Traditional leadership is broken. The old model—where leaders are expected to have all the answers, make all the decisions, and control every outcome—doesn’t work in today’s fast-paced, ever-changing business world.
What if the key to being a truly great leader wasn’t about knowing more, but about asking better questions?
That’s exactly the premise behind Jon Bassford’s groundbreaking new book, The Curious Leader: Unlocking Innovation, Empowering Teams, and Driving Change—a fresh, actionable guide that shows how curiosity is the secret weapon of the world’s most successful leaders.Now available on Amazon, The Curious Leader is more than just another leadership book—it’s a blueprint for unlocking innovation, fostering collaboration, and creating high-performing teams. For a limited time, readers can access a special launch price—but once the initial inventory is gone, the price will go back up.
Get your copy now: https://www.amazon.com/dp/B0DT4YJ5LK
Why Curiosity is the Future of Leadership
For decades, leadership has been associated with authority, control, and decision-making power. But in today’s fast-moving world, leaders who embrace curiosity outperform those who cling to outdated methods.
Think about the leaders who have reshaped industries—Steve Jobs, Elon Musk, Satya Nadella. What do they all have in common?
They don’t just seek answers; they challenge assumptions, ask better questions, and stay open to new possibilities.
In The Curious Leader, Jon Bassford presents a compelling argument for why curiosity is the most powerful leadership trait of the 21st century. Through engaging case studies, practical strategies, and real-world insights, readers will learn how to:
Turn curiosity into a leadership superpower—one that fosters innovation, enhances problem-solving, and drives growth.
Cultivate a team culture where employees feel safe to take risks, share ideas, and contribute their best work.
Embrace a mindset of continuous learning and adaptability to navigate an ever-changing business landscape.
Develop better decision-making skills by actively questioning assumptions and seeking diverse perspectives.
Lead with a servant leadership approach—one that builds trust, collaboration, and sustainable success.
Exclusive Live Virtual Launch Event – February 20
To celebrate the release of The Curious Leader, Jon Bassford is hosting a live virtual launch event on February 20, where he will personally share insights from the book, answer questions, and provide actionable leadership strategies that attendees can apply immediately.
Reserve your free spot here:
https://www.eventbrite.com/e/live-virtual-launch-event-for-the-curious-leader-tickets-1222185693309
This event is completely free, but spots are limited—so reserve yours today!
Join the Business Leaders Free Community
The conversation doesn’t stop with the book. Jon Bassford invites forward-thinking professionals to join his exclusive Business Leaders Free Community—a space designed for leaders who want to embrace curiosity, develop better leadership habits, and connect with like-minded professionals.
This community offers:Exclusive leadership insights and discussions.Live Q&A sessions with Jon and other industry experts.Resources, challenges, and frameworks to strengthen your leadership skills.
Join today: https://www.facebook.com/groups/236279005871376
About the Author
Jon Bassford, JD, MBA, CAE, is a seasoned expert in curiosity-driven leadership, team performance, and business transformation. Having worked with venture-backed startups, global nonprofits, and leadership development organizations, Bassford has helped leaders at all levels develop scalable systems and embrace curiosity as a tool for growth.With a reputation for challenging traditional leadership methods and inspiring leaders to think differently, Jon has become a sought-after consultant, speaker, and coach. Now, he’s bringing his insights to a global audience through The Curious Leader.
Availability & How to Get Your Copy
The Curious Leader is available now on Amazon with a special launch price—but once the initial inventory is gone, the price will go back up.
Whether you're a CEO, manager, entrepreneur, or aspiring leader, this book will change the way you lead forever.Don’t miss your chance to unlock the full power of curiosity-driven leadership.
Media Contact
Jon Bassford
jon@think-lateral.com
+1 (419) 306-1101
Lateral Solutions
4701 Sangamore Rd 100N 2250,
Bethesda, MD 20816, United States
Media Contact
Company Name: Lateral Solutions
Contact Person: Jon Bassford
Email: Send Email
City: Bethesda
State: MARYLAND
Country: United States
Website: https://think-lateral.com
