UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549
 
 
SCHEDULE 13G
(Rule 13d-102)
 
INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1 (b),
(c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2
(Amendment No. _____) *
 
 
 
Viggle Inc.
(Name of Issuer)
 
Common Stock
(Title of Class of Securities)
 
92672V
(CUSIP Number)
 
December 16, 2013
(Date of Event Which Requires Filing of This Statement)
 
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
 
  o Rule 13d-1(b) 
     
  x Rule 13d-1(c)
     
  o Rule 13d-1(d) 
 
*The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.
 
The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
 
 
 

 

 
  CUSIP NO.  92672V
13 G
Page 2 of 12 Pages
 
  1
NAMES OF REPORTING PERSONS
DAG Ventures Management III, LLC
  2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 
  (a) o       (b) x (1)                                                                                                   
  3
SEC USE ONLY
  4
CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
  5
SOLE VOTING POWER
0 shares
 
 
 
  6
SHARED VOTING POWER
0 shares
  7
SOLE DISPOSITIVE POWER
10,803,597 shares (2)
 
  8
SHARED DISPOSITIVE POWER
0 shares
  9
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON                                                                           10,803,597 shares (2)
  10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES*
 o
  11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
   9.2%(3)
 
 
  12
TYPE OF REPORTING PERSON*
 
OO
(1)
This Schedule 13G is filed by DAG Ventures III - QP, L.P. (“DAG III-QP”), DAG Ventures III, L.P. (“DAG III”), DAG Ventures III-A, LLC (“DAG III-A”), DAG Ventures GP Fund III, LLC (“DAG GP III”), DAG Ventures Management III, LLC (“DAG Management III”), John J. Cadeddu and R. Thomas Goodrich (collectively, the “Reporting Persons”).  DAG Management III serves as the sole General Partner of DAG III-QP and DAG III and serves as the sole Manager of DAG III-A and DAG GP III. Messrs. Cadeddu and Goodrich are Managing Directors of DAG Management III.  The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)
The 10,803,597 shares of Common Stock beneficially owned by the Reporting Person represent 9,043,693 shares of Common Stock held directly by DAG III-QP, 850,689 shares of Common Stock held directly by DAG III, 900,303 shares of Common Stock held directly by DAG III-A and 8,912 shares of Common Stock held directly by DAG GP III.
(3)
The percentage is based on 117,880,374 shares of the Issuer’s outstanding Common Stock as of December 16, 2013, as reported by the Issuer to the Reporting Person.
 
 
 

 

 
  CUSIP NO.  92672V
13 G
Page 3 of 12 Pages
 
  1
NAMES OF REPORTING PERSONS
DAG Ventures III - QP, L.P.
  2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 
(a) o       (b) x (1)                                                                                                   
  3
SEC USE ONLY
  4
CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
  5
SOLE VOTING POWER
0 shares
 
 
 
  6
SHARED VOTING POWER
0 shares
  7
SOLE DISPOSITIVE POWER
9,043,693 shares (2)
 
  8
SHARED DISPOSITIVE POWER
0 shares
  9
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON                                                                           9,043,693 shares (2)
  10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES*
 o
  11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
   7.7%(3)
 
  12
TYPE OF REPORTING PERSON*
 
 
PN
(1)
This Schedule 13G is filed by the Reporting Persons.  The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)
Represents shares held directly by DAG III-QP.
(3)
The percentage is based on 117,880,374 shares of the Issuer’s outstanding Common Stock as of December 16, 2013, as reported by the Issuer to the Reporting Person.
 
 
 

 

 
  CUSIP NO.  92672V
13 G
Page 4 of 12 Pages
 
  1
NAMES OF REPORTING PERSONS
DAG Ventures III, L.P.
  2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 
(a) o       (b) x (1)                                                                                                   
  3
SEC USE ONLY
  4
CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
  5
SOLE VOTING POWER
0 shares
 
 
 
  6
SHARED VOTING POWER
0 shares
  7
SOLE DISPOSITIVE POWER
850,689 shares (2)
 
  8
SHARED DISPOSITIVE POWER
0 shares
  9
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON                                                                           850,689 shares (2)
  10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES*
 o
  11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
   0.7%(3)
 
  12
TYPE OF REPORTING PERSON*
 
 
PN
(1)
This Schedule 13G is filed by the Reporting Persons.  The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)
Represents shares held directly by DAG III.
(3)
The percentage is based on 117,880,374 shares of the Issuer’s outstanding Common Stock as of December 16, 2013, as reported by the Issuer to the Reporting Person.
 
