SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


                                 January 6, 2005
                                 Date of Report
                        (Date of earliest event reported)


                              VERTRUE INCORPORATED
             (Exact name of registrant as specified in its charter)



     DELAWARE                         0-21527                06-1276882    
-------------------------      --------------------     -------------------
(State of Incorporation)      (Commission File Number)   (I.R.S. Employer
                                                        Identification No.)


                               680 Washington Blvd
                           Stamford, Connecticut 06901
                         ------------------------------
                    (Address of principal executive offices,
                               including zip code)


                                 (203) 324-7635
                                 --------------
              (Registrant's telephone number, including area code)


Check the appropriate box below if the Form 8-K is intended to simultaneously
satisfy the filing obligation of the registrant under any of the following
provisions (see General Instruction A.2 below):

[_]  Written communications pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

[_]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

[_]  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

[_]  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))






                              VERTRUE INCORPORATED


Item 2.01. Completion of Acquisition or Disposition of Assets.

On  January  6,  2005,  Vertrue   Incorporated  (the  "Company")  completed  the
previously  announced  acquisition of certain of the assets of My Choice Medical
Holdings,  Inc.  ("MCM"),  a privately held advertising and practice  management
company serving cosmetic surgeons throughout the United States. MCM will operate
as a  wholly-owned  subsidiary  of the  Company.  The Company  agreed to pay $33
million in cash at closing.  In  addition,  contingent  payments  may be paid if
certain  performance  targets,   including  increasing  levels  of  revenue  and
earnings,  are  achieved  over the next three  calendar  years.  The  contingent
payments will not exceed $56 million.  The purchase  price is subject to certain
adjustments  and  excludes  fees  and  expenses.  A copy  of the  press  release
announcing the completion of the acquisition is attached as exhibit 99.1.


Item 9.01. Financial Statements, Pro Forma Financial Statements and Exhibits.

(c) Exhibits:

     99.1    Press release dated January 7, 2005.








                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.




                              VERTRUE INCORPORATED
                              (Registrant)


Date:  January 7, 2005
                             By:       /s/    Gary A. Johnson          
                                       --------------------------------
                                       NAME:  Gary A. Johnson
                                       TITLE: President and Chief 
                                              Executive Officer






                                INDEX TO EXHIBITS


No.      Description
----     -----------
99.1     Press release dated January 7, 2005.