U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549



                                 FORM 10-QSB/A 1


                             Quarterly Report Under
                       the Securities Exchange Act of 1934

                        For Quarter Ended: June 30, 1998

                         Commission File Number: 0-25388



                            DETOUR MEDIA GROUP, INC.
        (Exact name of small business issuer as specified in its charter)


                              DETOUR MAGAZINE, INC.
                                  (Former Name)


                                    Colorado
         (State or other jurisdiction of incorporation or organization)

                                   84-1156459
                        (IRS Employer Identification No.)


                        7060 Hollywood Blvd., Suite 1150
                             Los Angeles, California
                    (Address of principal executive offices)



                                      90038
                                   (Zip Code)


                                 (323) 469-9444
                           (Issuer's Telephone Number)



Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or
for such shorter  period that the registrant was required to file such reports),
and (2) has been subject to such filing  requirements  for the past 90 days: Yes
__X__ No ____.


The number of shares of the  registrant's  only class of common stock issued and
outstanding, as of October 10, 2001, was 36,572,364 shares.







                                     PART I


ITEM 1. FINANCIAL STATEMENTS.


     Our unaudited financial  statements for the six month period ended June 30,
1998, are attached hereto.


ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS


     The following  discussion  should be read in conjunction with the unaudited
financial  statements and notes thereto included herein. In connection with, and
because we desire to take  advantage  of, the "safe  harbor"  provisions  of the
Private  Securities  Litigation Reform Act of 1995, we caution readers regarding
certain forward looking statements in the following  discussion and elsewhere in
this report and in any other statement made by, or on our behalf, whether or not
in future filings with the Securities and Exchange  Commission.  Forward looking
statements are statements not based on historical  information  and which relate
to future  operations,  strategies,  financial  results  or other  developments.
Forward looking  statements are necessarily based upon estimates and assumptions
that are inherently  subject to significant  business,  economic and competitive
uncertainties and  contingencies,  many of which are beyond our control and many
of which,  with  respect to future  business  decisions,  are subject to change.
These  uncertainties and contingencies can affect actual results and could cause
actual results to differ  materially from those expressed in any forward looking
statements  made by, or on our behalf.  We  disclaim  any  obligation  to update
forward looking statements.


OVERVIEW


     Detour Media Group,  Inc.,  f/k/a Detour  Magazine,  Inc.,  f/k/a  Ichi-Bon
Investment  Corporation  ("we," "us," "our" or our "company"),  was incorporated
under  the laws of the  State of  Colorado  on May 18,  1990.  On June 6,  1997,
pursuant to the terms of an Agreement  and Plan of  Reorganization,  we acquired
all of the issued and  outstanding  securities  of Detour,  Inc.,  a  California
corporation,  in exchange for 4,500,000 shares of our "restricted" common stock.
As a result, we were the surviving entity.

     We are engaged in the  publishing of a monthly  magazine  entitled  Detour,
which includes  advertisements  and articles  relating to fashion,  contemporary
music and entertainment and social issues.  Management describes the magazine as
an "urban, avant-garde" publication. We derive approximately 80% of our revenues
from advertising, with the balance from circulation. We maintain offices in both
Los Angeles and New York City.



                                        2






     Our magazine is  published  monthly,  with the  exception of the issues for
January/February and July/August,  1997, for which one issue was published.  The
magazine has been, in general,  approximately 192 pages in length,  comprised of
about 60 to 70 pages of advertising,  with the balance in editorial pages.  This
reflects  the  limited,  but  growing,   advertising  base  which  typifies  new
publications.

     This  amendment is being filed in order to provide  investors  with revised
financial  statements for the six month period ended June 30, 1998 in accordance
with a  consent  order  entered  between  us and  the  Securities  and  Exchange
Commission.  See "Part II, Item 1" below,  for an  explanation  of this  consent
order. For a better  understanding of our current  operations and business plan,
readers are advised to review our annual report on Form 10-KSB/A1 for the fiscal
year  ended  December  31,  2000,  as well as our Form  10-QSB for the six month
period ended June 30, 2001.

