U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-QSB

                             Quarterly Report Under
                       the Securities Exchange Act of 1934

                        For Quarter Ended: March 31, 2001

                         Commission File Number: 0-25388



                            DETOUR MEDIA GROUP, INC.
        (Exact name of small business issuer as specified in its charter)



                                    Colorado
         (State or other jurisdiction of incorporation or organization)

                                   84-1156459
                        (IRS Employer Identification No.)

                        7060 Hollywood Blvd., Suite 1150
                             Los Angeles, California
                    (Address of principal executive offices)

                                      90028
                                   (Zip Code)

                                 (323) 469-9444
                           (Issuer's Telephone Number)


Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or
for such shorter  period that the registrant was required to file such reports),
and (2) has been subject to such filing  requirements  for the past 90 days:
Yes __X__ No ____.

The number of shares of the  registrant's  only class of common stock issued and
outstanding, as of May 21, 2001, was 28,611,633 shares.









                                     PART I


ITEM 1. FINANCIAL STATEMENTS.

     The unaudited  financial  statements for the three month period ended March
31, 2001, are attached hereto.

ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

     The following  discussion  should be read in  conjunction  with our audited
financial  statements and notes thereto included herein. In connection with, and
because we desire to take  advantage  of, the "safe  harbor"  provisions  of the
Private  Securities  Litigation Reform Act of 1995, we caution readers regarding
certain forward looking statements in the following  discussion and elsewhere in
this report and in any other statement made by, or on our behalf, whether or not
in future filings with the Securities and Exchange  Commission.  Forward looking
statements are statements not based on historical  information  and which relate
to future  operations,  strategies,  financial  results  or other  developments.
Forward looking  statements are necessarily based upon estimates and assumptions
that are inherently  subject to significant  business,  economic and competitive
uncertainties and  contingencies,  many of which are beyond our control and many
of which,  with  respect to future  business  decisions,  are subject to change.
These  uncertainties and contingencies can affect actual results and could cause
actual results to differ  materially from those expressed in any forward looking
statements made by, or our behalf.  We disclaim any obligation to update forward
looking statements.

OVERVIEW

     We are engaged in publishing of a monthly magazine  entitled Detour,  which
includes advertisements and articles relating to fashion, contemporary music and
entertainment and social issues. Management describes the magazine as an "urban,
avant-garde"  publication.  We derive  approximately  80% of our  revenues  from
advertising,  with the balance from circulation. We maintain offices in both Los
Angeles and New York City.

     The Magazine is been  published  monthly,  with the exception of the issues
for  December/January  and  June/July,  for which one  issue is  published.  The
Magazine has been, in general,  approximately 150 pages in length,  comprised of
about 50 to 60 pages of advertising, with the balance in editorial pages.

     The  following  information  is intended to highlight  developments  in our
operations  to  present  our  results  of  operations,  to  identify  key trends
affecting our business and to

                                        2





identify  other factors  affecting our results of operations for the three month
periods ended March 31, 2001 and 2000.

RESULTS OF OPERATIONS

     Comparison of Results of Operations for the Three Month Periods Ended March
31, 2001 and 2000

     During the three month period ended March 31, 2001, our revenues  decreased
from the same period in 2000, as we generated revenues of $399,569,  compared to
revenues of  $1,084,007  for the similar  period in 2000, a decrease of $684,438
(63%).  This was  attributable  to only one double issue of our  Magazine  being
published  during this period,  compared to three single issues being  published
during the three month period  ended March 31, 2000,  resulting in a decrease in
advertising  revenues. We published only one issue during this period because of
our lack of working capital.  Our March 2001 issue was published and released in
April 2001,  subsequent  to the end of the three month period.  As a result,  we
anticipate that our revenues and costs of sales will increase in the three month
period to end June 30, 2001, which should include four issues of our Magazine.

     In the three  month  period  ended  March  31,  2001,  costs of sales  also
decreased 67%, to $237,316, compared to $712,947 for the similar period in 2000,
a decrease of $475,631,  which was also due to the publication of only one issue
of our Magazine during the applicable period, compared to three issues in 2000.

     Selling,  general and  administrative  expenses were $528,644 for the three
months  ended March 31,  2001,  compared to $665,502  for the similar  period in
2000,  a decrease  of $136,858  (21%).  This  decrease  was due  primarily  to a
reduction of staff and cost cutting  necessitated  by our  financial  condition.
However,  we continued to incur significant fees and expenses in connection with
our funding efforts and new business plan activities.

