U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-QSB

                             Quarterly Report Under
                       the Securities Exchange Act of 1934

                      For Quarter Ended: September 30, 2001

                         Commission File Number: 0-25388



                            DETOUR MEDIA GROUP, INC.
        (Exact name of small business issuer as specified in its charter)



                                    Colorado
         (State or other jurisdiction of incorporation or organization)

                                   84-1156459
                        (IRS Employer Identification No.)

                        7060 Hollywood Blvd., Suite 1150
                             Los Angeles, California
                    (Address of principal executive offices)

                                      90028
                                   (Zip Code)

                                 (323) 469-9444
                           (Issuer's Telephone Number)


Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or
for such shorter  period that the registrant was required to file such reports),
and (2) has been subject to such filing  requirements  for the past 90 days:
Yes __X__ No ____.

The number of shares of the  registrant's  only class of common stock issued and
outstanding, as of November 23, 2001, was 35,239,035 shares.









                                     PART I


ITEM 1. FINANCIAL STATEMENTS.

     The  unaudited  financial  statements  for  the  nine  month  period  ended
September 30, 2001, are attached hereto.

ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

     The following  discussion  should be read in conjunction with our unaudited
financial  statements and notes thereto included herein. In connection with, and
because  we desire to take  advantage  of the "safe  harbor"  provisions  of the
Private  Securities  Litigation Reform Act of 1995, we caution readers regarding
certain forward looking statements in the following  discussion and elsewhere in
this report and in any other statement made by, or on our behalf, whether or not
in future filings with the Securities and Exchange  Commission.  Forward looking
statements are statements not based on historical  information  and which relate
to future  operations,  strategies,  financial  results  or other  developments.
Forward looking  statements are necessarily based upon estimates and assumptions
that are inherently  subject to significant  business,  economic and competitive
uncertainties and  contingencies,  many of which are beyond our control and many
of which,  with  respect to future  business  decisions,  are subject to change.
These  uncertainties and contingencies can affect actual results and could cause
actual results to differ  materially from those expressed in any forward looking
statements  made by, or on our behalf.  We  disclaim  any  obligation  to update
forward looking statements.

OVERVIEW

     We are engaged in publishing of a monthly magazine  entitled Detour,  which
includes advertisements and articles relating to fashion, contemporary music and
entertainment and social issues. Management describes the magazine as an "urban,
avant-garde"  publication.  We derive  approximately  80% of our  revenues  from
advertising,  with the balance  from  circulation.  We maintain an office in Los
Angeles.

     The Magazine has normally been published monthly, with the exception of the
issues for December/January and June/July, for which one issue is published. The
Magazine has been, in general,  approximately 150 pages in length,  comprised of
about 50 to 60 pages  of  advertising,  with the  balance  in  editorial  pages.
However, due to our impaired financial condition, one issue was published during
the first  quarter of 2001,  one issue was  published  in the second  quarter of
2001,  and one issue was  published  during the third quarter of 2001. As of the
date of this  Report,  we have  published  a fourth  and last issue for the year
2001, and plan to

                                        2





publish our next issue in the Spring of 2002. However,  our plans are contingent
upon our having sufficient working capital to fund future publications.

     The  following  information  is intended to highlight  developments  in our
operations  to  present  our  results  of  operations,  to  identify  key trends
affecting our business and to identify  other  factors  affecting our results of
operations for the nine month periods ended September 30, 2001 and 2000.

RESULTS OF OPERATIONS

     Comparison  of  Results of  Operations  for the Nine  Month  Periods  Ended
September 30, 2001 and 2000

     During the nine  month  period  ended  September  30,  2001,  our  revenues
decreased  from the same period in 2000,  as we generated  revenues of $944,331,
compared to revenues of $3,286,486 for the similar period in 2000, a decrease of
$2,342,155  (71%).  This was  attributable  to only three issues of our Magazine
being  published  during this  period,  compared  to one double  issue and seven
single issues being  published  during the nine month period ended September 30,
2000, resulting in a decrease in advertising  revenues.  We published only three
issues during this period and advertising revenue per issue decreased because of
our lack of  working  capital.  Although  we have  reduced  the number of issues
published per year, the same advertisers have continued to place  advertisements
in our Magazine,  and we anticipate that such advertisers will continue to place
advertisements  in our  Magazine  and we  will be  able  to  attract  additional
advertisers if and when we obtain  sufficient  funding to increase the number of
issues published per year, of which there is no assurance.

