Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
DUFFY JAMES B
   2. Issuer Name and Ticker or Trading Symbol
VERTRUE INC [VTRU] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
EVP and CFO
(Last)
(First)
(Middle)
VERTRUE INCORPORATED, 20 GLOVER AVENUE		 3. Date of Earliest Transaction (Month/Day/Year)
03/13/2006
(Street)

NORWALK, CT 06850		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 03/13/2006   M   14,279 A $ 4.167 40,254 D  
Common Stock 03/13/2006   S   5 D $ 43.75 40,249 D  
Common Stock 03/13/2006   S   773 D $ 43.78 39,476 D  
Common Stock 03/13/2006   S   185 D $ 43.82 39,291 D  
Common Stock 03/13/2006   S   7,518 D $ 43.9 31,773 D  
Common Stock 03/13/2006   S   2,660 D $ 43.95 29,113 D  
Common Stock 03/13/2006   S   90 D $ 43.96 29,023 D  
Common Stock 03/13/2006   S   2,205 D $ 43.97 26,818 D  
Common Stock 03/13/2006   S   843 D $ 44 25,975 D  
Common Stock 03/14/2006   M   9,578 A $ 4.167 35,553 D  
Common Stock 03/14/2006   S   8,524 D $ 43.5 27,029 D  
Common Stock 03/14/2006   S   47 D $ 43.52 26,982 D  
Common Stock 03/14/2006   S   93 D $ 43.53 26,889 D  
Common Stock 03/14/2006   S   141 D $ 43.54 26,748 D  
Common Stock 03/14/2006   S   94 D $ 43.55 26,654 D  
Common Stock 03/14/2006   S   585 D $ 43.6 26,069 D  
Common Stock 03/14/2006   S   94 D $ 43.66 25,975 D  
Common Stock 03/14/2006   M   10,000 A $ 4.167 35,975 D  
Common Stock               115.0873 (1) I 401(k) Plan

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (right to buy) $ 4.167 03/13/2006   M     14,279   (2) 06/20/2006 Common Stock 14,279 $ 0 19,578 D  
Employee Stock Option (right to buy) $ 4.167 03/14/2006   M     9,578   (3) 06/20/2006 Common Stock 9,578 $ 0 10,000 D  
Employee Stock Option (rgiht to buy) $ 4.167 03/14/2006   M     10,000   (4) 06/20/2006 Common Stock 10,000 $ 0 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
DUFFY JAMES B
VERTRUE INCORPORATED
20 GLOVER AVENUE
NORWALK, CT 06850		       EVP and CFO  

Signatures

 Tami Pauley, Attorney-in-fact for James Duffy   03/15/2006
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Mr. Duffy also owns 115.0873 shares of VTRU common stock indirectly through the Vertrue 401(k) Plan. The information is based on a plan statement as of February 22, 2006.
(2) The option vests in 4 equal installments on each of June 20, 197, 1998, 1999 and 2000.
(3) The option vest in 4 equal installments on each of June 20, 1997, 1998, 1999 and 2000.
(4) The option vest in 4 equal installments on each of June 20, 1997, 1998, 1999 and 2000.

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