     The  following  information  is intended to highlight  developments  in our
operations,  to  present  our  results of  operations,  to  identify  key trends
affecting our businesses and to identify other factors  affecting our results of
operations for the six month periods ended June 30, 1998 and 1997.


RESULTS OF OPERATIONS

     Comparison  of Results of  Operations  for the Six Month Periods Ended June
30, 1998 and 1997


     During the six month  period ended June 30,  1998,  our revenues  increased
compared to the similar period in 1997, as we generated  revenues of $2,369,886,
as compared to revenues of $1,761,398 for the six months ended June 30, 1997, an
increase of $608,488  (34.5%).  This  increase  was  attributable  to  increased
circulation and advertising.  In the six month period ended June 30, 1998, costs
of sales rose to $1,605,448 from $932,556 in the six months ended June 30, 1997,
an increase of $672,892  (72%).  In this regard,  printing  costs,  distribution
costs and editorial and photo  expenses  increased  significantly.  This was due
primarily  to the  increase in print  orders of our  magazine  (number of copies
printed),  caused  by our  management's  efforts  to expand  circulation,  which
resulted in increased printing, paper and distribution costs as a factor of such
expansion. Further, while these figures indicate an increase in costs during the
six month period ended June 30, 1998, during the six month period ended June 30,
1997 five issues of our magazine were on-sale in the applicable  period in 1997,
as opposed to six magazines  during the  applicable  period in 1998.  Additional
costs were incurred as a result of additional  newsstand and subscription copies
printed.  Management anticipated these costs in our budget, as we are engaged in
a program to increase visibility of the magazine,  in order to increase revenues
in the future. It is management's belief that the increased costs


                                        3






associated with various  promotions will result in greater visibility and market
share  in  the  future,  with  our  incurring   significant  losses  during  the
promotional  period.  However,  there can be no assurances that we will generate
greater  revenues  in the  future  as a  result  of these  additional  marketing
efforts.

     Selling,  general and administrative  expenses also decreased significantly
during the six month  period ended June 30, 1998 to  $1,939,199,  as compared to
$4,296,459  for the six  month  period  ended  June  30,  1997,  a  decrease  of
$2,357,260  (54.8%),  as a primary result of $3,278,000 in consulting fees which
arose from recording the value of options issued as compensation  for consulting
fees  during the six month  period  ended June 30,  1997.  See "Part II, Item 1,
Legal Proceedings" below.

     During the six month period ended June 30, 1998, interest expense also rose
in comparison  to the similar  period in 1997, as a result of our need to borrow
additional working capital from affiliates, from $86,518 in the six month period
ended June 30,  1997,  to $130,319 for the six month period ended June 30, 1998,
an increase of $43,801 (51%). See "Liquidity and Capital Resources" below.

     As a result,  we  generated  a net loss of  $(1,305,080)  for the six month
period ended June 30, 1998,  compared to a net loss of $(3,554,135)  for the six
month period ended June 30, 1997.  It is  anticipated  that we will  continue to
incur operating losses in the foreseeable future, until such time as we are able
to implement our new business  plan more fully  described in our Form 10-KSB for
the fiscal year ended December 31, 2000, as well as obtain the capital necessary
to allow us to  implement  such plan.  There can be no  assurances  that we will
successfully  implement  our new  business  plan,  or that  we will  obtain  the
necessary capital to allow us to undertake the same.


LIQUIDITY AND CAPITAL RESOURCES


     At the end of the six  month  period  ended  June 30,  1998,  we had a bank
overdraft of $24,937.  Accounts  receivable  increased to $538,596 from $281,889
during the six month period ended June 30, 1997, an increase of $256,707  (91%),
which management attributes to increased sales of our Magazine.

