Achieves Record Quarterly Revenue of $100 Million, an Increase of 11% from Prior Year
Expands Quarterly Gross Margin 530 Basis Points to 39% versus Prior Year
LOS ANGELES, Feb. 26, 2025 (GLOBE NEWSWIRE) -- The Honest Company (NASDAQ: HNST), a personal care company dedicated to creating cleanly-formulated and sustainably-designed products, today reported fourth quarter and full year 2024 financial results for the period ended December 31, 2024.
Fourth Quarter 2024 Financial Highlights Compared to Prior Year Period:
- Revenue of $100 million increased 11%
- Gross margin of 39% expanded 530 basis points
- Net loss of less than $1 million, compared to net income of $1 million
- Adjusted EBITDA(1) of $9 million improved by $4 million
2024 Financial Highlights Compared to Prior Year:
- Revenue of $378 million increased 10%
- Gross Margin of 38% expanded 900 basis points
- Net loss of $6 million improved by $33 million
- Adjusted EBITDA(1) of $26 million improved by $37 million
- Cash Balance of $75 million with no debt
“Our Q4 and full year 2024 financial results demonstrate that our strategy, which focuses on the disciplined execution of our Transformation Pillars of Brand Maximization, Margin Enhancement and Operating Discipline, is working. In 2024, we achieved record results ahead of our outlook with revenue growth of 10% and first full year positive adjusted EBITDA as a public company. We also achieved gross margin of 38%, an expansion of 900 basis points compared to last year,” said Chief Executive Officer, Carla Vernón. “As I reflect on the past year, I know our success is due in large part to the heart and hard work of our teams, as well as our relentless focus on improving profitability and driving revenue growth. With this foundation, we remain committed to providing cleanly-formulated and sustainably-designed baby and personal care products that meet our rigorous Honest Standard.”
| For the three months ended December 31, | For the year ended December 31, | ||||||||||||||||||
| 2024 | 2023 | Change | 2024 | 2023 | Change | ||||||||||||||
| (In thousands, except percentages) | |||||||||||||||||||
| Revenue | 99,836 | 90,264 | 10.6 | % | 378,340 | 344,365 | 9.9 | % | |||||||||||
| Gross margin | 38.8 | % | 33.5 | % | 530 | bps | 38.2 | % | 29.2 | % | 900 | bps | |||||||
| Operating expenses | 39,795 | 29,100 | 10,695 | 150,988 | 139,441 | 11,547 | |||||||||||||
| Net income (loss) | (811 | ) | 1,144 | (1,955 | ) | (6,124 | ) | (39,238 | ) | 33,114 | |||||||||
| Adjusted EBITDA(1) | 8,541 | 4,250 | 4,291 | 25,858 | (11,242 | ) | 37,100 | ||||||||||||
| Net income (loss) margin | (0.8 | ) | % | 1.3 | % | (210 | ) | bps | (1.6 | ) | % | (11.4 | ) | % | 980 | bps | |||
| Adjusted EBITDA Margin(1) | 8.6 | % | 4.7 | % | 390 | bps | 6.8 | % | (3.3 | ) | % | 1010 | bps | ||||||
Fourth Quarter Results
(All comparisons are versus the fourth quarter 2023)
Revenue increased 11% to $100 million compared to $90 million, driven by strong performance across our baby apparel and wipes portfolios. Tracked channel consumption(2) for the Company grew 7% outperforming the comparative categories which were down 2% in the same period. Consumption(3) for the Company’s products at the Company’s largest digital customer increased 35%.
______________
(1) See the reconciliation of adjusted EBITDA and adjusted EBITDA Margin, non-GAAP financial measures, to net income (loss) and net income (loss) margin in the table under “Use of Non-GAAP Financial Measures” below in this press release.
(2) According to Circana, Inc. tracked channel consumption data. Reflects consumption for diapers, wipes, cosmetics, and baby and adult personal care for the latest 13 weeks ended January 5, 2025.
(3) According to Fuelcomm, Inc. (“Stackline”) consumption data for the 13 weeks ended January 4, 2025.