     In the nine month period  ended  September  30,  2001,  costs of sales also
decreased  72%, to $631,493,  compared to $2,237,673  for the similar  period in
2000, a decrease of  $1,606,180,  which was also due to the  publication of only
three issues of our Magazine  during the  applicable  period,  compared to eight
issues in 2000.

     Selling,  general and administrative  expenses were $2,203,390 for the nine
months ended  September 30, 2001,  compared to $3,323,268 for the similar period
in 2000, a decrease of $1,119,878 (34%). This decrease was due to reduced salary
costs,  closing of the New York office and  significant  reduction  in financial
marketing expenses, which included payments to financial consultants with regard
to equity and debt financing, and related costs.

     Interest expense increased from $537,191 in the nine months ended September
30, 2000, to $604,112 for the nine months ended  September 30, 2001, an increase
of  $66,921  (12%)  as  a  result  of  continuing  interest  accruing  on  prior
borrowings. See "Liquidity

                                        3





and  Capital  Resources"  below.  As a  result,  we  generated  a  net  loss  of
$(2,651,734)  for the nine month period  ended  September  30, 2001,  ($0.08 per
share)  compared to a net loss of  $(2,863,955)  for the nine month period ended
September 30, 2000 ($.07 per share).

LIQUIDITY AND CAPITAL RESOURCES

     At the end of the nine  month  period  ended  September  30,  2001,  we had
$45,954 in cash and cash equivalents.  Accounts receivable  decreased to $89,339
from  $639,971 at  September  30,  2000,  a decrease of  $550,632  (86%),  which
management  attributes to the fact that we published only three magazine  issues
during the applicable  period with considerably  lower  advertising  revenue and
related accounts receivable per issue.

     We have numerous outstanding notes payable, including the following:

     In August 1998, we obtained a loan in the principal amount of $550,000 from
IBF Special Purpose Corporation II, to be used for general working capital. This
loan  currently  bears interest at the default rate of 28% per annum and was due
December 19,  1998,  including a one-time  extension  fee paid to this lender of
$5,500.  The loan provides for an exit fee equal to 3% of the original principal
amount of the loan  ($16,500)  and is secured by 1,000,000  shares of our common
stock, which were provided by 7 shareholders,  including Mr. Stein, who tendered
190,000 shares as part of the security. Mr. Stein has also personally guaranteed
this obligation.  In December 1998, we repaid $27,500 of the principal  balance.
We also paid all interest which had accrued through September 30, 2000. In April
2001,  we tendered a payment of $170,000 on this  obligation  and entered into a
Forbearance  Agreement  which provides,  among other things,  for us to pay this
lender $25,000 per month until the entire balance is paid in full.  Upon payment
in full, the lender will return all of the stock provided as security.  Interest
continues to accrue at the default rate. As at September 30, 2001,  interest was
paid on a current basis and the principal balance was $511,485.

     In December 1999, we obtained a $200,000 loan from  Sigmapath  Corporation,
which  accrues  interest  at the rate of 6% per annum and became due on March 8,
2000.  We paid $100,000 on this  obligation.  In March 2001, an action was filed
against  us by an officer  of  Sigmapath  to  collect  the  balance of  $100,000
remaining  due.  However,  this action was  dismissed  by the court  because the
plaintiff  who  brought  the  action  was  not the  proper  party  in  interest.
Subsequently,  we were served with another copy of a complaint in November 2001.
See "Part II, Item 1, Legal Proceedings" below.

     At September  30, 2001,  we had eleven other notes  payable,  including two
convertible debentures, in the aggregate principal

                                        4





amount of  $2,311,590,  bearing  interest  at rates  ranging  from 8% to 12% per
annum,  all of which require a monthly or quarterly  payment of principal and/or
interest. These notes are due on demand or past due.

     In 1995, our majority  stockholder  loaned us $932,313.  In 1996, this note
was converted to a demand note,  bearing  interest at the rate of 12% per annum.
In 1996, this stockholder  subsequently assigned this Note to JCM Capital Corp.,
a minority stockholder,  who, upon information and belief, has assigned portions
of this note to other unaffiliated  parties.  In July 2001, the holders of these
various  notes agreed to convert this  obligation,  including  all principal and
accrued  interest,  into  shares of our common  stock at a  conversion  price of
approximately  $.46 per shares.  They  received  3,237,468  shares of our common
stock,  in  aggregate.  These  notes were  secured by  substantially  all of our
assets,  except for  accounts  receivable.  Upon  converson  of the  notes,  the
security interest was released.