     At June 30, 1998, we had outstanding notes payable to non-affiliates in the
aggregate amount of $633,744, including the following:

     (i) A note in the principal amount of $90,000, which is due upon demand and
bears interest at the rate of 18%,  payable  quarterly.  This note is personally
guaranteed by Ed Stein,  an officer,  director and principal  shareholder of our
company.



                                        4





     (ii) A note in the principal  amount of $122,000,  which bears  interest at
the rate of 8% per  annum.  All  principal  and  interest  on this  note was due
January  22,  1998,  but the due date was  extended  by mutual  agreement  until
September 30, 1998. This note is also personally guaranteed by Mr. Stein.


     (iii) Two notes which arose as part of the  acquisition  consummated  by us
during the three month period ended March 31, 1998 of Milton Magazine, including
one note  with an  outstanding  principal  balance  of  $98,336,  which  accrues
interest at prime rate plus 2% and which is to be repaid over a two year period,
with  principal  and  interest  payments  escalating  over the life of the note,
beginning with monthly payments of $3,164 and escalating to $6,125, and a second
note in the  principal  amount of  $15,000,  which  accrues no  interest  and is
payable in monthly payments of $5,000, which commenced in May 1998.

     The  remaining  outstanding  note payable to an  unaffiliated  party in the
principal amount of $932,313 arose out of a loan originally due to an affiliated
party.  Relevant  thereto,  in 1995,  Mr. Stein  loaned us $932,313  which bears
interest at the rate of 12% per annum and is due upon demand.  The obligation is
secured  by all of our  assets.  The note  holder  agreed  to  subordinate  this
security position  relevant to our accounts  receivable  factoring  arrangement.
This stockholder  subsequently assigned this Note to JCM Capital Corp. As of the
date of this report,  we are making interest payments on this obligation and are
in discussions with this creditor relating to repayment terms.

     Mr. Stein has also loaned us the  principal sum of  $1,314,442,  which loan
bears interest at the rate of 12% per annum,  calculated on the average  monthly
outstanding balance and which is due upon demand.  Applicable thereto, Mr. Stein
has provided us with a letter  advising that he will abstain from  demanding any
repayment on this obligation at least through December 31, 1998.

     We presently factor our monthly domestic  accounts  receivable with Riviera
Financial, Inc., Los Angeles, California ("Riviera").  The majority of factoring
provided by Riviera is on a  non-recourse  basis.  On  average,  we pay a fee to
Riviera of approximately 4.5% per month.  Historically,  we factor approximately
$3 million per annum in accounts receivable with Riviera.  Riviera's maximum fee
for factoring our  receivables is 9% per month,  with a hold back of 11% on each
invoice until receipt of funds. Therefore,  Riviera is only factoring 89% of our
total eligible domestic advertising receivables.  In addition, Riviera also acts
in the capacity of credit manager for the Magazine by performing  credit checks,
mailing  invoices,  making  collection  calls  and  posting  receivables.  It is
anticipated that,  provided we successfully raise additional capital in the near
future,  of which there can be no  assurance,  the factoring  relationship  with
Riviera will be terminated, as


                                        5






management  believes that it will no longer be necessary due to sufficient  cash
then available to us.

     Management  has  undertaken a plan of expansion  and in order to effectuate
the same, has recognized our need for additional  operating capital. In response
thereto,  in November 1997, we commenced a private  offering of our common stock
wherein we offered up to  4,700,000  shares of our common  stock  (post  forward
split) at a price of $.75 per  share,  for  aggregate  gross  proceeds  of up to
$3,525,000.  In April  1998,  this  offering  closed  with our  receiving  gross
proceeds of $765,000 from the sale of 1,020,000  common shares.  In management's
view, the funds  generated  from this offering have not been  sufficient to meet
our needs for additional working capital in order to allow us to fully implement
our expanded business plan.  Numerous  scenarios are presently being explored by
management,  including  discussions  with  investment  banking  firms  who  have
expressed an interest in working  with us to raise  additional  equity  capital.
However,  as of the date of this report,  no definitive  arrangements  have been
made between us and any third party wherein such third party has agreed to raise
additional  capital for us and, while  management is optimistic  that it will be
successful in this regard,  there are no assurances  that any  additional  funds
will be raised.  Our failure to raise additional  funds,  either debt or equity,
will have a significant  negative  impact on our ability to generate  profitable
operations.


