In addition to improved targeting, customer acquisition, and retention, analytics tools also provide marketers with insights that can reveal new product opportunities and facilitate the monetization of content.
-- In the advertising industry, capturing consumer attention starts with accurately identifying the target audience—a challenge that has made Big Data an invaluable marketer asset, notes Daniel Yomtobian, a leading entrepreneur and business expert in online media. “With vast amounts of data at their disposal, brands can tailor their messages to the right audience, maximizing the effectiveness of their ad campaigns and optimizing returns on investment. However, raw data alone can be more of a burden than a benefit; without proper analysis, it lacks actionable insights. In today’s highly competitive market, leveraging data analytics tools is essential, as evolving consumer behaviors and expectations continue to raise the bar for user experiences,” Daniel Yomtobian explains.
Given the staggering amount of data generated worldwide daily, advertisers need to go a step further and not simply analyze the information but employ predictive models to gain real benefits. In doing so, they will identify details that truly matter, including shopping patterns and trends, interests, user habits and behaviors, and the likelihood of conversion or defection. With the insights gleaned from predictive analytics, brands can fine-tune and personalize their messages, which vastly increases their chances of resonating with the intended audience and executing a successful campaign, Daniel Yomtobian notes. In addition to improved targeting, customer acquisition, and retention, analytics tools also provide marketers with insights that can reveal new product opportunities and facilitate the monetization of content.
It can be argued that brands clinging to the old ways of analyzing their ad campaigns put themselves in jeopardy in a world where “consumers are exposed to an expanding, fragmented array of marketing touch points across media and sales channels,” as stated in a Harvard Business Review article. Nowadays, the deluge of data requires what the author refers to as “Advertising Analytics 2.0.” He goes on to say, “Enabled by recent exponential leaps in computing power, cloud-based analytics, and cheap data storage, […] predictive tools measure the interaction of advertising across media and sales channels, and they identify precisely how exogenous variables (including the broader economy, competitive offerings, and even the weather) affect ad performance. The resulting analyses, put simply, reveal what works. With these data-driven insights, companies can often maintain their existing budgets yet achieve improvements of 10% to 30% (sometimes more) in marketing performance.”
Daniel Yomtobian has come to be regarded as a pioneer and innovator in the online media space, receiving several awards for his contribution to the digital advertising ecosystem. Relentlessly committed to helping advertisers and publishers maximize their ROI and monetize their solutions, he has been the driving force behind several business ventures, including the PPC network Advertise.com. Daniel Yomtobian attended California State University-Northridge.
Daniel Yomtobian News – Advertising Pioneer and Innovator: http://www.DanielYomtobianNews.com
Daniel Yomtobian Joins the Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html
Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html
Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com
Video URL: https://www.youtube.com/watch?v=J2fvpsHCFg0
Release ID: 89156953
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