 
 

 

 
  CUSIP NO.  92672V
13 G
Page 5 of 12 Pages
 
  1
NAMES OF REPORTING PERSONS
DAG Ventures III-A, LLC
  2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 
(a) o       (b) x (1)                                                                                                   
  3
SEC USE ONLY
  4
CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
  5
SOLE VOTING POWER
0 shares
 
 
 
  6
SHARED VOTING POWER
0 shares
  7
SOLE DISPOSITIVE POWER
900,303 shares (2)
  8
SHARED DISPOSITIVE POWER
0 shares
  9
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON                                                                           900,303 shares (2)
  10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES*
 o
  11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
   0.8%(3)
 
  12
TYPE OF REPORTING PERSON*
 
OO
(1)
This Schedule 13G is filed by the Reporting Persons.  The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)
Represents shares held directly by DAG III-A.
(3)
The percentage is based on 117,880,374 shares of the Issuer’s outstanding Common Stock as of December 16, 2013, as reported by the Issuer to the Reporting Person.
 
 
 

 

 
  CUSIP NO.  92672V
13 G
Page 6 of 12 Pages
 
  1
NAMES OF REPORTING PERSONS
DAG Ventures GP Fund III, LLC
  2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 
(a) o       (b) x(1)                                                                                                   
  3
SEC USE ONLY
  4
CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
  5
SOLE VOTING POWER
0 shares
 
 
 
  6
SHARED VOTING POWER
0 shares
  7
SOLE DISPOSITIVE POWER
8,912 shares (2)
  8
SHARED DISPOSITIVE POWER
0 shares
  9
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON                                                                           8,912 shares (2)
  10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES*
 o
  11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
   0.01%(3)
 
  12
TYPE OF REPORTING PERSON*
 
PN
(1)
This Schedule 13G is filed by the Reporting Persons.  The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)
Represents shares held directly by DAG GP III.
(3)
The percentage is based on 117,880,374 of the Issuer’s outstanding Common Stock as of December 16, 2013, as reported by the Issuer to the Reporting Person.
 
 
 

 

 
  CUSIP NO.  92672V
13 G
Page 7 of 12 Pages
 
  1
NAMES OF REPORTING PERSONS
John J. Cadeddu
  2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 
(a) o       (b) x(1)                                                                                                   
  3
SEC USE ONLY
  4
CITIZENSHIP OR PLACE OF ORGANIZATION
United States
NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
  5
SOLE VOTING POWER
0 shares
 
 
 
  6
SHARED VOTING POWER
0 shares
  7
SOLE DISPOSITIVE POWER
0 shares
  8
SHARED DISPOSITIVE POWER
10,803,597 shares (2)
  9
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON                                                                           10,803,597 shares (2)
  10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES*
 o
  11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
   9.2%(3)
 
  12
TYPE OF REPORTING PERSON*
 
IN
(1)
This Schedule 13G is filed by the Reporting Persons.  The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)
The 10,803,597 shares of Common Stock beneficially owned by the Reporting Person represent 9,043,693 shares of Common Stock held directly by DAG III-QP, 850,689 shares of Common Stock held directly by DAG III, 900,303 shares of Common Stock held directly by DAG III-A and 8,912 shares of Common Stock held directly by DAG GP III.
(3)
The percentage is based on 117,880,374 shares of the Issuer’s outstanding Common Stock as of December 16, 2013, as reported by the Issuer to the Reporting Person.
 
