and equipment and other assets at September 27, 2009 increased $405,288 from September 28, 2008. The overall increase is primarily due to the Company’s investment in a 50% interest in the joint venture with Discovery in the second quarter of 2009. The components of this investment at September 27, 2009 include a cash payment of $300,000, the present value of future payments based on the value of certain tax benefits expected to be received by the Company of approximately $67,900 and the Company’s share of the net earnings of the joint venture from the closing through the end of the third quarter of 2009. In addition, the increase reflects an increase in long-term prepaid royalty advances as a result of a $50,000 guaranteed royalty payment to Marvel in the first quarter of 2009 and a $25,000 guaranteed royalty payment to the Discovery joint venture in the third quarter of 2009. These increases were partially offset by a decrease in long-term pension plan assets. In 2008, the Company’s U.S. pension plans’ assets exceeded the estimated pension obligation and, as such, an asset was recognized on the consolidated balance sheet at September 28, 2008. In 2009, as a result of the decrease in the market value of the plans’ assets due to the overall market decline, the estimated pension obligation exceeds the value of the plans’ assets and accordingly a liability has been recognized in the consolidated balance sheet at September 27, 2009. The increases in intangible assets in the first nine months of 2009, including $45,000 related to the extension of the term of the license agreement related to the STAR WARS brand, and approximately $26,500 related to the acquisition of certain other intellectual properties, were more than offset by amortization expense over the twelve months ended September 27, 2009.


Net cash utilized by investing activities was $463,985 in the first nine months of 2009 compared to $242,172 in the first nine months of 2008. The 2009 utilization includes the Company’s $300,000 payment to Discovery for its 50% interest in the joint venture, a payment of $45,000 to Lucas to extend the term of the license agreement related to the STAR WARS brand and approximately $26,500 used to acquire certain other intellectual properties. The 2008 cash utilization includes the Company’s purchase of intellectual property rights related to the Trivial Pursuit brand for a total cost of $80,800 in the second quarter of fiscal 2008 as well as $65,153 in cash, net of cash acquired, used to acquire Cranium, Inc. in January 2008. Additions to property, plant and equipment were $73,711 in 2009 compared to $84,907 in 2008.


Net cash provided by financing activities was $340,384 in the first nine months of 2009 compared to net cash utilized of $199,233 in the first nine months of 2008. The 2009 cash provided reflects net proceeds of $421,309 from the issuance of long-term notes in May 2009. The 2008 cash utilization includes the repayment of $135,092 of long-term notes in July 2008.   Proceeds from short-term borrowings decreased to $24,072 in 2009 from $222,925 in 2008 reflecting higher short-term borrowings in 2008 to fund repurchases of the Company’s common stock and the acquisition of Cranium. Proceeds from stock option transactions decreased to $4,517 in the first nine months of 2009 compared to $120,332 in the first nine months of 2008 reflecting lower stock option exercises attributed to the overall lower Company stock price during the first nine months of 2009 compared to the first nine months of 2008. Dividends paid increased to $83,804 in 2009 from $79,216 in 2008. Cash payments related to purchases of the Company's common stock decreased to $27,097 in 2009 from $352,867 in 2008. In February



HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


2008 the Company’s Board of Directors authorized the repurchase of an additional $500,000 of the Company’s common stock after three previous authorizations dated May 2005, July 2006 and August 2007 with a cumulative authorized repurchase amount of $1,200,000 were fully utilized. At September 27, 2009, the Company had $222,180 remaining available under the February 2008 authorization.


The Company has a revolving credit agreement (the “Agreement”), which provides it with a $300,000 committed borrowing facility. The Company has the ability to request increases in the committed facility in additional increments of at least $50,000, subject to lender agreement, up to a total committed facility of $500,000. The agreement contains certain financial covenants setting forth leverage and coverage requirements, and certain other limitations typical of an investment grade facility, including with respect to liens, mergers and incurrence of indebtedness. The Company was in compliance with all covenants as of and for the quarter ended September 27, 2009. The Company had $20,000 outstanding under its committed revolving credit facility at September 27, 2009. In addition, the Company had letters of credit outstanding under this facility of approximately $1,400 at September 27, 2009.  Amounts available and unused under the committed line at September 27, 2009 were approximately $278,600. The Company also has other uncommitted lines from various banks, of which approximately $39,500 was utilized at September 27, 2009. Of the amount utilized under the uncommitted lines, approximately $13,000 and $26,500 represent outstanding borrowings and letters of credit, respectively.