TRENDS


     Management believes that we will continue to operate our business at a loss
for the  foreseeable  future,  but is optimistic  that we will begin  generating
profits from our operations  beginning in the year 2000, and possibly earlier if
sufficient  working  capital  discussed in  "Liquidity  and Capital  Resources,"
above, is raised. This will occur as a result of increased circulation of Detour
Magazine and new acquisitions of existing unaffiliated magazines, of which there
can be no  assurance.  The new  magazine  acquisitions  will  allow the  current
management team to spread its cost over the new titles.  The current back office
structure can add two to six additional  magazines without adding any additional
personnel.  However,  there can be no assurances that we will become  profitable
within the time parameters described herein, or at all.


INFLATION


     Although our operations are influenced by general economic  conditions,  we
do not believe that inflation had a material affect on the results of operations
during the six month period ended June 30, 1998.




                                        6





                           PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS.


     By notice  dated March 30, 2000,  the staff of the Salt Lake City  District
Office of the Securities  and Exchange  Commission  ("SEC" or "the  Commission")
notified  us and our  Chairman  that  it was  recommending  to the  SEC  that an
enforcement  action  be  filed  against  both us and our  Chairman  relating  to
accuracy  of  certain  of  our  financial  statements  in  1997  and  1998.  The
recommended  enforcement  action was based on: (i) the improper  presentation of
certain  quarterly  financial  information;  and (ii) the  failure  to record in
accordance with generally accepted accounting principles the proper compensation
expense  resulting  from the  issuance  to  consultants  in 1997 of  options  to
purchase  4,400,000  shares of common  stock.  According  to the notice from the
Commission,  the SEC anticipates  alleging that we had violated Section 17(a) of
the Securities Act of 1933, and Section 10(b) of the Securities  Exchange Act of
1934,  Rule  10b-5,  Section  13(a)  of  the  Exchange  Act  and  various  rules
promulgated thereunder.

     We believed that the issue  regarding  improper  presentation  of quarterly
financial  information relates to our averaging of certain costs and expenses in
certain  quarterly  periods in 1997 and 1998 instead of calculating  these costs
and  expenses  precisely.  To comply with the staff's  requirement,  we would be
required to determine  the actual costs and expenses for the affected  quarters.
The  second  issue   related  to  whether  we  recorded  the  proper  amount  of
compensation  expense in  connection  with the  issuance  of the  options to the
consultants.  We recorded an expense of $21,991,  based on the exercise price of
the options of $.005 per share. Based upon our restated financial statements, we
actually incurred  consulting fees of $3,278,000 arising from revised valuations
of stock options issued by us in 1997. This new valuation takes into account the
market value of our common stock  following  issuance of the options  ($1.50 per
share) as opposed to the option exercise price per share ($0.01) and the term of
the options granted (2 years). The SEC staff believes that the expense should be
the fair market value of the options at the time the options were issued.

     In 2000,  we advised the staff that we wished to cooperate  fully and reach
an agreement on an appropriate  remedy to resolve this matter. We had determined
to restate our financial statements to address the concerns raised by the staff.

     On November 22, 2000, the matter was resolved by the  Commission  issuing a
cease-and-desist proceeding pursuant to Section 8A of the Securities Act of 1933
and Section 21C of the Securities  Exchange Act of 1934. The Commission  ordered
us to amend our filings with the  Commission  to properly  reflect our financial
condition  and  operating  results,  and as required by Section  13(b)(2) of the
Exchange Act, make and keep books, record and


                                        7






accounts  which,  in  reasonable  detail,  accurately  and  fairly  reflect  the
transactions and dispositions of our assets.  This amendment is being filed as a
result of the aforesaid order.

