FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person *   Simpson Barry 2. Date of Event Requiring Statement (Month/Day/Year) 10/24/2016 3. Issuer Name and Ticker or Trading Symbol COCA COLA CO [KO] (Last) (First) (Middle) C/O THE COCA-COLA COMPANY, ONE COCA-COLA PLAZA 4. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner _____ Officer (give title below) __X__ Other (specify below) Chief Information Officer 5. If Amendment, Date Original Filed(Month/Day/Year) (Street) ATLANTA, GA 30313 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Beneficially Owned

1.Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5) Common Stock, $.25 Par Value 2,378 (1) D (2)   Common Stock, $.25 Par Value 209 (3) I By 401(k) Plan

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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	  (4)	02/17/2026	Common Stock, $.25 Par Value	33,697	$ 43.515	D	Â
Hypothetical Shares	  (5)	  (5)	Common Stock, $.25 Par Value	42	$ (6)	I	By Supplemental 401(k) Plan (7)

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
Simpson Barry C/O THE COCA-COLA COMPANY ONE COCA-COLA PLAZA ATLANTA, GA 30313	Â	Â	Â	Chief Information Officer

Signatures

/s/ Barry Simpson		10/31/2016
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Represents a one-time award of restricted stock units issued under The Coca-Cola Company 2014 Equity Plan and vests on December 31, 2017.
(2)	Exhibit Index - Exhibit No. 24 - Power of Attorney
(3)	Shares credited to my account under The Coca-Cola Company 401(k) Plan, as of October 24, 2016.
(4)	Option (with tax withholding right) granted on February 18, 2016 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant becomes exercisable on each of the first, second, third and fourth anniversaries of the grant date.
(5)	There is no data applicable with respect to the hypothetical shares.
(6)	Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.
(7)	As of October 24, 2016.

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