The Company is party to an accounts receivable securitization program whereby the Company sells, on an ongoing basis, substantially all of its U.S. trade accounts receivable to a bankruptcy remote special purpose entity, Hasbro Receivables Funding, LLC ("HRF"). HRF is consolidated with the Company for financial reporting purposes. The securitization program then allows HRF to sell, on a revolving basis, an undivided interest of up to $250,000 in the eligible receivables it holds to certain bank conduits.  During the period from the first day of the October fiscal month through the last day of the following January fiscal month, this limit is increased to $300,000. The program provides the Company with an additional source of working capital. Based on the amount of eligible accounts receivable as of September 27, 2009, the Company had availability under this program to sell approximately $191,700, of which no amounts were utilized.


The Company has principal amounts of long-term debt at September 27, 2009 of $1,134,723 due at varying times from 2014 through 2028. The Company also had letters of credit and other similar instruments of approximately $123,785 and purchase commitments of $253,891 outstanding at September 27, 2009. Letters of credit and similar instruments include $95,870 related to the defense of tax assessments in Mexico. These assessments relate to transfer pricing that the Company is defending and expects to be successful in sustaining its position.


In February 2009, the Company entered into an agreement with Marvel that resulted in the extension of the current license agreement from the end of 2011 through the end of 2017. The extended agreement includes an additional $100,000 in minimum guaranteed royalties, with the potential for up to an additional $140,000 in guaranteed royalties contingent upon the release by Marvel of certain MARVEL character-based theatrical releases that meet certain defined criteria. In connection with the Company’s agreement to form a joint venture with Discovery, the Company is obligated to make future payments to Discovery under a tax sharing agreement. The Company estimates these payments may range from $3,700 to $6,800 per year during the



HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


period 2010 to 2013, and approximately $116,500 in aggregate for all years occurring thereafter. These payments are contingent upon the Company having sufficient taxable income to realize the expected tax deductions of certain amounts related to the joint venture. Other contractual obligations and commercial commitments, as detailed in the Company’s annual report on Form 10-K for the year ended December 28, 2008, did not materially change outside of payments made in the normal course of business and as otherwise set forth in this report, including the issuance of $425,000 of long-term notes in May 2009 and the minimum royalty guarantee included in the agreement with the Discovery joint venture.


The table of contractual obligations and commercial commitments, as detailed in the Company’s annual report on Form 10-K for the year ended December 28, 2008, does not include certain tax liabilities recorded related to uncertain tax positions because the Company does not know the ultimate resolution of these liabilities and as such, does not know the ultimate timing of payments related to these liabilities. These liabilities were $104,271 and $76,364 at September 27, 2009 and September 28, 2008, respectively, and are included as a component of other liabilities in the accompanying consolidated balance sheets.


In April 2009, the Company announced the entry into an agreement to form a joint venture with Discovery to create a television network in the United States dedicated to high-quality children’s and family entertainment and educational programming.  The transaction closed in May 2009. Upon closing of the transaction, the Company purchased a 50% interest in the joint venture, which owns the DISCOVERY KIDS network in the United States. The Company purchased the 50% interest in the joint venture from Discovery for an upfront payment of $300,000 and certain future payments based on the value of certain tax benefits received by the Company.  The Company has entered into a license agreement with the joint venture which requires the payment of royalties by the Company to the joint venture based on a percentage of revenue derived from products related to television shows broadcast by the venture.  The license agreement includes a minimum royalty guarantee of $125,000, payable in 5 annual installments of $25,000 per year, commencing in 2009, which can be earned out over a 10-year period. The first installment of $25,000 was paid to the joint venture in the third quarter of 2009. The Company and the joint venture are also parties to an agreement under which the Company will provide the joint venture with an exclusive first look in the U.S. to license certain types of programming developed by the Company based on its intellectual property.   