     Financing  fees in the amount of $150,000  were  incurred  during the three
month  period ended March 31, 2001,  which  represented  the value of our common
stock issued to a lender as a default penalty regarding our  non-performance  on
one of the conditions contained in the loan documents.

     Interest  expense  decreased  from $201,749 in the three months ended March
31,  2000,  to $194,500 for the three months ended March 31, 2001, a decrease of
$7,249 (4%) as a result of a small  decrease in the  principal  balance due to a
major shareholder.  See "Liquidity and Capital Resources" below. As a result, we
generated a net loss of  $(710,891)  for the three month  period ended March 31,
2001,  ($.03 per share) compared to a net loss of $(444,239) for the three month
period ended March 31, 2000 ($.02 per share).


                                        3





LIQUIDITY AND CAPITAL RESOURCES

     At the end of the three month period ended March 31, 2001, we had $8,451 in
cash and cash  equivalents.  Accounts  receivable  decreased  to  $288,401  from
$397,447  for the similar  period in 2000, a decrease of $109,046  (27%),  which
management  attributes  to the fact that we published  only one  magazine  issue
during  the  applicable  period,  as well as the fact  that we  commenced  a new
factoring arrangement with Receivable Financing Corp. during 2001.

     During the three month period ended March 31,  2001,  we received  $300,000
from  Union  Atlantic  as a  subsequent  contribution  to  the  10%  Convertible
Debentures  previously  issued in June 2000.  These  Debentures are for a 5 year
term and also contain  warrants to purchase 75,000 shares of our common stock at
exercise  prices of $.515 per warrant for 37,500 of the  warrants and $.5859 per
warrant for the remaining  37,500  warrants.  The Debentures may be converted at
any time during a three year term at a  conversion  price equal to the lesser of
$.90 per share,  or 80% of the average  three  lowest  closing bid prices of our
common stock during the 22 day trading period prior to conversion.

     We have numerous outstanding notes payable, including the following:

     In August 1998, we obtained a loan in the principal amount of $550,000 from
IBF Special Purpose Corporation II, to be used for general working capital. This
loan  currently  bears interest at the default rate of 28% per annum and was due
December 19,  1998,  including a one-time  extension  fee paid to this lender of
$5,500.  The loan provides for an exit fee equal to 3% of the original principal
amount of the loan  ($16,500)  and is secured by 1,000,000  shares of our common
stock, which were provided by 7 shareholders,  including Mr. Stein, who tendered
190,000 shares as part of the security. Mr. Stein has also personally guaranteed
this obligation.  In December 1998, we repaid $27,500 of the principal  balance.
We also paid all interest  which had accrued  through  June 30,  2000.  In April
2001,  we tendered a payment of $170,000 on this  obligation  and entered into a
Forebearance  Agrement which  provides,  among other things,  for us to pay this
lender $25,000 per month until the entire balance is paid in full.  Upon payment
in full, the lender will return all of the stock provided as security.  Interest
continues to accrue at the default rate.

     In December 1999, we obtained a $200,000 loan from  Sigmapath  Corporation,
which  accrues  interest  at the rate of 6% per annum and became due on March 8,
2000.  We paid $100,000 on this  obligation.  In March 2001, an action was filed
against  us by an officer  of  Sigmapath  to  collect  the  balance of  $100,000
remaining  due.  However,  this action was  dismissed  by the court  because the
plaintiff who brought the action was not the proper party in interest. Since its
dismissal, we have not heard anything from

                                        4





this lender, nor otherwise been advised of any further action being brought.

     In February  2001,  we received a loan from an  individual in the principal
amount  of  $80,000,  which we repaid in full in March  2001.  We issued  75,000
shares of our "restricted" common stock as full consideration for this loan.

     At March  31,  2001,  we had nine  other  notes  payable  in the  aggregate
principal  amount of $936,791,  bearing interest at rates ranging from 8% to 12%
per annum,  all of which  require a monthly or  quarterly  payment of  principal
and/or interest. These notes are due on demand or past due.

     In 1995, our majority  stockholder  loaned us $932,313.  In 1996, this note
was converted to a demand note,  bearing  interest at the rate of 12% per annum.
In 1996, this stockholder  subsequently assigned this Note to JCM Capital Corp.,
a minority stockholder,  who, upon information and belief, has assigned portions
of  this  note  to  other  unaffiliated   parties.   This  note  is  secured  by
substantially  all  of our  assets,  except  for  accounts  receivable.  Accrued
interest  payable  to this  stockholder  at March  31,  2001  totaled  $553,000.
Interest  expense for this note was $28,000  during the three month period ended
March 31, 2001.