     Advances  from  stockholder   represent   advances  made  by  our  majority
stockholder  for working capital  purposes.  At September 30, 2000, the advances
bore  interest at 8% per annum and were  payable on demand.  In March 2000,  our
majority  stockholder  agreed to reduce the annual interest rate to 8% from 12%,
effective  January  1,  2000 and  modify  the  repayment  terms.  Under  the new
repayment terms, the advances are repayable in monthly principal installments of
$42,000 commencing January 1, 2001. However, we must use at least 25% of the net
proceeds of any financing received by us to repay the advances.  Further, all of
the advances are due and payable in full at such time as we have received equity
financing  of at least  $10  million.  At  September  30,  2001,  $2,785,604  of
principal  was  outstanding  and  classified  as short- term.  Accrued  interest
payable to the majority  stockholder  at September 30, 2001 totaled  $1,041,703.
Interest  expense on the  advances  was $85,369 for the nine month  period ended
September 30, 2001.

TRENDS

     Management is  completing a  comprehensive  business  plan  including a new
business strategy and reorganization of our debt, capital structure and plan for
capital formation  required to implement the new business  strategy.  In October
and November of 2001, we entered into finders fee and  consulting  agreements to
assist in the  formation  and  implementation  of the business  plan and capital
formation   activities.   The  business   strategy   will  focus   initially  on
strengthening  Detour  Magazine's  distribution  and  brand  in  North  America,
attracting  new  management  and laying the  groundwork for licensing the Detour
brand on an expanded product and geographical basis.


                                        5





     In October 2001,  we published our most recent issue and we currently  plan
to publish our next issue in the second quarter of 2002, which will be dependent
upon the receipt of loan proceeds in the approximate amount of $500,000 required
to fund our interim  overhead and  publication of that next issue.  On or before
January 31, 2002, we anticipate  the  completion of our business plan, and on or
before March 31, 2002,  we further  anticipate  the  reorganization  of our debt
pursuant to such plan, the funding of equity capital  required to implement such
plan and the hiring of new management.

     There is no assurance that we will be able to raise the interim $500,000 or
the equity  financing  required  pursuant to the business plan, in which case we
would have no  additional  funds,  other  than  collection  of current  accounts
receivable, with which to continue in business and may be forced to enter into a
joint publishing arrangement or sell or liquidate.

INFLATION

     Although our operations are influenced by general economic  conditions,  we
do not believe that inflation had a material affect on our results of operations
during the nine month period ended September 30, 2001.

                           PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

     By notice  dated March 30, 2000,  the staff of the Salt Lake City  District
Office of the Securities  and Exchange  Commission  ("SEC" or "the  Commission")
notified  us and our  Chairman  that  it was  recommending  to the  SEC  that an
enforcement  action  be  filed  against  both us and our  Chairman  relating  to
accuracy  of  certain  of  our  financial  statements  in  1997  and  1998.  The
recommended  enforcement  action was based on: (i) the improper  presentation of
certain  quarterly  financial  information;  and (ii) the  failure  to record in
accordance with generally accepted accounting principles the proper compensation
expense  resulting  from the  issuance  to  consultants  in 1997 of  options  to
purchase  4,400,000  shares of common  stock.  According  to the notice from the
Commission,  the SEC anticipates  alleging that we had violated Section 17(a) of
the Securities Act of 1933, and Section 10(b) of the Securities  Exchange Act of
1934,  Rule  10b-5,  Section  13(a)  of  the  Exchange  Act  and  various  rules
promulgated thereunder.

     We believed that the issue  regarding  improper  presentation  of quarterly
financial  information relates to our averaging of certain costs and expenses in
certain  quarterly  periods in 1997 and 1998 instead of calculating  these costs
and  expenses  precisely.  To comply with the staff's  requirement,  we would be
required to determine  the actual costs and expenses for the affected  quarters.
The second issue related to whether we recorded the proper amount

                                        6





of  compensation  expense in connection  with the issuance of the options to the
consultants.  We recorded an expense of $21,991,  based on the exercise price of
the options of $.005 per share.  We understand  that the staff believes that the
expense  should be the fair market  value of the options at the time the options
were issued. Under generally accepted accounting principles, any such additional
compensation   expense  in  connection  with  the  options  would  result  in  a
corresponding  increase in our paid-in  capital.  Thus,  while the expense would
increase our net loss for 1997, the paid-in capital would be similarly increased
and there would be no change to our total deficit in stockholders'  equity as of
the end of 1997.