In May 2009, the Company amended its license agreement with Lucas Licensing, Ltd. (“Lucas”) related to the STAR WARS brand.  The amendment included the extension of the term of the license for an additional two years, from the end of 2018 to the end of 2020. The fair value of the extension of the license rights, totaling $45,000, was paid to Lucas and recorded as an intangible asset during the second quarter of 2009, and will be amortized over the term of the extension. The amendment also provided for a $30,000 payment related to the settlement of certain royalty audit issues, primarily related to contractual interpretations associated with the computation of royalties dating back to 1999, and the clarification of certain terms and interpretations of the agreement on a prospective basis through the end of the term, including the scope of licensed rights to future developed properties by Lucas. This amount was paid during the second quarter of 2009.



HASBRO, INC. AND SUBSIDIARIES

Management's Discussion and Analysis of Financial

Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


At September 27, 2009, the Company has outstanding $249,828 in principal amount of senior convertible debentures due 2021. The senior convertible debentures bear interest at 2.75%, which could be subject to an upward adjustment in the rate, not to exceed 11%, should the price of the Company's common stock trade at or below $9.72 per share for 20 of 30 trading days preceding the fifth day prior to an interest payment date. This contingent interest feature represents a derivative instrument that is recorded on the balance sheet at its fair value, with changes in fair value recognized in the statement of operations. If the closing price of the Company's common stock exceeds $23.76 for at least 20 trading days within the 30 consecutive trading day period ending on the last trading day of the calendar quarter, or upon other specified events, the debentures will be convertible at an initial conversion price of $21.60 in the next calendar quarter. At December 31, 2008, March 31, 2009, and June 30, 2009 this conversion feature was met and the debentures were convertible during the first nine months of 2009. There were no debentures converted during the first nine months of 2009. At September 30, 2009, this contingent feature was met again and the debentures will be convertible through December 31, 2009, at which time the requirements of the conversion feature will be reevaluated. In addition, if the closing price of the Company's common stock exceeds $27.00 for at least 20 trading days in any 30 day period, the Company has the right to call the debentures by giving notice to the holders of the debentures. During a prescribed notice period, the holders of the debentures have the right to convert their debentures in accordance with the conversion terms described above. At certain times during the first nine months of 2009, based on the Company’s common stock price, the Company had the right to call the debentures under this provision. As of September 27, 2009, the Company had the right to call the debentures. The Company believes a call would result in conversion by the holders of the debentures and issuance of the shares, thereby increasing the number of shares outstanding. Thus far, based on the Company’s targeted capital structure and the low cost of the debentures, when the debentures have been callable the Company has believed that it was more economically beneficial for it to not exercise its right to call the debentures. Currently, this economic benefit includes a lower cash cost of paying interest on the debentures than the Company would pay in dividends on the incremental number of shares that would be outstanding. The Company will continue to assess, at times when it is available, the desirability of exercising the call option in the future based on the then existing economic circumstances and the Company’s business objectives.  


The holders of these debentures may also put the notes back to Hasbro in December 2011 and December 2016 at the original principal amount. At that time, the purchase price may be paid in cash, shares of common stock or a combination of the two, at the Company's discretion. While the Company's current intent is to settle in cash any puts exercised, there can be no guarantee that the Company will have the funds necessary to settle this obligation in cash.  


The Company believes that cash from operations, including the securitization facility, and, if necessary, its committed line of credit and other borrowing facilities, will allow the Company to meet these and other obligations listed.



HASBRO, INC. AND SUBSIDIARIES
Management's Discussion and Analysis of Financial
Condition and Results of Operations (continued)

(Thousands of Dollars and Shares Except Per Share Data)


CRITICAL ACCOUNTING POLICIES AND SIGNIFICANT ESTIMATES

-------------------------------------------------------------------------------------------------

The Company prepares its consolidated financial statements in accordance with accounting principles generally accepted in the United States of America.  As such, management is required to make certain estimates, judgments and assumptions that it believes are reasonable based on the information available.  These estimates and assumptions affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses for the periods presented.  The significant accounting policies which management believes are the most critical to aid in fully understanding and evaluating the Company's reported financial results include sales allowances, recoverability of goodwill and intangible assets, recoverability of royalty advances and commitments, pension costs and obligations, stock-based compensation and income taxes. These critical accounting policies are the same as those detailed in the Annual Report on Form 10-K for the year ended December 28, 2008.