     Advances  from  stockholder   represent   advances  made  by  our  majority
stockholder  for working capital  purposes.  At September 30, 2000, the advances
bore  interest at 8% per annum and were  payable on demand.  In March 2000,  our
majority  stockholder  agreed to reduce the annual interest rate to 8% from 12%,
effective  January  1,  2000 and  modify  the  repayment  terms.  Under  the new
repayment terms, the advances are repayable in monthly principal installments of
$42,000 commencing January 1, 2001. However, we must use at least 25% of the net
proceeds of any financing received by us to repay the advances.  Further, all of
the advances are due and payable in full at such time as we have received equity
financing of at least $10 million.  At March 31, 2001,  $2,585,721  of principal
was outstanding and classified as short-term.  Accrued  interest  payable to the
majority stockholder at March 31, 2001 totaled $845,537. Interest expense on the
advances was $75,000 for the three month period ended March 31, 2001.

TRENDS

     In order to  implement  our new  business  strategy  described  in our Form
10-KSB for the fiscal year ended  December 31, 2000,  we need to raise a minimum
of $2  million  of  additional  capital,  over and above  what we have  recently
raised.  The capital which we received  recently was utilized to pay outstanding
obligations  which had  accrued  and we were  unable to utilize  these funds for
implementation of our new business plan. Without the additional capital, it will
be necessary to abandon our plans for Detour Music

                                        5





and Detour Europe. In addition, we will be required to continue to substantially
reduce costs for the  magazine and not able to sustain our existing  advertising
revenue  or grow the  circulation  base.  In the event all  current  discussions
terminate without additional  capital,  we will have to enter a joint publishing
arrangement with other magazine publishers or liquidate.

     With an additional  two million of capital,  we will begin to implement our
business  strategy  and,  while no  assurances  can be  provided,  we  should be
profitable within 18 months after receipt of applicable funding.

INFLATION

     Although our operations are influenced by general economic  conditions,  we
do not believe that inflation had a material affect on our results of operations
during the three month period ended March 31, 2001.

                           PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

     By notice  dated March 30, 2000,  the staff of the Salt Lake City  District
Office of the Securities  and Exchange  Commission  ("SEC" or "the  Commission")
notified  us and our  Chairman  that  it was  recommending  to the  SEC  that an
enforcement  action  be  filed  against  both us and our  Chairman  relating  to
accuracy  of  certain  of  our  financial  statements  in  1997  and  1998.  The
recommended  enforcement  action was based on: (i) the improper  presentation of
certain  quarterly  financial  information;  and (ii) the  failure  to record in
accordance with generally accepted accounting principles the proper compensation
expense  resulting  from the  issuance  to  consultants  in 1997 of  options  to
purchase  4,400,000  shares of common  stock.  According  to the notice from the
Commission,  the SEC anticipates  alleging that we had violated Section 17(a) of
the Securities Act of 1933, and Section 10(b) of the Securities  Exchange Act of
1934,  Rule  10b-5,  Section  13(a)  of  the  Exchange  Act  and  various  rules
promulgated thereunder.

     We believed that the issue  regarding  improper  presentation  of quarterly
financial  information relates to our averaging of certain costs and expenses in
certain  quarterly  periods in 1997 and 1998 instead of calculating  these costs
and  expenses  precisely.  To comply with the staff's  requirement,  we would be
required to determine  the actual costs and expenses for the affected  quarters.
The  second  issue   related  to  whether  we  recorded  the  proper  amount  of
compensation  expense in  connection  with the  issuance  of the  options to the
consultants.  We recorded an expense of $21,991,  based on the exercise price of
the options of $.005 per share.  We understand  that the staff believes that the
expense  should be the fair market  value of the options at the time the options
were

                                        6





issued.  Under generally  accepted  accounting  principles,  any such additional
compensation   expense  in  connection  with  the  options  would  result  in  a
corresponding  increase in our paid-in  capital.  Thus,  while the expense would
increase our net loss for 1997, the paid-in capital would be similarly increased
and there would be no change to our total deficit in stockholders'  equity as of
the end of 1997.

     In 2000,  we advised the staff that we wished to cooperate  fully and reach
an agreement on an appropriate  remedy to resolve this matter. We had determined
to restate our financial statements to address the concerns raised by the staff.

