SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
8-K
CURRENT
REPORT
Pursuant
to Section 13 or 15(d) of the
Securities
Exchange Act of 1934
Date
of Report (Date of earliest event reported):
February 28, 2007
(Exact
name of registrant as specified in its charter)
|
Florida
|
0-25681
|
65-0423422
|
|
|
(State
or other jurisdiction
|
(Commission
|
(IRS
Employer
|
|
|
of
Incorporation)
|
File
Number)
|
Identification
No.)
|
|
|
11760
U.S. Highway One
Suite
200
North
Palm Beach, Florida
|
33408
|
|
(Address
of principal executive offices)
|
(Zip
Code)
|
Registrant’s
telephone number, including area code:
(561) 630-2400
Not
Applicable
(Former
name or former address, if changed since last report)
Check
the
appropriate box below if the Form 8-K filing is intended to simultaneously
satisfy the filing obligation of the Registrant under any of the following
provisions:
¨ Written
communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)
¨ Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)
¨ Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
¨ Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
At
the
Jefferies & Company, Inc. 3rd Annual Internet Conference on February 28,
2007, management from Bankrate, Inc. (the “Company”) disclosed the Company’s
intention to notify its cost-per-click advertisers of an April 1, 2007 price
increase in the Company’s Rate Table Advertising Program for deposit products.
Effective April 1, 2007, certificate of deposit and money market account
cost-per-click advertising rates will increase approximately 15%. Certificate
of
deposit cost-per-click rates will be increased from $3.60 to $4.15 per click,
and money market account cost-per-click rates will be increased from $4.80
to
$5.55 per click.
The
information furnished under Item 7.01 of this Current Report, shall not be
deemed “filed” for purposes of Section 18 of the Securities Exchange Act of
1934, nor shall it be deemed incorporated by reference in any filing under
the
Securities Act of 1933, except as shall be expressly set forth by specific
reference in such filing.
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant
has
duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.
| BANKRATE, INC. | ||
| |
|
|
| Date: March 1, 2007 | By: | /s/ Edward J. DiMaria |
|
Edward J. DiMaria |
||
|
Senior
Vice President
Chief
Financial
Officer
|
||