FINANCIAL RISK MANAGEMENT

--------------------------------------------------

The Company is exposed to market risks attributable to fluctuations in foreign currency exchange rates, primarily as the result of sourcing products priced in U.S. dollars, Hong Kong dollars and Euros while marketing those products in more than twenty currencies. Results of operations may be affected primarily by changes in the value of the U.S. dollar, Hong Kong dollar, Euro, British pound, Canadian dollar and Mexican peso and, to a lesser extent, currencies in Latin American and Asia Pacific countries.


To manage this exposure, the Company has hedged a portion of its forecasted foreign currency transactions for fiscal years 2009 through 2011 using foreign exchange forward contracts. The Company is also exposed to foreign currency risk with respect to its net cash and cash equivalents or short-term borrowing positions in currencies other than the U.S. dollar. The Company believes, however, that the on-going risk on the net exposure should not be material to its financial condition. In addition, the Company's revenues and costs have been, and will likely continue to be, affected by changes in foreign currency rates. A significant change in foreign exchange rates can materially impact the Company’s revenues and earnings due to translation of foreign revenues and costs. The Company does not hedge against translation impacts of foreign exchange. From time to time, affiliates of the Company may make or receive intercompany loans in currencies other than their functional currency. The Company manages this exposure at the time the loan is made by using foreign exchange contracts.  Other than as set forth above, the Company does not hedge foreign currency exposures.


The Company reflects all derivatives at their fair value as an asset or liability on the balance sheet. The Company does not speculate in foreign currency exchange contracts. At September 27, 2009, these contracts had unrealized gains of $19,778, of which $7,927 are recorded in prepaid expenses and other current assets and $11,851 are recorded in other assets. Included in accumulated other comprehensive income at September 27, 2009 are deferred gains, net of tax, of $16,240.




Item 3. Quantitative and Qualitative Disclosures about Market Risk.


The information required by this item is included in Part I Item 2. "Management's Discussion and Analysis of Financial Condition and Results of Operations" and is incorporated herein by reference.


Item 4. Controls and Procedures.

The Company maintains disclosure controls and procedures, as defined in Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934 (the "Exchange Act"), that are designed to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's rules and forms and that such information is accumulated and communicated to the Company's management, including its Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure. The Company carried out an evaluation, under the supervision and with the participation of the Company's management, including the Company's Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of the Company's disclosure controls and procedures as of September 27, 2009. Based on the evaluation of these disclosure controls and procedures, the Chief Executive Officer and Chief Financial Officer concluded that the Company's disclosure controls and procedures were effective.


There were no changes in the Company's internal control over financial reporting, as defined in Rule 13a-15(f) promulgated under the Exchange Act, during the quarter ended September 27, 2009, that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting.




PART II.  OTHER INFORMATION


Item 1.   Legal Proceedings.


The Company has outstanding tax assessments from the Mexican tax authorities relating to the years 2000, 2001, 2002 and 2003. These tax assessments are based on transfer pricing issues between the Company’s subsidiaries with respect to the Company’s operations in Mexico. The Company has filed suit in the Federal Tribunal of Fiscal and Administrative Justice in Mexico challenging these assessments. The Company expects to be successful in sustaining its positions for all of these years. However, in order to challenge these outstanding tax assessments, as is usual and customary in Mexico in these matters, the Company was required to either make a deposit or post a bond in the full amount of the assessments. The Company elected to post bonds and accordingly, as of September 27, 2009, bonds totaling approximately $95.9 million (at September 27, 2009 exchange rates) have been posted related to the 2000, 2001, 2002 and 2003 assessments. These bonds guarantee the full amounts of the outstanding tax assessments in the event the Company is not successful in its challenge to them.


 

We are currently party to certain other legal proceedings, none of which we believe to be material to our business or financial condition.


Item 1A.  Risk Factors.

