SECURITIES AND EXCHANGE COMMISSION


                             Washington, D.C. 20549



                                    FORM 8-K
                                    --------



                                 CURRENT REPORT



                     Pursuant to Section 13 or 15 (d) of the
                         Securities Exchange Act of 1934



                                  July 17, 2003
                ------------------------------------------------
                Date of report (Date of earliest event reported)



                                   ADVO, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)



          Delaware                         1-11720                06-0885252
---------------------------------  ------------------------  -------------------
  (State or other jurisdiction     (Commission file number)     (IRS Employer
of incorporation or organization)                            Identification No.)



         One Univac Lane, P.O. Box 755, Windsor, Connecticut 06095-0755
         --------------------------------------------------------------
                    (Address of Principal Executive Offices)




Registrant's telephone number, including area code:      (860) 285-6100
                                                   --------------------------



ITEM 7.       FINANCIAL STATEMENTS AND EXHIBITS
              ---------------------------------

The following exhibit is filed herewith.


Exhibit No.   Description
-----------   -----------

99(a)         Press release dated July 17, 2003,          Filed herewith.
              issued by the Company.


ITEM 9.       REGULATION FD DISCLOSURE

On July 17, 2003, ADVO, Inc. ("the Company") reported its earnings for the third
quarter and nine-month period ended June 28, 2003. A copy of the Company's press
release is attached as Exhibit 99(a) to this Current Report.

In accordance with General Instruction B.6. of Form 8-K, the information in this
report shall not be deemed "filed" for purposes of Section 18 of the Securities
Exchange Act of 1934 or otherwise subject to the liability of that section,
except as shall be expressly set forth by specific reference in such a filing.


                                       -2-



                                   SIGNATURES

      Pursuant to the requirements of the Securities Act of 1934, the Registrant
has duly caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.


                                                ADVO, Inc.
Date: July 17, 2003
                                                By  /s/ JOHN D. SPERIDAKOS
                                                ----------------------------
                                                   John D. Speridakos
                                                   Vice President and Controller




                                      - 3 -



                                  EXHIBIT INDEX
                                  -------------

                                                    Incorporated by
Exhibit No.    Description                          Reference
-----------    -----------                          ---------------

  99 (a)       Press release dated July 17, 2003,   Filed herewith.
               issued by the Company.