     In 2000,  we advised the staff that we wished to cooperate  fully and reach
an agreement on an appropriate  remedy to resolve this matter. We had determined
to restate our financial statements to address the concerns raised by the staff.

     On November 22, 2000, the matter was resolved by the  Commission  issuing a
cease-and-desist proceeding pursuant to Section 8A of the Securities Act of 1933
and Section 21C of the Securities  Exchange Act of 1934. The Commission  ordered
us to amend our filings with the  Commission  to properly  reflect our financial
condition  and  operating  results,  and as required by Section  13(b)(2) of the
Exchange  Act,  we have  been  instructed  to make and keep  books,  record  and
accounts  which,  in  reasonable  detail,  accurately  and  fairly  reflect  the
transactions and dispositions of our assets.  The Commission  further ordered us
to devise and maintain a system of internal  accounting  controls  sufficient to
provide  reasonable  assurances  that,  among  other  things,  transactions  are
recorded as  necessary to permit the  preparation  of  financial  statements  in
conformity with generally accepted accounting principles. As of the date of this
Report,  we have filed with the  Commission  applicable  amendments  to our Form
10-QSB filings for the quarters ended March 31, June 30 and September 30 of 1997
and  for  the  quarters  ended  March  31,  June 30 and  September  30 of  1998,
reflecting restated financial statements for those quarters.  No civil penalties
were assessed against us relevant to the settlement of this matter.

     We have been named as a defendant in several  other  lawsuits in the normal
course of our business.  With the exception of one prospective  matter described
in "Subsequent Events" below, in the opinion of management after consulting with
legal counsel,  the liabilities,  if any,  resulting from these matters will not
have a material effect on our financial statements.

Subsequent Event

     On November 26, 2001,  we were served with an amended  notice of motion for
summary  judgement in lieu of complaint by Doc. J.  Thurston,  III and Sigmapath
Corporation, who named both our company

                                        7





and Edward Stein, our President, as defendants. The action, which has been filed
in the  Supreme  Court of the State of New York,  County  of  Nassau,  Index No.
1313/01,  prays  for  judgment  in the  amount  of  $100,000,  plus  appropriate
interest,  relating to the Sigmapath note described  above under  "Liquidity and
Capital  Resources."  As this matter has recently been served upon us, we are in
the process of reviewing this matter and cannot state our position regarding any
defenses we may have as of the date of this report.

ITEM 2.           CHANGES IN SECURITIES

     During the three  month  period  ended  September  30,  2001,  we issued an
aggregate of 700,000  warrants as follows:  two to employees  (100,000  warrants
apiece) and one to a consultant (500,000 warrants),  each warrant exercisable to
purchase one share of our common  stock at an exercise  price of $.20 per share.
The warrants  have a term of 3 years from the date of issuance.  We have granted
the holders of these  warrants  "piggyback"  registration  rights for the shares
underlying the warrants.

     In July 2001, two holders of our outstanding convertible debentures elected
to convert.  They  converted an aggregate of $50,000 in principal  and $5,514 in
accrued  interest,  into an aggregate  of  1,119,231  shares of our common stock
pursuant to the terms of the applicable debenture.

     In July 2001, as discussed above under  "Liquidity and Capital  Resources,"
the holders of notes in the principal  amount of $932,313 agreed to convert this
obligation,  including all principal  and accrued  interest,  into shares of our
common  stock at a  conversion  price of  approximately  $.46  per  share.  They
received 3,237,468 shares of our common stock, in aggregate.

Subsequent Event

     In October 2001, the Company issued 350,000  warrants plus such  additional
number of warrants  as shall  equal 1% of the amount by which the fully  diluted
number of common shares outstanding on January 8, 2002, exceeds 35,000,000.  The
issuance represents compensation to a consultant under the terms of a consulting
agreement  to provide  and  promote  relationships  with the  Company to include
potential  strategic  partners,  merger or  acquisition  candidates,  customers,
business  contacts,   employees,   agents  and  consultants.   Each  warrant  is
exercisable  to purchase one share of our Common  Stock at an exercise  price of
$0.04 per share.  The warrants have a term of 5 years from the date of issuance.
We have granted the holder of these warrants "piggyback" registration rights for
the shares underlying the warrants.