This Quarterly Report on Form 10-Q contains “forward-looking statements,” within the meaning of the Private Securities Litigation Reform Act of 1995, concerning management's expectations, goals, objectives, and similar matters. These statements may be identified by the use of forward-looking words or phrases such as "anticipate," "believe," "could," "expect," "intend," "look forward," "may," "planned," "potential," "should," "will," and "would" or any variations of words with similar meanings. These forward-looking statements are inherently subject to known and unknown risks and uncertainties.


The Company's actual results or experience may differ materially from those expected or anticipated in the forward-looking statements. The Company has included, under Item 1A. of its Annual Report on Form 10-K, for the year ended December 28, 2008 (the "Annual Report"), a discussion of factors which may impact these forward-looking statements. In furtherance, and not in limitation, of the more detailed discussion set forth in the Annual Report, specific factors that might cause such a difference include, but are not limited to:


·

the Company's ability to manufacture, source and ship new and continuing products in a timely and cost-effective basis and customers' and consumers' acceptance and purchase of those products in quantities and at prices that will be sufficient to profitably recover development, manufacturing, marketing, royalty and other costs;

·

recessions or other economic downturns which can negatively impact the retail and credit markets, and the financial health of the Company’s retail customers and consumers, and which can result in lower employment levels, less consumer disposable income, lower consumer confidence and, as a consequence, lower consumer spending, including lower spending on purchases of the Company’s products;

·

other economic and public health conditions in the various markets in which the Company and its customers and suppliers operate throughout the world, which impact the Company's ability and cost to manufacture and deliver products, such as higher fuel and other commodity prices, higher labor costs, higher transportation costs, outbreaks of SARs, bird flu or other diseases which affect public health and the movement of people and goods, and other factors, including government regulations,  which can create potential manufacturing and transportation delays or impact costs;

·

currency fluctuations, including movements in foreign exchange rates, which can lower the Company’s net revenues and earnings, and significantly impact the Company’s costs;

·

the concentration of the Company's customers;

·

the Company's ability to generate sales during the fourth quarter, particularly during the relatively brief holiday shopping season, which is the period in which the Company derives a substantial portion of its revenues;

·

the inventory policies of the Company's retail customers, including the concentration of the Company's revenues in the second half and fourth quarter of the year, together with the increased reliance by retailers on quick response inventory management techniques, which increases the risk of underproduction of popular items, overproduction of less popular items and failure to achieve compressed shipping schedules;

·

work stoppages, slowdowns or strikes, which may impact the Company's ability to manufacture or deliver product in a timely and cost-effective manner;

·

concentration of manufacturing of many of the Company's products in the People's Republic of China and the associated impact to the Company of health conditions and other factors affecting social and economic activity in China, affecting the movement of people and products into and out of China, impacting the cost of producing products in China and the cost of exporting them to the Company’s other markets or affecting the exchange rates for the Chinese Renminbi, including, without limitation, the impact of tariffs or other trade restrictions being imposed upon goods manufactured in China;

·

greater than expected costs, or unexpected delays or difficulties, associated with the Company’s investment in its joint venture with Discovery Communications, LLC, the rebranding of the joint venture network and the creation of new programming content to appear on the network, including greater than expected costs, or unexpected delays or difficulties, related to the creation of Hasbro Studios LLC and Hasbro Studios’ efforts to develop programming, including programming to appear on the joint venture network;

·

consumer interest in and acceptance of the joint venture network, the programming appearing on the network, products related to the network’s programming, and other factors impacting the financial performance of the joint venture;

·

consumer interest in and acceptance of programming and entertainment created by Hasbro Studios, as well as products related to Hasbro Studios’ programming and entertainment;

·

the costs of complying with product safety and consumer protection requirements worldwide, including the risk that greater regulation in the future may increase such costs, may require changes in the Company’s products and/or may impact the Company’s ability to sell some products in particular markets in the absence of making changes to such products;

·

the risk that one of the Company’s third-party manufacturers will not comply with applicable labor, consumer protection, product safety or other laws or regulations, or with aspects of the Company’s Global Business Ethics Principles, and that such noncompliance will not be promptly detected, either of which could cause damage to the Company’s reputation, harm sales of its products and potentially create liability for the Company;