     The  Commission  further  ordered  us to devise  and  maintain  a system of
internal accounting  controls sufficient to provide reasonable  assurances that,
among  other  things,  transactions  are  recorded  as  necessary  to permit the
preparation  of financial  statements  in  conformity  with  generally  accepted
accounting principles.  We have advised the Commission of our intention to amend
our filing with the  Commission.  No civil  penalties  were assessed  against us
relevant to the settlement of this matter.

     We have been named as a defendant in several  other  lawsuits in the normal
course of our business.  With the exception of one  prospective  matter,  in the
opinion of management after consulting with legal counsel,  the liabilities,  if
any,  resulting  from  these  matters  will not have a  material  effect  on our
financial statements.


ITEM 2. CHANGES IN SECURITIES.


     In  November  1997,  we  commenced a private  offering of our common  stock
wherein we offered up to  4,700,000  shares of our common  stock  (post  forward
split) at a price of $.75 per  share,  for  aggregate  gross  proceeds  of up to
$3,525,000.  In April  1998,  this  offering  closed  with our  receiving  gross
proceeds of $765,000 from the sale of 1,020,000 common shares.


ITEM 3. DEFAULTS UPON SENIOR SECURITIES - NONE

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None

ITEM 5. OTHER INFORMATION - None

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K -


     (a) Exhibits - none


     (b) Reports on Form 8-K - None.


                                        8




                            DETOUR MEDIA GROUP, INC.
                           f/k/a Detour Magazine, Inc.
                             CONDENSED BALANCE SHEET

                                                    (unaudited)   (audited)
                                                      For the      For the
                                                     Six Months  Fiscal Year
                                                       Ended        Ended
                                                      June 30    December 31
                                                        1998         1997
                                                   ------------  ------------
ASSETS:

CURRENT ASSETS
 Cash                                              $          0  $     11,089
 Accounts receivable                                    538,596       281,889
 Prepaid expenses and other current assets              379,832        61,079
                                                   ------------  ------------
  Total current assets                                  918,428       354,057
                                                   ------------  ------------

PROPERTY AND EQUIPMENT, Net                             130,979       132,591
                                                   ------------  ------------

OTHER ASSETS
 Security deposits                                       15,700        13,750
                                                   ------------  ------------
  Total other assets                                     15,700        13,750
                                                   ------------  ------------

  TOTAL ASSETS                                     $  1,065,107  $    500,398
                                                   ============  ============

LIABILITIES:

CURRENT LIABILITIES
 Bank overdraft                                    $     24,937  $          0
 Accounts payable and accrued expenses                1,008,824       870,714
 Deferred revenue                                       556,373       192,057
 Notes payable                                          633,744       372,000
 Accrued interest payable                                18,185        19,216
 Due to stockholder                                   1,314,442       932,313
 Note payable stockholders                              932,313       609,976
 Interest payable, stockholders                         134,871       224,615
                                                   ------------  ------------
  Total Current Liabilities                           4,623,689     3,220,891
                                                   ------------  ------------

EQUITY:

 Common stock                                            15,362        10,369
 Additional paid-in capital                           4,775,066     4,313,068
 Accumulated deficit                                 (8,349,010)   (7,043,930)
                                                   ------------  ------------
  TOTAL EQUITY                                       (3,558,582)   (2,720,493)
                                                   ------------  ------------

  TOTAL LIABILITIES
   AND EQUITY                                      $  1,065,107  $    500,398
                                                   ============  ============





                                        9





                            DETOUR MEDIA GROUP, INC.
                           f/k/a Detour Magazine, Inc.