     On November 22, 2000, the matter was resolved by the  Commission  issuing a
cease-and-desist proceeding pursuant to Section 8A of the Securities Act of 1933
and Section 21C of the Securities  Exchange Act of 1934. The Commission  ordered
us to amend our filings with the  Commission  to properly  reflect our financial
condition  and  operating  results,  and as required by Section  13(b)(2) of the
Exchange  Act,  make and keep books,  record and accounts  which,  in reasonable
detail,  accurately and fairly reflect the  transactions and dispositions of our
assets.  The  Commission  further  ordered us to devise and maintain a system of
internal accounting  controls sufficient to provide reasonable  assurances that,
among  other  things,  transactions  are  recorded  as  necessary  to permit the
preparation  of financial  statements  in  conformity  with  generally  accepted
accounting principles.  We have advised the Commission of our intention to amend
our filing with the  Commission.  No civil  penalties  were assessed  against us
relevant to the settlement of this matter.

     We have been named as a defendant in several  other  lawsuits in the normal
course of our business.  With the exception of one  prospective  matter,  in the
opinion of management after consulting with legal counsel,  the liabilities,  if
any,  resulting  from  these  matters  will not have a  material  effect  on our
financial statements.

ITEM 2. CHANGES IN SECURITIES

     In January 2001, 260,000 shares of our common stock were issued relating to
Union  Atlantic as  compensation  for  financing  fees  relating to the $300,000
investment made in January 2001.

     In February 2001, we issued 75,000 shares of our common stock to one person
as a financing fee for an $80,000 loan made to us in February 2001 and repaid in
March 2001.

     Beginning in January through March 2001, we issued  3,028,523 shares of our
common stock to 13 persons at a price of $0.26 per share.  From this offering we
received $739,000 in net proceeds.

                                        7





Each of the investors was an "accredited investor" as that term is defined under
the Securities Act of 1933, as amended.

     Also,  in March 2001,  we issued  1,000,000  shares of our common  stock as
compensation  and  financing  fees to cure a default  relevant  to the June 2000
financing  previously  undertaken.  In  June,  2000,  we  issued  a 5 year,  10%
Convertible  Debenture to five  investors for aggregate  proceeds of $1,000,000.
These  Debentures  also  contained  warrants to purchase  250,000  shares of our
common stock at exercise prices of $.515 per warrant for 125,000 of the warrants
and $.5859 per warrant for the remaining 125,000 warrants. The Debentures may be
converted  at any time during a three year term at a  conversion  price equal to
the lesser of $.90 per share,  or 80% of the average  three  lowest  closing bid
prices of our common stock during the 22 day trading period prior to conversion.
In addition,  we did undertake to file a registration  statement registering all
of the shares of common stock  underlying  the warrants with the  Securities and
Exchange Commission within 120 days following the issuance date.  Alternatively,
we had the right to  repurchase  all or any  portion  of these  Debentures  at a
purchase price of 135% of the issuance price. We were unable to repurchase these
Debentures and also failed to file the applicable registration statement.

Subsequent Event

     In April 2001, 1,333,333 shares of our common stock were issued pursuant to
the  exercise  of  outstanding  warrants  previously  issued in favor of Trilogy
Capital and Lexington  Capital,  which warrants were issued in connection with a
prior  financing to our company in 2000.  The exercise  price of these  warrants
were $.01 per share.

     In  each  instance   cited  above,   we  relied  upon  the  exemption  from
registration provided by Regulation D and/or Section 4(2), promulgated under the
Securities Act of 1933, as amended, to issue the relevant shares.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES - NONE

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     NONE

ITEM 5. OTHER INFORMATION - None

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K -

     (a) Exhibits - NONE

     (b) Reports on Form 8-K - NONE.

                                       8





                              DETOUR MAGAZINE, INC.