·

an adverse change in purchasing policies or the bankruptcy or other lack of success of one or more of the Company's significant retailers comprising its relatively concentrated retail customer base, which could negatively impact the Company's revenues or bad debt exposure;

·

the risk that the market appeal of the Company's licensed products will be less than expected or that sales revenue generated by these products will be insufficient to cover the minimum guaranteed royalties;

·

the risk that the Company may face product recalls or product liability suits relating to products it manufactures or distributes; which may have significant direct costs to the Company and which may also harm the reputation of the Company and its products, potentially harming future product sales;

·

the impact of competition on revenues, margins and other aspects of the Company's business, including the ability to secure, maintain and renew popular licenses and the ability to attract and retain employees in a competitive environment;

·

the risk that anticipated benefits of acquisitions may not occur or be delayed or reduced in their realization;

·

the Company's ability to obtain and enforce intellectual property rights both in the United States and other worldwide territories;

·

the risk that any litigation or arbitration disputes or regulatory investigations could entail significant expense and result in significant fines or other harm to the Company's business;

·

the Company's ability to maintain or obtain external financing on terms acceptable to it in order to meet working capital needs;

·

the risk that one or more of the counterparties to the Company’s financing arrangements may experience financial difficulties or otherwise be unable or unwilling to allow the Company to access financing under such arrangements;

·

the Company's ability to generate sufficient available cash flow to service its outstanding debt;

·

restrictions that the Company is subject to under its credit agreement;

·

unforeseen circumstances, such as severe softness in or collapse of the retail environment that may result in a significant decline in revenues and operating results of the Company, thereby causing the Company to be in non-compliance with its debt covenants and the Company being unable to utilize borrowings under its revolving credit facility, a circumstance likely to occur when operating shortfalls would result in the Company being in the greatest need of such supplementary borrowings;

·

market conditions, third party actions or approvals, the impact of competition and other factors that could delay or increase the cost of implementation of the Company's programs, or alter the Company's actions and reduce actual results;

·

the risk that the Company may be subject to governmental sanctions for failure to comply with applicable regulations

·

the risk that the Company's reported goodwill may become impaired, requiring the Company to take a charge against its income;

·

 other risks and uncertainties as are or may be detailed from time to time in the Company's public announcements and filings with the SEC, such as filings on Forms 8-K, 10-Q and 10-K.


The Company undertakes no obligation to revise the forward-looking statements contained in this Quarterly Report on Form 10-Q to reflect events or circumstances occurring after the date of the filing of this report.





Item 2.   Unregistered Sales of Equity Securities and Use of Proceeds.

  

 

Repurchases Made in the Quarter (in whole dollars and number of shares)





Period


(a) Total Number of Shares (or Units) Purchased


(b) Average Price Paid per Share (or Unit)


(c) Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs

(d) Maximum Number (or Approximate Dollar Value) of Shares (or Units) that May Yet Be Purchased Under the Plans or Programs

July 2009
6/29/09 - 7/26/09


-


-


-


$252,364,317

August 2009
7/27/09 - 8/30/09


   378,500


$26.9749


   378,500


$242,154,305

September 2009
8/31/09 – 9/27/09


   705,000


$28.3321


   705,000


$222,180,185

Total

1,083,500

$27.8580

1,083,500

$222,180,185


In February 2008 the Company’s Board of Directors authorized the repurchase of up to $500 million in common stock. Purchases of the Company's common stock may be made from time to time, subject to market conditions. These shares may be repurchased in the open market or through privately negotiated transactions. The Company has no obligation to repurchase shares under the authorization, and the timing, actual number, and value of the shares that are repurchased will depend on a number of factors, including the price of the Company's stock. The Company may suspend or discontinue the program at any time and there is no expiration date.


Item 3.   Defaults Upon Senior Securities.


None.


Item 4.   Submission of Matters to a Vote of Security Holders.


None.


Item 5.   Other Information.


None.





 

Item 6.   Exhibits.

 
 

3.1

Restated Articles of Incorporation of the Company. (Incorporated by reference to Exhibit 3.1 to the Company's Quarterly Report on Form 10-Q for the period ended July 2, 2000, File No. 1-6682.)