Gross margin expanded 530 basis points to 38.8% compared to 33.5%. This growth was primarily driven by cost savings, including reduced transportation, fulfillment and product costs, and sales volume growth.
Operating expenses increased $11 million to $40 million, reflecting an increase of over 770 basis points, as a percentage of revenue. The increase in operating expenses is primarily driven by an increase in selling, general & administrative expenses and retail marketing expenses. Selling, general & administrative expenses as a percentage of revenue increased over 510 basis points mainly driven by legal expenses.
Net loss of $1 million compared to a net income of $1 million.
Adjusted EBITDA(1) was positive $9 million compared to positive $4 million. This represents the Company’s fifth consecutive quarter of positive adjusted EBITDA.
________________
(1) See the reconciliation of adjusted EBITDA and Adjusted EBITDA Margin, non-GAAP financial measures, to net income (loss) and net income (loss) margin in the table under “Use of Non-GAAP Financial Measures” below in this press release.
Full Year Results
(All comparisons are versus full year 2023)
Revenue of $378 million increased 10%, surpassing the Company’s revenue outlook range, driven by strong performance across our wipes portfolio, baby apparel and baby personal care. Tracked channel consumption(1) for the Company grew 8% outperforming the comparative categories which were down 1% in the same period. Consumption(2) for the Company’s products at the Company’s largest digital customer increased 32%.
______________
(1) According to Circana, Inc. tracked channel consumption data. Reflects consumption for diapers, wipes, cosmetics, and baby and adult personal care for the latest 52 weeks ended January 5, 2025.
(2) According to Fuelcomm, Inc. (“Stackline”) consumption data for the 52 weeks ended January 4, 2025.
Gross margin expanded 900 basis points to 38.2% compared to 29.2%. This growth was primarily related to cost savings, including reduced transportation, fulfillment and product costs, sales volume growth, price increases and efficient trade spend.
Operating expenses increased $12 million or 8%, reflecting a decrease of approximately 60 basis points, as a percentage of revenue. The increase in operating expenses is primarily driven by an increase in selling, general & administrative expenses and retail marketing expenses. Selling, general & administrative expenses as a percentage of revenue decreased approximately 130 basis points.
Net loss improved $33 million to a net loss of $6 million compared to net loss of $39 million.
Adjusted EBITDA was positive $26 million, surpassing the Company’s adjusted EBITDA outlook range, compared to negative $11 million. This represents the Company’s first full year of positive Adjusted EBITDA as a public company. See the reconciliation of adjusted EBITDA, a non-GAAP financial measure, to net income (loss) in the table at the end of this press release.
Balance Sheet and Cash Flow
The Company ended the fourth quarter of 2024 with $75 million in cash and cash equivalents, an increase of $43 million primarily from the exercise of pre-initial public offering stock options during the fourth quarter of 2024 versus the prior year period and an increase of $22 million compared to the third quarter of 2024. The Company had no debt outstanding as of December 31, 2024.
Net cash provided by operating activities was $2 million for the year ended December 31, 2024, compared to $19 million in the prior year period.
2025 Outlook
As a reminder, the Company’s long-term financial algorithm consists of revenue growth of 4% to 6% annually and continued Adjusted EBITDA margin expansion. For full year fiscal year 2025, the Company expects revenue growth in-line with our long-term financial algorithm of 4% to 6% and Adjusted EBITDA of $27 million to $30 million. Our financial outlook includes what we know today about tariffs related to our product sourcing in China and Mexico. Additional information on the Company’s strategic plans and long-term financial algorithm can be found in its Investor Presentation on its Investor Relations website at http://investors.honest.com.
Financial outlook for the full fiscal year 2025:
| Revenue | 4% to 6% (versus Full Year 2024) |
| Adjusted EBITDA(1) | $27 million to $30 million range |
____________
(1) We do not provide guidance for the most directly comparable GAAP measure, net income (loss), and similarly cannot provide a reconciliation between our adjusted EBITDA outlook and net income (loss) without unreasonable effort due to the unavailability of reliable estimates for certain components of net income (loss), including interest and other (income) expense, net, and the respective reconciliations. These items are not within our control and may vary greatly between periods and could significantly impact our financial results calculated in accordance with GAAP.