                             CONDENSED BALANCE SHEET

                                               (unaudited)   (audited)
                                                 March 31   December 31
                                                   2001         2000
                                              ------------  ------------
ASSETS:

Current Assets
     Cash                                     $      8,451  $     71,598
     Accounts receivable                           288,401       397,447
     Stock subscriptions receivable                500,000             0
     Prepaid expenses & other current assets       189,436        11,599
                                              ------------  ------------

       Total Current Assets                        986,288       480,644


Property And Equipment,  Net                        36,153        42,753

Debt issuance costs                                121,860       121,860

Security deposits and other assets                  34,709        16,125
                                              ------------  ------------

        TOTAL ASSETS                          $  1,179,010  $    661,382
                                              ============  ============

LIABILITIES:

Current Liabilities
     Accounts payable & accrued expenses      $  1,889,208  $  1,957,614
     Notes payable                               1,559,921     1,559,921
     Accrued interest payable                      237,204       145,204
     Due to stockholder                          2,462,509     2,556,021
     Note payable stockholders                     932,313       932,313
     Interest payable,  stockholders             1,398,534     1,296,037
                                              ------------  ------------

        Total Current Liabilities                8,479,689     8,447,110

Notes Payable, less current maturities           1,460,000     1,160,000

EQUITY:

     Common stock                                   27,280        22,915
     Additional paid-in capital                  9,433,142     8,543,139
     Accumulated deficit                       (18,221,101)  (17,511,782)
                                              ------------  ------------

        Total deficit in stockholders' equity   (8,760,679)   (8,945,728)
                                              ------------  ------------

     Total Liabilities & Equity               $  1,179,010  $    661,382
                                              ============  ============


                                       9




                               DETOUR MAGAZINE INC

                   UNAUDITED CONDENSED STATEMENT OF OPERATIONS


                                          For the Three Months
                                             Ended March 31,
                                     -------------------------------

                                         2001                2000
                                     ------------        -----------

SALES                                $    399,569        $ 1,084,007

COST OF SALES                             237,316            712,947

                                     ------------        -----------
     GROSS PROFIT                         162,253            371,060

SELLING, GENERAL AND
     ADMINISTRATIVE EXPENSES              528,644            665,502

                                     ------------        -----------
     OPERATING LOSS                      (366,391)          (294,442)


     Financing fees                      (150,000)                 -
     forgiveness of debt                        -             51,952
     Interest expense                    (194,500)          (201,749)

                                     ------------        -----------
     NET INCOME (LOSS)               $   (710,891)       $  (444,239)
                                     ============        ===========


Loss per share of
     common stock                    $      (0.03)       $     (0.02)
                                     ============        ===========



                                       10




                              DETOUR MAGAZINE, INC

                   UNAUDITED CONDENSED STATEMENT OF CASH FLOW

                                                         For the Three Months
                                                            Ending March 31
                                                           2001         2000
                                                       -----------   ----------
CASH FLOWS FROM OPERATING ACTIVITIES
     Net  (loss)                                       $  (710,891)  $ (444,239)
                                                       -----------   ----------


Depreciation and Amortization                                6,600        4,763
Forgiveness of debt                                              0       51,952
Decrease (increase) in accounts receivable                 109,046     (268,130)
Decrease (increase) in prepaid expenses
     and other current assets                             (177,837)      40,361
Decrease (increase) in stock subscriptions receivable     (500,000)           0
Decrease (increase) in other assets                        (18,584)           0
Increase (decrease) in accounts payable
     and accrued expenses                                  (68,406)    (382,162)
Increase (decrease) in accrued interest payable             92,000      (30,144)
Increase in interest payable, stockholder                  102,497      109,544
                                                       -----------   ----------

     Total Adjustments                                    (454,684)    (473,816)
                                                       -----------   ----------

NET CASH USED IN
     OPERATING ACTIVITIES                               (1,165,575)    (918,055)
                                                       -----------   ----------

CASH FLOW USED IN INVESTING ACTIVITIES
     Purchase of fixed assets                                1,572       (2,550)
                                                       -----------   ----------

      NET CASH USED IN INVESTING ACTIVITIES                  1,572       (2,550)
                                                       -----------   ----------

CASH FLOWS FROM INVESTING ACTIVITIES
     Decrease in bank overdraft                                  0      (69,452)
     Net proceeds from (payments on) notes payable         300,000       57,813
     Net proceeds from (payments to ) stockholders         (93,512)      51,920
     Proceeds from issuance of stock                       289,000    1,000,000
     Common stock issued for services                      605,368            0
     Fair value of warrants issued to
       non-employees for services                                0            0
                                                       -----------   ----------

          NET CASH PROVIDED BY FINANCING
             ACTIVITIES                                  1,100,856    1,040,281
                                                       -----------   ----------

          NET DECREASE IN CASH                             (63,147)

CASH - beginning                                            71,598
                                                       -----------

CASH - ending                                          $     8,451   $   26,824
                                                       ===========   ==========



                                       11





                            DETOUR MEDIA GROUP, INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                     Three Month Period Ended March 31, 2001

1.   Unaudited Interim Financial Statements

     The  accompanying  unaudited  financial  statements  have been  prepared in
     accordance with the  instructions for Form 10-QSB and do not include all of
     the information  and footnotes  required by generally  accepted  accounting
     principles for complete financial statements. In the opinion of management,
     all adjustments, consisting only of normal recurring adjustments considered
     necessary for a fair  presentation,  have been included.  Operating results
     for any quarter are not necessarily indicative of the results for any other
     quarter or for the full year.