     In  each  instance   cited  above,   we  relied  upon  the  exemption  from
registration provided by Section 4(2), promulgated under the

                                        8





Securities Act of 1933, as amended, to issue the relevant securities.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES - NONE

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     NONE

ITEM 5. OTHER INFORMATION - None

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K -

     (a) Exhibits - none

     (b) Reports on Form 8-K - None.


                                        9




                                  DETOUR MEDIA GROUP, INC.
                                 f/k/a Detour Magazine, Inc.
                                   CONDENSED BALANCE SHEET

                                                (unaudited)       (audited)
                                                September 30,    December 31,
                                                    2001            2000
                                               --------------  ---------------

ASSETS:

Current Assets
     Cash                                      $       45,954  $        71,598
     Accounts Receivable                               89,339          397,447
     Prepaid expenses & other current assets           21,611           11,598
                                               --------------  ---------------
            Total Current Assets                      156,905          480,643

Property And Equipment,  Net                           28,566           42,753
                                               --------------  ---------------

Other Assets
     Intangibles,  net                                 19,400                -
     Security deposits                                 16,125           16,125
                                               --------------  ---------------
             Total Other Assets                        35,525           16,125
                                               --------------  ---------------

             TOTAL ASSETS                      $      220,996  $       539,521
                                               ==============  ===============

LIABILITIES:

Current Liabilities
     Accounts payable & accrued expenses       $    1,835,638  $     1,957,614
     Due to employees                                  42,828                -
     Notes payable                                  1,563,076        1,559,921
     Accrued interest payable                         294,160          145,204
     Due to stockholder                             2,805,604        2,556,021
     Note payable stockholders                              -          932,313
     Interest payable,  stockholders                1,041,703        1,296,034
     Convertible debentures                         1,360,000        1,160,000
                                               --------------  ---------------
             Total Current Liabilities              8,943,008        9,607,107

EQUITY:

     Common stock                                      35,240           22,916
     Additional paid-in capital                    11,868,577        8,885,165
     Accumulated deficit                          (20,625,829)     (17,975,667)
                                               --------------  ---------------
             Total Equity                          (8,722,012)      (9,067,586)
                                               --------------  ---------------

     Total Liabilities & Equity                $      220,996  $       539,521
                                               ==============  ===============



                                       10




                            DETOUR MEDIA GROUP, INC.
                           f/k/a Detour Magazine, Inc.

                   UNAUDITED CONDENSED STATEMENT OF OPERATIONS



                                   For the Nine Months        For Three Months
                                   Ended September 30,     July 1 to September 30
                                ------------------------  ------------------------
                                    2001         2000         2001         2000
                                -----------  -----------  -----------  -----------
                                                           
SALES                            $  944,331  $ 3,286,486  $   340,335  $ 1,246,663

COST OF SALES                       631,493    2,237,673       57,686      969,252
                                -----------  -----------  -----------  -----------

     GROSS PROFIT                   312,837    1,048,813      282,649      277,411

SELLING, GENERAL AND
     ADMINISTRATIVE EXPENSES      2,203,390    3,323,268    1,845,565    1,465,512
                                -----------  -----------  -----------  -----------

     OPERATING LOSS              (1,890,553)  (2,274,455)  (1,562,916)  (1,188,101)

     Factoring fees                   7,069            -            -            -
     Financing Fees                 150,000            -            -            -
     Forgiveness of Debt                  -       52,309            -            -
     Interest expense               604,112      537,191       96,121      167,610
                                -----------  -----------  -----------  -----------

     NET INCOME (LOSS)          $(2,651,734) $(2,863,955) $(1,659,037) $(1,355,711)
                                ===========  ===========  ===========  ===========

Loss per share of
     common stock                     (0.08)       (0.07)
                                ===========  ===========




                                       11





                            DETOUR MEDIA GROUP, INC.
                           f/k/a Detour Magazine, Inc.