Webcast and Conference Call Information
A webcast and conference call to discuss fourth quarter and full year 2024 results is scheduled for today, February 26, 2025, at 1:45 p.m. Pacific time/4:45 p.m. Eastern time. Those interested in participating in the conference call by phone, please go to this link https://register.vevent.com/register/BI3db3ccffd8534f6eb0db9bc8e8b734bd, and you will be provided with dial in details. A live webcast of the conference call will be available online at: https://investors.honest.com. A replay of the webcast will be available on the Company’s website for one year.
Forward-Looking Statements
This press release and earnings call referencing this press release contain forward-looking statements about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release are forward-looking statements. Such statements may address the Company’s expectations regarding revenue, profit margin or other future financial performance and liquidity, other performance measures and cost savings, strategic initiatives and future operations or operating results. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will” or “would” or the negative of these words or other similar terms or expressions. These forward-looking statements include, but are not limited to, statements concerning our expectations regarding future results of operations and financial condition, including our revenue and adjusted EBITDA outlook for 2025; our expectations under our long-term financial algorithm and growth strategy; our ability to achieve or sustain profitability and continue generating positive cash flow; continued positive momentum in our business and strength of the Honest brand; our ability to continue to benefit from our Transformation Pillars of Brand Maximization, Margin Enhancement, and Operating Discipline; and other business strategies, plans and objectives of management for future operations.
You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this press release and the earnings call referencing this press release primarily on our current expectations and projections about future events and trends that we believe may affect our business, financial condition and operating results.
The outcome of the events described in these forward-looking statements is subject to risks, uncertainties and other factors described in the section titled “Risk Factors” in the Annual Report, on Form 10-K for the year ended December 31, 2023, filed with the Securities and Exchange Commission on March 8, 2024, and subsequent filings with the Securities and Exchange Commission. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this press release or the earnings call referencing this press release. The results, events and circumstances reflected in the forward-looking statements may not be achieved or occur, and actual results, events or circumstances could differ materially from those described in the forward-looking statements.
In addition, statements that contain “we believe” and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based on information available to us as of the date of this press release. While we believe that information provides a reasonable basis for these statements, that information may be limited or incomplete. Our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all relevant information. These statements are inherently uncertain, and investors are cautioned not to unduly rely on these statements.
The forward-looking statements made in this press release and the earnings call referencing this press release relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, mergers, dispositions, joint ventures or investments.
About The Honest Company
The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Founded in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com.
Investor Contacts:
Elizabeth Bouquard
ebouquard@thehonestcompany.com
Investor Inquiries:
investors@thehonestcompany.com
Media Contact:
Brenna Israel Mast
bisrael@thehonestcompany.com
| The Honest Company, Inc. Consolidated Statements of Comprehensive Income (Loss) (in thousands, except share and per share amounts) | |||||||||||||||