 
 

 

 
  CUSIP NO.  92672V
13 G
Page 8 of 12 Pages
 
  1
NAMES OF REPORTING PERSONS
R. Thomas Goodrich
  2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 
(a) o       (b) x(1)                                                                                                   
  3
SEC USE ONLY
  4
CITIZENSHIP OR PLACE OF ORGANIZATION
United States
NUMBER OF
SHARES BENEFICIALLY
OWNED BY EACH
REPORTING PERSON
WITH
  5
SOLE VOTING POWER
0 shares
 
 
 
  6
SHARED VOTING POWER
0 shares
  7
SOLE DISPOSITIVE POWER
0 shares
  8
SHARED DISPOSITIVE POWER
10,803,597 shares (2)
  9
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
REPORTING PERSON                                                                           10,803,597 shares (2)
  10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
EXCLUDES CERTAIN SHARES*
 o
  11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
   9.2%(3)
 
  12
TYPE OF REPORTING PERSON*
 
IN
(1)
This Schedule 13G is filed by the Reporting Persons.  The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2)
The 10,803,597 shares of Common Stock beneficially owned by the Reporting Person represent 9,043,693  shares of Common Stock held directly by DAG III-QP, 850,689 shares of Common Stock held directly by DAG III, 900,303 shares of Common Stock held directly by DAG III-A and 8,912 shares of Common Stock held directly by DAG GP III.
(3)
The percentage is based on 117,880,374 shares of the Issuer’s outstanding Common Stock as of December 16, 2013, as reported by the Issuer to the Reporting Person.
 
 
 

 

 
Introductory Note:  This statement on Schedule 13G is filed by the Reporting Persons with the Commission in respect of shares of Common Stock (“Common Stock”), of Viggle, Inc., a Delaware corporation (the “Issuer”).
 
Item 1
 
(a)
Name of Issuer: Viggle, Inc.
 
(b)
Address of Issuer’s Principal Executive Offices: 902 Broadway, 11th Floor, New York, New York 10010
 
Item 2
 
(a)
Name of Reporting Persons Filing:
 
 
1.
DAG Ventures III - QP, L.P. (“DAG III-QP”)
 
2.
DAG Ventures III, L.P. (“DAG III”)
 
3.
DAG Ventures III-A, LLC (“DAG III-A”)
 
4.
DAG Ventures GP Fund III, LLC (“DAG GP III”)
 
5.
DAG Ventures Management III, LLC (“DAG Management III”)
 
6.
John J. Cadeddu
 
7.
R. Thomas Goodrich
     
(b)
Address of Principal Business Office:
c/o DAG Ventures
   
1 Lytton Avenue, Suite 200
   
Palo Alto, CA 94301
 
(c)
Citizenship:
         
   
1.
DAG III-QP
Delaware
   
2.
DAG III
Delaware
   
3.
DAG III-A
Delaware
   
4.
DAG GP III
Delaware
   
5.
DAG Management III
Delaware
   
6.
John J. Cadeddu
United States
   
7.
R. Thomas Goodrich
United States
 
(d)
Title of Class of Securities:        Common Stock
 
(e)
CUSIP Number:          92672V
 
Item 3
Not applicable.
 
 
 

 

 
Item 4
Ownership.
 
The following information with respect to the beneficial ownership of the Common Stock by the Reporting Persons filing this statement on Schedule 13G is provided as of December 16, 2013:
 
Reporting Persons
  
Shares Held Directly (1)
    
Sole Voting Power (2)
    
Shared
Voting
Power
    
Sole
Dispositive Power (1)
    
Shared Dispositive Power (1)
    
Beneficial Ownership(1)
    
Percentage
of Class (1, 3)
  
                                                         
DAG III-QP
     9,043,693       0       0       9,043,693       0       9,043,693       7.7 %
                                                         
DAG III
     850,689       0       0       850,689       0       850,689       0.7 %
                                                         
DAG III-A
     900,303       0       0       900,303       0       900,303       0.8 %
                                                         
DAG GP III
     8,912       0       0       8,912       0       8,912       0.01 %
                                                         
DAG Management III (4)
     0       0       0       10,803,597       0       10,803,597       9.2 %
                                                         
John J. Cadeddu (4)
     0       0       0       0       10,803,597       10,803,597       9.2 %
                                                         
R. Thomas Goodrich (4)
     0       0       0       0       10,803,597       10,803,597       9.2 %
                                                         
 
(1)
Represents shares of Common Stock of the Issuer held directly by the Reporting Person.
 
(2)
Each of the Reporting Persons that directly hold shares of the Common Stock of the Issuer have delivered an irrevocable proxy in favor of the shares reported herein and, accordingly, do not have voting power with respect to such shares.
 
(3)
The percentage is based on 117,880,374 shares of the Issuer’s outstanding Common Stock as of December 16, 2013, as reported by the Issuer to the Reporting Person.
 
