NASHVILLE, Tenn. - July 23, 2025 - PRLog -- If you've followed the Middle Tennessee real estate market for a while, you've undoubtedly heard of Brian Bass as a most respected agent when it comes to marketing homes to sell for the most amount of money. Now, he's one-upped himself with the latest addition to his advertising arsenal with what he calls his "Target Marketing" approach.
The ancient approach of placing your home in local magazines, along with the rest of the listings that your listing brokerage has is now a thing of the past. Brian has perfected an approach to Target Marketing by investing his own money to expose sellers' property to the most opportune buyer based on their interests, hobbies, family size, age, and even net worth and credit score.
In today's world, marketing is about matching your product to the prospects that are the most likely to have an interest in it. Much like at the grocery when you see that coupons print out based on the types of products that you tend to buy the most.
When asked how this innovative approach to home selling works, Brian said the following: "If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base. There's no sense marketing that home to retired couples, but it's a perfect fit for a family with a child or two of school-age years. If the home has a fenced yard, we can expose it to those that also have a dog in the house. If it has a wine cellar, we market to those that subscribe to Wine Connoisseur Magazine. This allows buyers to absolutely fall in love with the home, oftentimes meaning they'll pay a premium for something that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the general public. That's why oftentimes we can sell homes for more money. With the marketing data available from online and offline sources, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road."
For local homeowners, utilizing an agent that understands superior marketing and exposure can potentially net a lot more money from the ultimate sale of the property.
For more information on how this target marketing approach works and to find out how you may be able to get more from the sale of your home, contact Brian Bass at LPT Realty by calling 931-446-5653 or visit brianbass.lpthomesearch.com.
Source: 365 Property Solutions
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