Ollie’s (NASDAQ: OLLI), a highly differentiated and fast growing, extreme value retailer, was featured in a recent analysis report that discusses its positioning to outperform competitors. The report, written by LikeFolio Founder Andy Swan, reads “Purchase Intent (‘PI’) mentions at the dollar stores is up YoY but nowhere near as much as at Ollie’s. That’s up 147%! Target and Big Lots demand is virtually flat. Ollie’s is the value retailer of choice for a growing cadre of American shoppers known as Ollie’s Army. Membership in the rewards program, which gives consumers access to even bigger deals and early promo notices, increased 8% in Q1 to 12.9 million. The cult-like following accounts for approximately 80% of sales and is a key part of the growth strategy.”
About Ollie’s Bargain Outlet Holdings Inc.
Ollie’s is a highly differentiated and fast growing, extreme value retailer of brand name merchandise at drastically reduced prices. Known for its assortment of merchandise offered as Good Stuff Cheap(R), Ollie’s offers name brand products, Real Brands! Real Bargains!(R), in every department. These include housewares, food, books and stationery, bed and bath, floor coverings, toys, health and beauty aids and other categories. Ollie’s currently operates 447 stores in 29 states throughout half of the United States. For more information, visit www.Ollies.us.
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