Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Lawlor Brian G.
  2. Issuer Name and Ticker or Trading Symbol
SCRIPPS E W CO /DE [SSP]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Sr. VP/Television
(Last)
(First)
(Middle)
312 WALNUT STREET, 28TH FLOOR
3. Date of Earliest Transaction (Month/Day/Year)
07/02/2012
(Street)

CINCINNATI, OH 45202
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Shares, $.01 par value per share 07/02/2012   S(1)   12,000 D $ 9.06 48,785 D  
Common Voting Shares, $.01 par value per share               0 D  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Option $ 8.52             02/26/2004 02/25/2013 Class A Common 3,755   3,755 D  
Option $ 10.47             02/25/2005 02/24/2014 Class A Common 9,389   9,389 D  
Option $ 9.9             02/10/2006 02/09/2013 Class A Common 9,389   9,389 D  
Option $ 10.44             02/22/2007 02/21/2014 Class A Common 21,907   21,907 D  
Option $ 10.41             02/22/2008 02/21/2015 Class A Common 34,425   34,425 D  
Option $ 9.09             02/21/2009 02/20/2016 Class A Common 46,948   46,948 D  
Restricted Stock Units (2)             03/05/2010 03/05/2013 Restricted Stock Units 58,140   58,140 (2) D  
Restricted Stock Units (3)             03/09/2011 03/09/2014 Restricted Stock Units 20,000   20,000 (3) D  
Restricted Stock Units (4)             03/11/2012 03/11/2015 Restricted Stock Units 23,785   23,785 (4) D  
Restricted Stock Units (5)             03/15/2013 03/15/2016 Restricted Stock Units 32,573   32,573 (5) D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Lawlor Brian G.
312 WALNUT STREET
28TH FLOOR
CINCINNATI, OH 45202
      Sr. VP/Television  

Signatures

 /s/ William Appleton, Attorney-in-fact for Brian G. Lawlor   07/02/2012
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) These shares were sold in accordance with a stock trading plan adopted on December 13, 2011, in accordance with the guidelines specified by Rule 10b5-1.
(2) This restricted stock unit award will vest in 2013. Upon vesting, each restricted stock unit will convert into one Class A Common share of the Company.
(3) This restricted stock unit award will vest in equal parts in 2013 and 2014. Upon vesting, each restricted stock unit will convert into one Class A Common share of the Company.
(4) This restricted stock unit award will vest in equal parts in 2013, 2014, and 2015. Upon vesting, each restricted stock unit will convert into one Class A Common Share of the Company.
(5) This restricted stock unit award will vest in equal parts in 2013, 2014, 2015 and 2016. Upon vesting, each restricted stock unit will convert into one Class A Common Share of the Company.

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