(4)
The shares are held directly by DAG III-QP, DAG III, DAG III-A and DAG GP III.  DAG Management III serves as the sole General Partner of DAG III-QP and DAG III and serves as the sole Manager of DAG III-A and DAG GP III. Accordingly DAG Management III has the sole power to direct the disposition of such shares.  Messrs. Cadeddu and Goodrich are Managing Directors of DAG Management III and may be deemed to share the power to direct the disposition of such shares.
 
Item 5 
Ownership of Five Percent or Less of a Class.
 
If this statement is being filed to report the fact that as of the date hereof, the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following:      o
 
Item 6
Ownership of More Than Five Percent on Behalf of Another Person.
 
Not applicable.
 
Item 7
Identification and Classification of the Subsidiary which Acquired the Security Being Reported on by the Parent Holding Company.
 
 
Not applicable.
 
Item 8
Identification and Classification of Members of the Group.
 
 
Not applicable.
 
Item 9
Notice of Dissolution of Group.
 
 
Not applicable.
 
Item 10
Certification.
 
 
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under §240.14a-11.
 
 
 

 

 
SIGNATURE
 
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in the attached statement on Schedule 13G is true, complete and correct.
 
Dated: December 26, 2013
             
DAG Ventures Management III, LLC
  
DAG Ventures GP Fund III, LLC
  
       
By:
   DAG Ventures Management III, LLC  
By:
  
/s/ John J. Cadeddu
  
Its:
   Sole Manager  
Name:
John J. Cadeddu
          
Its: Managing Director
  
By:
  
/s/ John J. Cadeddu
  
       
Name:
  
John J. Cadeddu
  
       
Its: Managing Director
  
               
               
DAG Ventures III-QP, L.P.
       /s/ John J. Cadeddu  
By:
   DAG Ventures Management III, LLC  
John J. Cadeddu
  
Its: General Partner
          
               
By:
  
/s/ John J. Cadeddu
          
Name:
John J. Cadeddu
          
Its: Managing Director
          
               
               
DAG Ventures III, L.P.
       /s/ R. Thomas Goodrich  
By:
   DAG Ventures Management III, LLC  
R. Thomas Goodrich
  
Its: General Partner
          
               
By:
  
/s/ John J. Cadeddu
          
Name:  John J. Cadeddu          
Its: Managing Director
          
               
               
DAG Ventures III-A, LLC
          
By:
   DAG Ventures Management III, LLC          
Its:
   Sole Manager          
               
By:
  
/s/ John J. Cadeddu
          
Name:  John J. Cadeddu          
Its: Managing Director
          
 
 
 
Exhibit:
 
A:           Joint Filing Statement
 
 
 
   
CUSIP No. 92672V
13G
  
 
EXHIBIT A
 
JOINT FILING STATEMENT
 
We, the undersigned, hereby express our agreement that the attached statement on Schedule 13G relating to the Common Stock of Viggle, Inc. is filed on behalf of each of us.
 
 
Dated: December 26, 2013
             
DAG Ventures Management III, LLC
  
DAG Ventures GP Fund III, LLC
 
       
By:
   DAG Ventures Management III, LLC  
By:
  
/s/ John J. Cadeddu
  
Its:
   Sole Manager  
Name:
John J. Cadeddu
          
Its: Managing Director
  
By:
  
/s/ John J. Cadeddu
  
       
Name:
John J. Cadeddu
  
       
Its: Managing Director
  
               
               
DAG Ventures III-QP, L.P.
       /s/ John J. Cadeddu  
By:
   DAG Ventures Management III, LLC  
John J. Cadeddu
  
Its: General Partner
          
               
By:
  
/s/ John J. Cadeddu
          
Name:
John J. Cadeddu
          
Its: Managing Director
          
               
               
DAG Ventures III, L.P.
       /s/ R. Thomas Goodrich  
By:
   DAG Ventures Management III, LLC  
R. Thomas Goodrich
  
Its: General Partner
          
               
By:
  
/s/ John J. Cadeddu
          
Name:  John J. Cadeddu          
Its: Managing Director
          
               
               
DAG Ventures III-A, LLC
          
By:
   DAG Ventures Management III, LLC          
Its:
   Sole Manager          
               
By:
  
/s/ John J. Cadeddu
          
Name:  John J. Cadeddu          
Its: Managing Director