                   UNAUDITED CONDENSED STATEMENT OF OPERATIONS



                                        For the Six Months       For the Three Months
                                          Ended June 30,            Ended June 30,
                                    ------------------------  --------------------------
                                        1998        1997         1998           1997
                                    -----------  -----------  -----------   ------------
                                                                
SALES                               $ 2,369,886  $ 1,761,398  $   829,292   $    680,422

COST OF SALES                         1,605,448      932,556      779,878       464,358
                                    -----------  -----------  -----------   -----------
  GROSS PROFIT                          764,438      828,842       49,414       216,064

SELLING, GENERAL AND
 ADMINISTRATIVE EXPENSES              1,883,965    1,005,781      879,486       385,923
                                    -----------  -----------  -----------   -----------
  OPERATING LOSS                     (1,119,527)    (176,939)    (830,072)     (169,859)

  Factoring fees                        (55,234)     (12,678)      (9,578)        3,341
  Consulting fees                             0   (3,278,000)           0    (3,278,000)
  Interest expense                     (130,319)     (86,518)     (84,932)      (50,000)
                                    -----------  -----------  -----------   -----------

  NET INCOME (LOSS)                 $(1,305,080) $(3,554,135) $   (924,582) $(3,494,518)
                                    ===========  ===========  ============  ===========

  Loss per share of
   common stock                     $     (0.08) $     (0.71) $      (0.06) $     (0.70)
                                    ===========  ===========  ============  ===========

  Weighted average
    shares outstanding               15,362,669    5,000,000    15,362,669    5,000,000
                                    ===========  ===========  ============ ============








                                       10




                            DETOUR MEDIA GROUP, INC.
                           f/k/a Detour Magazine, Inc.
                   UNAUDITED CONDENSED STATEMENT OF CASH FLOW

                                                        For the Six Months
                                                           Ended June 30,
                                                     --------------------------
                                                         1998          1997
                                                     ------------  ------------
CASH FLOWS FROM OPERATING ACTIVITIES
 Net (loss)                                          $ (1,305,080) $ (3,554,135)
                                                     ------------  ------------

 Depreciation and amortization                             17,820        19,123
 Value of warrants issued as consulting fees                    0     3,278,000
 Increase in accounts receivable                         (256,707)     (118,463)
 Decrease (increase) in prepaid expenses
  and other current assets                               (320,703)       14,153
 Increase in accounts payable and accrued expenses        138,110       438,972
 Increase in deferred revenue                             364,316             0
 Decrease in accrued interest payable                      (1,031)            0
 Increase (decrease) in interest payable, stockholder     (89,744)       73,333
                                                     ------------  ------------
  TOTAL ADJUSTMENTS                                      (147,939)    3,705,118
                                                     ------------  ------------

  NET CASH PROVIDED BY (USED IN)
   OPERATING ACTIVITIES                                (1,453,019)      150,983
                                                     ------------  ------------

CASH FLOWS USED IN INVESTING ACTIVITIES
 Purchase of fixed assets                                 (16,208)       (9,534)
 Net proceeds from officer                                      0        52,241
                                                     ------------  ------------

  NET CASH PROVIDED BY (USED IN)
   INVESTING ACTIVITIES                                   (16,208)       42,707
                                                     ------------  ------------

CASH FLOWS FROM FINANCING ACTIVITIES
 Decrease in bank overdraft                                24,937       (23,062)
 Net proceeds from (disbursements on) notes payable       261,744       (13,300)
 Net proceeds from stockholder                            704,466        21,545
 Proceeds from issuance of stock                          466,991             0
 Disbursements upon merger and recapitalization                 0       (81,784)
                                                     ------------  ------------
  NET CASH PROVIDED BY (USED IN)
   FINANCING ACTIVITIES                                 1,458,138       (96,601)
                                                     ------------  ------------

  NET DECREASE IN CASH                                    (11,089)       97,089

  CASH -  beginning                                        11,089             0
                                                     ------------  ------------

