Toronto, Ontario--(Newsfile Corp. - February 11, 2025) - Renowned Canadian company Tribe Method Coaching, founded by entrepreneur and business strategist Funk Roberts, announces the release of his highly anticipated book, "27 Tribe Secrets: The Psychological Strategies to Attract, Convert, Engage, and Retain Customers for Life While Building a Thriving Community That Never Leaves You". This groundbreaking book delivers a comprehensive blueprint for businesses struggling with customer retention, offering proven strategies to transform transactional relationships into lifelong brand loyalty.
27 Tribe Secrets
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Customer retention remains one of the biggest challenges for businesses today. While many companies focus on acquiring new customers, they often struggle to keep them engaged, leading to high churn rates and unstable revenue streams. 27 Tribe Secrets tackles this issue head-on, demonstrating how businesses can leverage human psychology to create communities that drive sustained growth. From subscription-based models to e-commerce, coaching programs, and service industries, this book provides a strategic framework for turning customers into engaged members who actively contribute to a brand's success.
Funk Roberts is no stranger to the power of community-driven business models. As the founder of Over 40 Alpha, one of the most successful membership-based fitness platforms, Roberts initially faced the same challenges many entrepreneurs encounter - keeping customers committed beyond the initial sale. His first attempt at launching a membership program faltered due to low retention rates, prompting him to seek guidance from community-building experts Mike and Rick Tielemans. Together, they developed a set of psychology-based and engagement-driven tactics that transformed Over 40 Alpha into a thriving business, earning multiple ClickFunnels Two Comma Club Awards for surpassing $1 million in annual revenue.
"Acquiring customers is only the first step. The real challenge is keeping them emotionally invested in your brand so they stay, engage, and advocate for your business," said Roberts. "With '27 Tribe Secrets', I wanted to share the exact strategies that helped me turn a struggling business into a thriving global community."
The book goes beyond traditional marketing tactics, incorporating behavioral science and real-world case studies from established brands to illustrate why customers naturally gravitate toward communities. Each of the 27 strategies breaks down actionable steps for businesses to create personalized customer experiences, foster exclusivity, and implement retention-focused engagement techniques that drive long-term growth.
"27 Tribe Secrets" is now available for purchase on Amazon in hardcover, Kindle, and audiobook formats.
Media Contact
Name: Funk Roberts
Website: http://www.tribesecretsbook.com/
Contact: funkroberts@gmail.com
Address: 15 Elsie Lane, Toronto, Canada M6P3N3
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