SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

o

Rule 13d-1(b)

o

Rule 13d-1(c)

x

Rule 13d-1(d)

CUSIP No. 691497-30-9

1

Names of Reporting Persons.
JOHN HICKS LANIER

2

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)

o

(b)

o

3

SEC Use Only

4

Citizenship or Place of Organization
UNITED STATES

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With:

5

Sole Voting Power
1,696,542

6

Shared Voting Power
0

7

Sole Dispositive Power
1,696,542

8

Shared Dispositive Power
0

9

Aggregate Amount Beneficially Owned by Each Reporting Person
1,696,542 (includes 13,000 shares which may be acquired within 60 days after December 31, 2010  pursuant to the exercise of stock options).

10

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)  o

11

Percent of Class Represented by Amount in Row (9)
10.24%

12

Type of Reporting Person (See Instructions)
IN

Item 1.

(a)

Name of Issuer
Oxford Industries, Inc.

(b)

Address of Issuer’s Principal Executive Offices
222 Piedmont Avenue, NE

Atlanta, GA 30308

Item 2.

(a)

Name of Person Filing
John Hicks Lanier

(b)

Address of Principal Business Office or, if none, Residence
222 Piedmont Avenue, NE

Atlanta, GA 30308

(c)

Citizenship
U.S.A.

(d)

Title of Class of Securities
Common Stock $1.00 Par Value

(e)

CUSIP Number
691497-30-9

Item 3.

If this statement is filed pursuant to Rules 13d-l(b) or 13d-2(b) or (c), check whether the person filing is a:

(a)

o

Broker or dealer registered under section 15 of the Act;

(b)

o

Bank as defined in section 3(a)(6) of the Act;

(c)

o

Insurance company as defined in section 3(a)(19) of the Act;

(d)

o

Investment company registered under section 8 of the Investment Company Act of 1940;

(e)

o

An investment adviser in accordance with Rule 13d-l(b)(l)(ii)(E);

(f)

o

An employee benefit plan or endowment fund in accordance with Rule 13d-l(b)(l)(ii)(F) ;

(g)

o

A parent holding company or control person in accordance with Rule 13d-l(b)(l)(ii)(G);

(h)

o

A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);

(i)

o

A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940;

(j)

o

A non-U.S. institution in accordance with Rule 240.13d-1(b)(1)(ii)(J);

(k)

o

Group, in accordance with Rule 13d-l(b)(l)(ii)(J).

Item 4.

Ownership.

See Items 5 through 11 of the cover pages to this Schedule 13G, which are incorporated herein by reference.

Item 5.

Ownership of Five Percent or Less of a Class

Not applicable

Item 6.

Ownership of More than Five Percent on Behalf of Another Person.

Persons other than the undersigned have the right to receive or the power to direct the receipt of dividends from or the proceeds from the sale of 492,477 shares of Oxford Industries, Inc. common stock reported in this Schedule 13G. No such person’s interest relates to 5% of  the outstanding shares of such stock.

Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company.

Not applicable

Item 8.

Identification and Classification of Members of the Group

Not applicable

Item 9.

Notice of Dissolution of Group

Not applicable

Item 10.

Certification

Not applicable

February 11, 2011

Date

/s/ John Hicks Lanier

Signature

John Hicks Lanier

Name/Title