   
 

3.2

Amendment to Articles of Incorporation, dated June 28, 2000. (Incorporated by reference to Exhibit 3.4 to the Company's Quarterly Report on Form 10-Q for the period ended July 2, 2000, File No. 1-6682.)

   
 

3.3

Amendment to Articles of Incorporation, dated May 19, 2003.  (Incorporated by reference to Exhibit 3.3 to the Company's Quarterly Report on Form 10-Q for the period ended June 29, 2003, File No. 1-6682.)

   
 

3.4

Amended and Restated Bylaws of the Company, as amended. (Incorporated by reference to Exhibit 3(d) to the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2006, File No. 1-6682.)

   
 

3.5

Certificate of Designations of Series C Junior Participating Preference Stock of Hasbro, Inc. dated June 29, 1999. (Incorporated by reference to Exhibit 3.2 to the Company's Quarterly Report on Form 10-Q for the period ended July 2, 2000, File No. 1-6682.)

   
 

3.6

Certificate of Vote(s) authorizing a decrease of class or series of any class of shares. (Incorporated by reference to Exhibit 3.3 to the Company's Quarterly Report on Form 10-Q for the period ended July 2, 2000, File No 1-6682.)

   
 

4.1

Indenture, dated as of July 17, 1998, by and between the Company and Citibank, N.A. as Trustee. (Incorporated by reference to Exhibit 4.1 to the Company's Current Report on Form 8-K dated July 14, 1998, File No. 1-6682.)

   
 

4.2

Indenture, dated as of March 15, 2000, by and between the Company and the Bank of Nova Scotia Trust Company of New York. (Incorporated by reference to Exhibit 4(b) (i) to the Company's Annual Report on Form 10-K for the fiscal year ended December 26, 1999, File No. 1-6682.)

   
 

4.3

Indenture, dated as of November 30, 2001, by and between the Company and The Bank of Nova Scotia Trust Company of New York. (Incorporated by reference to Exhibit 4.1 to the Company's Registration Statement on Form S-3, File No. 333-83250, filed February 22, 2002.)

   
 

4.4

First Supplemental Indenture, dated as of September 17, 2007, between the Company and the Bank of Nova Scotia Trust Company of New York. (Incorporated by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K filed September 17, 2007, File No. 1-6682.)




Item 6.   Exhibits (continued)

 

4.5

Second Supplemental Indenture, dated as of May 13, 2009, between the Company and the Bank of Nova Scotia Trust Company of New York. (Incorporated by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K filed May 13, 2009, File No. 1-6682.)

   
 

4.6

Revolving Credit Agreement, dated as of June 23, 2006, by and among Hasbro, Inc., Hasbro SA, Bank of America, N.A. Citibank, N.A., Citizens Bank of Massachusetts, Commerzbank AG, New York and Grand Cayman Branches, BNP Paribas, Banc of America Securities LLC and the other banks party thereto. (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K dated June 23, 2006, File No. 1-6682.)

   
 

10.1

DHJV Company LLC Limited Liability Company Agreement, dated as of May 22, 2009, between the Company, Discovery Communications, LLC, DHJV Company LLC and Discovery Communications, Inc. (Portions of this agreement have been omitted pursuant to a request for confidential treatment under Rule 24b-2 of the Securities Exchange Act of 1934, as amended.)

   
 

12

Computation of Ratio of Earnings to Fixed Charges

  

Quarter Ended September 27, 2009.

   
 

31.1

Certification of the Chief Executive Officer Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934.

   
 

31.2

Certification of the Chief Financial Officer Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934.

   
 

32.1

Certification of the Chief Executive Officer Pursuant to Rule 13a-14(b) under the Securities Exchange Act of 1934.

   
 

32.2

Certification of the Chief Financial Officer Pursuant to Rule 13a-14(b) under the Securities Exchange Act of 1934.






SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


 

 HASBRO, INC.
---------------------  
   (Registrant)

 
 
 

Date:  October 30, 2009

By:  /s/ Deborah Thomas

 

------------------------------------------

 

Deborah Thomas

  
 

Senior Vice President and

 

 Chief Financial Officer

 

(Duly Authorized Officer and

 

 Principal Financial Officer)






HASBRO, INC. AND SUBSIDIARIES

Quarterly Report on Form 10-Q

For the Period Ended September 27, 2009


Exhibit Index


Exhibit

 

No.