  CASH - ending                                      $          0  $     97,089
                                                     ============  ============





                                       11





              DETOUR MEDIA GROUP, INC., f/k/a DETOUR MAGAZINE, INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                      Six Month Period Ended June 30, 1998

1.   Unaudited Interim Financial Statements

     The  accompanying  unaudited  financial  statements  have been  prepared in
     accordance with the  instructions for Form 10-QSB and do not include all of
     the information  and footnotes  required by generally  accepted  accounting
     principles for complete financial statements. In the opinion of management,
     all adjustments, consisting only of normal recurring adjustments considered
     necessary for a fair  presentation,  have been included.  Operating results
     for any quarter are not necessarily indicative of the results for any other
     quarter or for the full year.

2.   Basis of Presentation

          Business combination

     On  June 6,  1997,  pursuant  to the  terms  of an  Agreement  and  Plan of
     Reorganization, Ichi-Bon Investment Corporation ("IBI") acquired all of the
     outstanding  common stock of Detour,  Inc.  ("Old  Detour") in exchange for
     4,500,000  unregistered  shares of IBI's common  stock.  As a result of the
     transaction,   the  former  shareholders  of  Old  Detour  received  shares
     representing  an  aggregate  of  90% of  IBI's  outstanding  common  stock,
     resulting in a change in control of IBI. As a result of the merger, IBI was
     the  surviving  entity  and Old  Detour  ceased  to  exist.  Simultaneously
     therewith, IBI amended its articles of incorporation to reflect a change in
     IBI's  name to "Detour  Magazine,  Inc."  References  to the  "Company"  or
     "Detour"  refer to Detour  Magazine,  Inc.  together  with the  predecessor
     company, Old Detour.

     The  acquisition  of  Old  Detour  has  been  accounted  for  as a  reverse
     acquisition.  Under the  accounting  rules for a reverse  acquisition,  Old
     Detour  is  considered  the  acquiring  entity.  As  a  result,  historical
     financial  information for periods prior to the date of the transaction are
     those of Old Detour. Under purchase method accounting, balances and results
     of operations of Old Detour will be included in the accompanying  financial
     statements  from the date of the  transaction,  June 6, 1997.  The  Company
     recorded  the  assets  and  liabilities  (excluding  intangibles)  at their
     historical cost basis which was deemed to be approximate fair market value.
     The reverse acquisition is treated as a non-cash  transaction except to the
     extent of cash acquired,  since all consideration  given was in the form of
     stock.


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          Earnings per share

     Earnings per share have been computed based on the weighted  average number
     of  common  shares  outstanding.  For the nine  month  period  prior to the
     reverse acquisition discussed in the business combination section of Note 2
     above, the number of common shares  outstanding used in computing  earnings
     per share is the number of common  shares  outstanding  as a result of such
     reverse acquisition (5,000,000 shares).

3.   History and Business Activity

     Detour was originally  incorporated as Ichi-Bon  Investment  Corporation on
     May 18, 1990, under the laws of the State of Colorado. The name was changed
     to Detour Magazine, Inc. concurrent with the business combination described
     in Note 2. Prior to such  business  combination,  Detour had not engaged in
     any operations or generated any revenue.

     Old Detour was a publisher of a nationally  distributed  magazine  entitled
     "Detour"  which is published  monthly and contains  articles and  pictorial
     displays on fashion, music and social commentary.



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                                   SIGNATURES


     Pursuant to the  requirements  of Section 12 of the Securities and Exchange
Act of 1934,  the  Registrant has duly caused this amendment to its report to be
signed on its behalf by the undersigned, thereunto duly authorized.


                                        DETOUR MEDIA GROUP, INC.
                                        (Registrant)

                                        Dated: October 16, 2001


                                        By: s/Edward T. Stein
                                            ---------------------------
                                            Edward T. Stein, President



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