| For the three months ended December 31, (Unaudited) | For the year ended December 31, | ||||||||||||||
| 2024 | 2023 | 2024 | 2023 | ||||||||||||
| Revenue | $ | 99,836 | $ | 90,264 | $ | 378,340 | $ | 344,365 | |||||||
| Cost of revenue | 61,070 | 60,035 | 233,683 | 243,833 | |||||||||||
| Gross profit | 38,766 | 30,229 | 144,657 | 100,532 | |||||||||||
| Operating expenses | |||||||||||||||
| Selling, general and administrative | 26,766 | 19,587 | 99,044 | 94,582 | |||||||||||
| Marketing | 11,315 | 7,835 | 45,093 | 36,440 | |||||||||||
| Restructuring | — | 101 | — | 2,205 | |||||||||||
| Research and development | 1,714 | 1,577 | 6,851 | 6,214 | |||||||||||
| Total operating expenses | 39,795 | 29,100 | 150,988 | 139,441 | |||||||||||
| Operating income (loss) | (1,029 | ) | 1,129 | (6,331 | ) | (38,909 | ) | ||||||||
| Interest and other income (expense), net | 237 | 15 | 282 | (254 | ) | ||||||||||
| Income (loss) before provision for income taxes | (792 | ) | 1,144 | (6,049 | ) | (39,163 | ) | ||||||||
| Income tax provision | 19 | — | 75 | 75 | |||||||||||
| Net income (loss) | $ | (811 | ) | $ | 1,144 | $ | (6,124 | ) | $ | (39,238 | ) | ||||
| Net income (loss) per share attributable to common stockholders: | |||||||||||||||
| Basic | $ | (0.01 | ) | $ | 0.01 | $ | (0.06 | ) | $ | (0.42 | ) | ||||
| Diluted | $ | (0.01 | ) | $ | 0.01 | $ | (0.06 | ) | $ | (0.42 | ) | ||||
| Weighted-average shares used in computing net income (loss) per share attributable to common stockholders: | |||||||||||||||
| Basic | 104,883,136 | 95,642,655 | 100,245,394 | 94,516,690 | |||||||||||
| Diluted | 104,883,136 | 98,369,753 | 100,245,394 | 94,516,690 | |||||||||||
| Other comprehensive loss | |||||||||||||||
| Unrealized gain on short-term investments, net of taxes | — | — | — | 32 | |||||||||||
| Comprehensive income (loss) | $ | (811 | ) | $ | 1,144 | $ | (6,124 | ) | $ | (39,206 | ) | ||||
| The Honest Company, Inc. Condensed Consolidated Balance Sheets (in thousands, except share and per share amounts) | |||||||
| December 31, 2024 | December 31, 2023 | ||||||
| Assets | |||||||
| Current assets | |||||||
| Cash and cash equivalents | $ | 75,435 | $ | 32,827 | |||
| Accounts receivable, net | 43,476 | 43,084 | |||||
| Inventories | 85,266 | 73,490 | |||||
| Prepaid expenses and other current assets | 9,741 | 8,371 | |||||
| Total current assets | 213,918 | 157,772 | |||||
| Operating lease right-of-use asset | 17,239 | 23,683 | |||||
| Property and equipment, net | 11,394 | 13,486 | |||||
| Goodwill | 2,230 | 2,230 | |||||
| Intangible assets, net | 235 | 309 | |||||
| Other assets | 2,377 | 4,141 | |||||
| Total assets | $ | 247,393 | $ | 201,621 | |||
| Liabilities and Stockholders’ Equity | |||||||
| Current liabilities | |||||||
| Accounts payable | $ | 22,807 | $ | 22,289 | |||
| Accrued expenses | 35,869 | 32,209 | |||||
| Deferred revenue | 1,213 | 2,212 | |||||
| Total current liabilities | 59,889 | 56,710 | |||||
| Long term liabilities | |||||||
| Operating lease liabilities, net of current portion | 13,197 | 21,738 | |||||
| Other long-term liabilities | — | 34 | |||||
| Total liabilities | 73,086 | 78,482 | |||||
| Commitments and contingencies | |||||||
| Stockholders’ equity | |||||||
| Preferred stock, $0.0001 par value, 20,000,000 shares authorized at December 31, 2024 and 2023, none issued or outstanding as of December 31, 2024 and 2023 | — | — | |||||
| Common stock, $0.0001 par value, 1,000,000,000 shares authorized at December 31, 2024 and 2023; 109,159,697 and 95,868,421 shares issued and outstanding as of December 31, 2024 and 2023, respectively | 11 | 9 | |||||
| Additional paid-in capital | 659,488 | 602,198 | |||||
| Accumulated deficit | (485,192 | ) | (479,068 | ) | |||
| Total stockholders’ equity | 174,307 | 123,139 | |||||
| Total liabilities and stockholders’ equity | $ | 247,393 | $ | 201,621 | |||
| The Honest Company, Inc. Condensed Consolidated Statements of Cash Flows | |||||||||||
| For the year ended December 31, | |||||||||||
| 2024 | 2023 | 2022 | |||||||||
