FORM 6-K SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Report of Foreign Issuer Pursuant to Rule 13a - 16 or 15d - 16 of the Securities Exchange Act of 1934 For the month of August 2004 12 August 2004 BRITISH SKY BROADCASTING GROUP PLC (Name of Registrant) Grant Way, Isleworth, Middlesex, TW7 5QD England (Address of principal executive offices) Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F Form 20-F X Form 40-F Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934 Yes No X If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): Not Applicable EXHIBIT INDEX Exhibit EXHIBIT NO.1 Press release of British Sky Broadcasting Group plc announcing Director Shareholding released on 12 August 2004 British Sky Broadcasting Group plc (the "Company") The Company today announces that on 11 August 2004 it received notification from James Murdoch that an award was made to him under the Company's Long Term Incentive Plan on 11 August 2004, over 450,000 shares, at a nil cost per ordinary share. These awards will vest in full in August 2007 provided that certain performance criteria are satisfied. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. BRITISH SKY BROADCASTING GROUP PLC Date: 12 August 2004 By: /s/ Dave Gormley Dave Gormley Company Secretary