COCA-COLA FEMSA ANNOUNCEMENT 

Coca-Cola FEMSA retains GBM as market maker.

Mexico City, Mexico. January 6th, 2009 – Coca-Cola FEMSA, S.A.B. de C.V. (“Coca-Cola FEMSA”), the largest Coca-Cola bottler in Latin America and the second largest Coca-Cola bottler in the world in terms of volume, announced today that it has entered into a contract with GBM Grupo Bursátil Mexicano, S.A. de C.V., Casa de Bolsa (“GBM”) to retain its services as a market maker.

GBM’s function as a market maker for Coca-Cola FEMSA’s series L stock, which trades on the Mexican Stock Exchange, will begin on Tuesday January 6, 2009. The purpose of this initiative is to enhance the liquidity of the Company’s series L stock.

Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Sprite, Fanta, Lift and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and southeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of Mato Grosso do Sul, part of the state of Goias and Minas Gerais) and Argentina (federal capital of Buenos Aires and surrounding areas), along with bottled water, beer and other beverages in some of these territories. The Company has 30 bottling facilities in Latin America and serves over 1,600,000 retailers in the region. The Coca-Cola Company owns a 31.6% equity interest in Coca-Cola FEMSA.