| Cash flows from operating activities | |||||||||||
| Net loss | $ | (6,124 | ) | $ | (39,238 | ) | $ | (49,019 | ) | ||
| Adjustments to reconcile net loss to net cash provided by (used in) operating activities: | |||||||||||
| Depreciation and amortization | 2,843 | 2,740 | 2,753 | ||||||||
| Stock-based compensation | 15,675 | 15,804 | 15,078 | ||||||||
| Amortization of operating ROU assets | 6,444 | 6,257 | 6,180 | ||||||||
| Other | 746 | (1,369 | ) | (558 | ) | ||||||
| Changes in assets and liabilities: | |||||||||||
| Accounts receivable, net | (378 | ) | (682 | ) | (10,836 | ) | |||||
| Inventories | (10,934 | ) | 43,475 | (38,987 | ) | ||||||
| Prepaid expenses and other assets | (1,437 | ) | 8,005 | (4,358 | ) | ||||||
| Accounts payable, accrued expenses and other long-term liabilities | 3,809 | (9,347 | ) | 10,396 | |||||||
| Deferred revenue | (998 | ) | 1,396 | 83 | |||||||
| Operating lease liabilities | (8,105 | ) | (7,688 | ) | (7,007 | ) | |||||
| Net cash provided by (used in) operating activities | 1,541 | 19,353 | (76,275 | ) | |||||||
| Cash flows from investing activities | |||||||||||
| Purchases of short-term investments | — | — | (12,782 | ) | |||||||
| Proceeds from maturities of short-term investments | — | 5,683 | 49,362 | ||||||||
| Purchases of property and equipment | (530 | ) | (1,838 | ) | (1,617 | ) | |||||
| Purchases of intangible assets | — | (10 | ) | — | |||||||
| Net cash provided by (used in) investing activities | (530 | ) | 3,835 | 34,963 | |||||||
| Cash flows from financing activities | |||||||||||
| Proceeds from exercise of stock options | 41,453 | 4 | 122 | ||||||||
| Taxes paid related to net share settlement of equity awards | — | — | (37 | ) | |||||||
| Proceeds from 2021 ESPP | 163 | 176 | 256 | ||||||||
| Payments on finance lease liabilities | (19 | ) | (58 | ) | (303 | ) | |||||
| Net cash provided by financing activities | 41,597 | 122 | 38 | ||||||||
| Net increase (decrease) in cash and cash equivalents | 42,608 | 23,310 | (41,274 | ) | |||||||
| Cash and cash equivalents | |||||||||||
| Beginning of the period | 32,827 | 9,517 | 50,791 | ||||||||
| End of the period | $ | 75,435 | $ | 32,827 | $ | 9,517 | |||||
The Honest Company, Inc.
Use of Non-GAAP Financial Measures
We prepare and present our condensed consolidated financial statements in accordance with GAAP. However, management believes that adjusted EBITDA and adjusted EBITDA margin, non-GAAP financial measures, provides investors with additional useful information in evaluating our performance.
We calculate adjusted EBITDA as net income (loss), adjusted to exclude: (1) interest and other (income) expense, net; (2) income tax provision; (3) depreciation and amortization; (4) stock-based compensation expense, including payroll tax; (5) litigation and settlement fees associated with certain non-ordinary course securities litigation claims; (6) Chief Executive Officer ("CEO"), Chief Financial Officer ("CFO") and founder and former Chief Creative Officer ("CCO") transition expenses and (7) restructuring expenses in connection with the Transformation Initiative. The Company calculates adjusted EBITDA margin by dividing adjusted EBITDA by revenue.
Adjusted EBITDA and adjusted EBITDA margin are financial measures that are not required by, or presented in accordance with GAAP. We believe that adjusted EBITDA and adjusted EBITDA margin, when taken together with our financial results presented in accordance with GAAP, provides meaningful supplemental information regarding our operating performance and facilitates internal comparisons of our historical operating performance on a more consistent basis by excluding certain items that may not be indicative of our business, results of operations or outlook. In particular, we believe that the use of adjusted EBITDA and adjusted EBITDA margin are helpful to our investors as they are measures used by management in assessing the health of our business, determining incentive compensation and evaluating our operating performance, as well as for internal planning and forecasting purposes.
