Former MLB team executive Fred Rivera announced the official launch of Rivera Group, a sports business advisory firm providing strategic support for investors, operators, and professional and amateur sports organizations.
-- Seattle, WA – Former MLB team executive Fred Rivera announced the official launch of Rivera Group, a sports business advisory firm providing strategic support for investors, operators, and professional and amateur sports organizations.
Leveraging the power of sports to drive economic and cultural impact, the firm provides practical guidance in key areas of sports business, including ownership strategy, operational optimization, revenue growth, sports-anchored real estate development, and community engagement.
“I bring deep industry knowledge, decades of executive, legal, and corporate board director experience, and a lifelong passion for sports to each client partnership,” Rivera said. “I’m excited to help clients leverage the power of sports to unlock opportunities and drive meaningful results.”
Rivera spent eight years as the Executive Vice President and General Counsel for the Seattle Mariners, serving on the senior leadership team overseeing business strategy and operations. His portfolio included ownership and corporate transactions, people and culture, legal and government relations, and community investment. He also spearheaded the team’s real estate development strategy, leading to the launch of an innovative entertainment development known as The Boxyard. Rivera served on the board of directors and supported oversight of the Mariners-owned regional sports network, ROOT SPORTS.
Before joining the Mariners, Rivera built a distinguished 25-year career as an executive leader and attorney. He served as Managing Partner of the largest law firm office in the Pacific Northwest and held a senior leadership and corporate officer role at a Fortune 50 company. Rivera has significant board director experience with public, private, and non-profit organizations.
About Fred Rivera
Fred Rivera brings three decades of leadership at the intersection of sports, law, government, and business.
- From 2017-2025, Rivera served as a key member of the Seattle Mariners’ executive leadership team, helping to shape the organization’s business strategy and operations.
- He spearheaded the team’s real estate development strategy, including the creation of The Boxyard, a vibrant food, beverage, and entertainment venue near T‑Mobile Park.
- Rivera negotiated a 25-year lease that secured the Mariners’ long-term presence in Seattle, including provisions for public investment in stadium improvements.
- He was on the board of directors of the team-owned regional sports network, ROOT SPORTS, and advanced ROOT’s direct‑to‑consumer media strategy.
- Rivera led the team’s community and philanthropic strategy, ensuring that the Mariners supported solutions to critical community challenges while advancing the team’s brand.
- Prior to his Mariners tenure, he served as Managing Partner at Perkins Coie’s largest office (Seattle), Vice President at Fannie Mae, and practiced as a trial attorney for the U.S. Department of Justice.
- Rivera has served on the board of directors of public, private, and non-profit organizations, including Heritage Bank, Delta Dental of Washington, OAC Services, Inc., United Way of King County, and Association of Washington Businesses.
About the company: Built on the conviction that sports has the power to unite and drive economic and cultural impact, Rivera Group offers hands-on support across a full suite of services: investment and ownership strategy, operational excellence, revenue growth strategies, sports-anchored real estate development, and community & fan engagement. Key Services of Rivera Group • Investment & Ownership Strategy: Advise on franchise acquisitions, investments opportunities, due diligence, and the development of effective ownership structures and governance models. • Operational Excellence: Support strategy design and implementation that enhance organizational performance, ensuring alignment with mission, purpose, and goals. • Revenue Strategy: Help craft comprehensive revenue strategies that optimize traditional revenue streams and identify innovative and emerging opportunities that leverage and extend the brand. • Sports Anchored Real Estate Development: Lead initiatives that integrate real estate investment with fan and community experience, creating long-term value and engagement. • Community & Fan Engagement: Lead community investment strategies that implement impactful programs creating connections between teams, fans, and communities—amplifying loyalty and brand relevance.
Contact Info:
Name: Fred Rivera
Email: Send Email
Organization: The Rivera Group, LLC
Website: https://riveragroupllc.com/
Release ID: 89167119
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