2.   Basis of Presentation

          Business combination

     On  June 6,  1997,  pursuant  to the  terms  of an  Agreement  and  Plan of
     Reorganization, Ichi-Bon Investment Corporation ("IBI") acquired all of the
     outstanding  common stock of Detour,  Inc.  ("Old  Detour") in exchange for
     4,500,000  unregistered  shares of IBI's common  stock.  As a result of the
     transaction,   the  former  shareholders  of  Old  Detour  received  shares
     representing  an  aggregate  of  90% of  IBI's  outstanding  common  stock,
     resulting in a change in control of IBI. As a result of the merger, IBI was
     the  surviving  entity  and Old  Detour  ceased  to  exist.  Simultaneously
     therewith, IBI amended its articles of incorporation to reflect a change in
     IBI's  name to "Detour  Magazine,  Inc."  References  to the  "Company"  or
     "Detour"  refer to Detour  Magazine,  Inc.  together  with the  predecessor
     company, Old Detour.

     The  acquisition  of  Old  Detour  has  been  accounted  for  as a  reverse
     acquisition.  Under the  accounting  rules for a reverse  acquisition,  Old
     Detour  is  considered  the  acquiring  entity.  As  a  result,  historical
     financial  information for periods prior to the date of the transaction are
     those of Old Detour. Under purchase method accounting, balances and results
     of operations of Old Detour will be included in the accompanying  financial
     statements  from the date of the  transaction,  June 6, 1998.  The  Company
     recorded  the  assets  and  liabilities  (excluding  intangibles)  at their
     historical cost basis which was deemed to be approximate fair market value.
     The reverse acquisition is treated as a non-cash  transaction except to the
     extent of cash acquired,  since all consideration  given was in the form of
     stock.

                                       12






          Earnings per share

     Earnings per share have been computed based on the weighted  average number
     of common  shares  outstanding.  For the three  month  period  prior to the
     reverse acquisition discussed in the business combination section of Note 2
     above, the number of common shares  outstanding used in computing  earnings
     per share is the number of common  shares  outstanding  as a result of such
     reverse acquisition (5,000,000 shares).


3.   History and Business Activity

     Detour was originally  incorporated as Ichi-Bon  Investment  Corporation on
     May 18, 1990, under the laws of the State of Colorado. The name was changed
     to Detour Magazine, Inc. concurrent with the business combination described
     in Note 2.

     Prior  to  such  business  combination,  Detour  had  not  engaged  in  any
     operations or generated any revenue.

     Old Detour was a publisher of a nationally  distributed  magazine  entitled
     "Detour"  which is published  monthly and contains  articles and  pictorial
     displays on fashion, music and social commentary.

     In March,  2001, our  shareholders  approved  amendments to our Articles of
     Incorporation, which amendments included changing our name to "Detour Media
     Group,  Inc." and  increasing  the number of  authorized  common  shares to
     100,000,000 shares.

4.   Review of Report by Independent Auditor

     Effective March 15, 2000, the Securities and Exchange  Commission adopted a
     rule  requiring  that interim  auditor  reviews must be  undertaken  by all
     companies subject to the Section 12(g) reporting  requirements  promulgated
     under the  Securities  Exchange  Act of 1934,  as  amended.  The  Company's
     independent  auditor,  Grant  Thornton  LLP,  has not  reviewed the interim
     financial  statements  included in this Report,  but it is anticipated that
     they will do so in the near future and in the event of any requirement that
     revisions be  undertaken  by the Company to this  Report,  the Company will
     file an amendment accordingly.





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                                   SIGNATURES


     Pursuant to the  requirements  of Section 12 of the Securities and Exchange
Act of 1934,  the  Registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                        DETOUR MEDIA GROUP, INC.
                                        (Registrant)

                                        Dated:  May 21, 2001


                                        By:  s/ Andrew Left
                                           ------------------------------------
                                           Andrew Left, President





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