Adjusted EBITDA and adjusted EBITDA margin are presented for supplemental informational purposes only, have limitations as analytical tools and should not be considered in isolation or as substitutes for financial information presented in accordance with GAAP. Some of the limitations of adjusted EBITDA and adjusted EBITDA margin include that (1) they do not reflect capital commitments to be paid in the future; (2) although depreciation and amortization are non-cash charges, the underlying assets may need to be replaced and adjusted EBITDA and adjusted EBITDA margin do not reflect these capital expenditures; (3) they do not consider the impact of stock-based compensation expense; (4) they do not reflect other non-operating expenses, including interest expense; (5) they do not reflect tax payments that may represent a reduction in cash available to us; and (6) do not include certain non-ordinary cash expenses that we do not believe are representative of our business on a steady-state basis, such as CEO, CFO and founder/CCO transition expenses and restructuring expenses in connection with the Transformation Initiative. In addition, our use of adjusted EBITDA and adjusted EBITDA margin may not be comparable to similarly titled measures of other companies because they may not calculate adjusted EBITDA and adjusted EBITDA margin in the same manner, limiting their usefulness as comparative measures. Because of these limitations, when evaluating our performance, you should consider adjusted EBITDA and adjusted EBITDA margin alongside other financial measures, including our revenue, net income (loss) and other results stated in accordance with GAAP.
The following table presents a reconciliation of net income (loss) and net income (loss) margin, the most directly comparable financial measures stated in accordance with GAAP, to adjusted EBITDA and adjusted EBITDA margin, for each of the periods presented:
| For the three months ended December 31, | For the year ended December 31, | |||||||||||||||
| (In thousands) | 2024 | 2023 | 2024 | 2023 | ||||||||||||
| Reconciliation of Net Income (Loss) to Adjusted EBITDA | ||||||||||||||||
| Net income (loss) | $ | (811 | ) | $ | 1,144 | $ | (6,124 | ) | $ | (39,238 | ) | |||||
| Interest and other (income) expense, net | (237 | ) | (15 | ) | (282 | ) | 254 | |||||||||
| Income tax provision | 19 | — | 75 | 75 | ||||||||||||
| Depreciation and amortization | 711 | 709 | 2,843 | 2,740 | ||||||||||||
| Stock-based compensation(1) | 2,083 | 1,911 | 15,675 | 15,804 | ||||||||||||
| Securities litigation expense | 6,681 | 379 | 12,440 | 4,703 | ||||||||||||
| CEO, CFO and founder/CCO transition expense(2) | — | 2 | 858 | 2,075 | ||||||||||||
| Restructuring costs(3) | — | 101 | — | 2,205 | ||||||||||||
| Payroll tax expense related to stock-based compensation | 95 | 19 | 373 | 140 | ||||||||||||
| Adjusted EBITDA | $ | 8,541 | $ | 4,250 | $ | 25,858 | $ | (11,242 | ) | |||||||
| Revenue | $ | 99,836 | $ | 90,264 | $ | 378,340 | $ | 344,365 | ||||||||
| Net income margin | (0.8 | ) | % | 1.3 | % | (1.6 | ) | % | (11.4 | ) | % | |||||
| Adjusted EBITDA margin | 8.6 | % | 4.7 | % | 6.8 | % | (3.3 | ) | % | |||||||
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(1) Includes accelerated equity awards related to prior separation agreements of an aggregate of $3.1 million with our former CEO and CFO, respectively, during the year ended December 31, 2023. Additionally, includes extension of post-termination stock option exercise periods for certain former executives, resulting in stock-based compensation expense of $0.5 million during the year ended December 31, 2023.
(2) Includes sign-on bonus, relocation, legal and recruiting costs related to the appointment of our CEO, as well as separation costs related to the termination of our former founder and CCO and former CFO.
(3) Restructuring costs include employee and asset-related costs and contract terminations.