                   UNAUDITED CONDENSED STATEMENT OF CASH FLOW


                                                                Nine Months
                                                               September 30,
                                                                   2001
                                                               -------------

CASH FLOWS FROM OPERATING ACTIVITIES
     Net  (loss)                                               $  (2,651,734)
                                                               -------------


Depreciation and Amortization                                         14,187
Decrease (increase) in accounts receivable                           308,108
Decrease (increase) in prepaid expenses
     and other current assets                                        (29,413)
Increase (decrease) in accounts payable
     and accrued expenses                                             28,629
Increase (decrease) in accrued interest payable                      148,956
Increase (decrease) in interest payable, stockholder                (254,334)
                                                               -------------

     Total Adjustments                                               216,133
                                                               -------------

NET CASH USED IN
     OPERATING ACTIVITIES                                         (2,435,601)
                                                               -------------


CASH FLOWS FROM INVESTING ACTIVITIES
     Net proceeds from (payments on) notes payable                     3,155
     Net proceeds from (payments to ) stockholders                  (682,730)
     Proceeds from issuance of stock                                 789,000
     Common stock issued for services                                506,396
     Common stock issued for debt conversion                       1,596,436
     Fair value of warrants issued to non-employees
         for services                                                187,700
     Fair value of warrants issued to employees for services          10,000
                                                               -------------

          NET CASH PROVIDED BY FINANCING
             ACTIVITIES                                            2,409,957
                                                               -------------

          NET INCREASE (DECREASE) IN CASH                            (25,644)

CASH - beginning                                                      71,598
                                                               -------------

CASH - ending                                                  $      45,954
                                                               =============




                                       12





                            DETOUR MEDIA GROUP, INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                   Nine Month Period Ended September 30, 2001


1.   Unaudited Interim Financial Statements

     The accompanying unaudited financial statements have been prepared in
     accordance with the instructions for Form 10-QSB and do not include all of
     the information and footnotes required by generally accepted accounting
     principles for complete financial statements. In the opinion of management,
     all adjustments, consisting only of normal recurring adjustments considered
     necessary for a fair presentation, have been included. Operating results
     for any quarter are not necessarily indicative of the results for any other
     quarter or for the full year.

2.   Basis of Presentation

          Business combination

     On June 6, 1998, pursuant to the terms of an Agreement and Plan of
     Reorganization, Ichi-Bon Investment Corporation ("IBI") acquired all of the
     outstanding common stock of Detour, Inc. ("Old Detour") in exchange for
     4,500,000 unregistered shares of IBI's common stock. As a result of the
     transaction, the former shareholders of Old Detour received shares
     representing an aggregate of 90% of IBI's outstanding common stock,
     resulting in a change in control of IBI. As a result of the merger, IBI was
     the surviving entity and Old Detour ceased to exist. Simultaneously
     therewith, IBI amended its articles of incorporation to reflect a change in
     IBI's name to "Detour Magazine, Inc." References to the "Company" or
     "Detour" refer to Detour Magazine, Inc. together with the predecessor
     company, Old Detour.

     The acquisition of Old Detour has been accounted for as a reverse
     acquisition. Under the accounting rules for a reverse acquisition, Old
     Detour is considered the acquiring entity. As a result, historical
     financial information for periods prior to the date of the transaction are
     those of Old Detour. Under purchase method accounting, balances and results
     of operations of Old Detour will be included in the accompanying financial
     statements from the date of the transaction, June 6, 1998. The Company
     recorded the assets and liabilities (excluding intangibles) at their
     historical cost basis which was deemed to be approximate fair market value.
     The reverse acquisition is treated as a non-cash transaction except to the

                                       13





     extent of cash acquired, since all consideration given was in
     the form of stock.

          Earnings per share

     Earnings per share have been computed based on the weighted average number
     of common shares outstanding. For the nine month period prior to the
     reverse acquisition discussed in the business combination section of Note 2
     above, the number of common shares outstanding used in computing earnings
     per share is the number of common shares outstanding as a result of such
     reverse acquisition (5,000,000 shares).

3.   History and Business Activity

     Detour was originally incorporated as Ichi-Bon Investment Corporation on
     May 18, 1990, under the laws of the State of Colorado. The name was changed
     to Detour Magazine, Inc. concurrent with the business combination described
     in Note 2. Prior to such business combination, Detour had not engaged in
     any operations or generated any revenue.

     Old Detour was a publisher of a nationally distributed magazine entitled
     "Detour" which is published monthly and contains articles and pictorial
     displays on fashion, music and social commentary.

     In February 2001, pursuant to the affirmative vote of the holders of a
     majority of our common stock, we amended our articles of incorporation,
     changing our name to "Detour Media Group, Inc."


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                                   SIGNATURES


     Pursuant to the  requirements  of Section 12 of the Securities and Exchange
Act of 1934,  the  Registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                      DETOUR MEDIA GROUP, INC.
                                      (Registrant)

                                      Dated:  December 3, 2001


                                      By:  s/Edward T. Stein
                                         ---------------------------------
                                         Edward T. Stein, President





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