Exhibits

-------

-----------

  

3.1

Restated Articles of Incorporation of the Company. (Incorporated by reference to Exhibit 3.1 to the Company’s Quarterly Report on Form 10-Q for the period ended July 2, 2000, File No. 1-6682.)

   

3.2

Amendment to Articles of Incorporation, dated June 28, 2000. (Incorporated by reference to Exhibit 3.4 to the Company’s Quarterly Report on Form 10-Q for the period ended July 2, 2000, File No. 1-6682.)

   

3.3

Amendment to Articles of Incorporation, dated May 19, 2003.  (Incorporated by reference to Exhibit 3.3 to the Company’s Quarterly Report on Form 10-Q for the period ended June 29, 2003, File No. 1-6682.)

   

3.4

Amended and Restated Bylaws of the Company, as amended. (Incorporated by reference to Exhibit 3(d) to the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2006, File No. 1-6682.)

   

3.5

Certificate of Designations of Series C Junior Participating Preference Stock of Hasbro, Inc. dated June 29, 1999. (Incorporated by reference to Exhibit 3.2 to the Company’s Quarterly Report on Form 10-Q for the period ended July 2, 2000, File No. 1-6682.)

   

3.6

Certificate of Vote(s) authorizing a decrease of class or series of any class of shares. (Incorporated by reference to Exhibit 3.3 to the Company’s Quarterly Report on Form 10-Q for the period ended July 2, 2000, File No 1-6682.)

   

10.1

DHJV Company LLC Limited Liability Company Agreement, dated as of May 22, 2009, between the Company, Discovery Communications, LLC, DHJV Company LLC and Discovery Communications, Inc. (Portions of this agreement have been omitted pursuant to a request for confidential treatment under Rule 24b-2 of the Securities Exchange Act of 1934, as amended.)

  

4.1

Indenture, dated as of July 17, 1998, by and between the Company and Citibank, N.A. as Trustee. (Incorporated by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K dated July 14, 1998, File No. 1-6682.)

   

4.2

Indenture, dated as of March 15, 2000, by and between the Company and the Bank of Nova Scotia Trust Company of New York. (Incorporated by reference to Exhibit 4(b) (i) to the Company’s Annual Report on Form 10-K for the year ended December 26, 1999, File No. 1-6682.)

   

4.3

Indenture, dated as of November 30, 2001, by and between the Company and The Bank of Nova Scotia Trust Company of New York. (Incorporated by reference to Exhibit 4.1 to the Company’s Registration Statement on Form S-3, File No. 333-83250, filed February 22, 2002.)

   

4.4

First Supplemental Indenture, dated as of September 17, 2007, between the Company and the Bank of Nova Scotia Trust Company of New York. (Incorporated by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K filed September 17, 2007, File No. 1-6682.)

 

4.5

Second Supplemental Indenture, dated as of May 13, 2009, between the Company and the Bank of Nova Scotia Trust Company of New York. (Incorporated by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K filed May 13, 2009, File No. 1-6682.)

   

4.6

Revolving Credit Agreement, dated as of June 23, 2006, by and among Hasbro, Inc., Hasbro SA, Bank of America, N.A. Citibank, N.A., Citizens Bank of Massachusetts, Commerzbank AG, New York and Grand Cayman Branches, BNP Paribas, Banc of America Securities LLC and the other banks party thereto. (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K dated June 23, 2006, File No. 1-6682.)

 

12

Computation of Ratio of Earnings to Fixed Charges -

 

Quarter Ended September 27, 2009.

  

31.1

Certification of the Chief Executive Officer Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934.

  

31.2

Certification of the Chief Financial Officer Pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934.

  

32.1

Certification of the Chief Executive Officer Pursuant to Rule 13a-14(b) under the Securities Exchange Act of 1934.

  

32.2

Certification of the Chief Financial Officer Pursuant to Rule 13a-14(b) under the Securities Exchange Act of 1934.