China, 13th Aug 2023 – On July 21st, the grand opening of “LESSO Galleria,” LESSO Group’s new exhibition hall in Foshan, Guangdong, welcomed guests from all walks of life. Visitors gathered to experience the corporate charm of LESSO Group from multiple perspectives.
Since its establishment in 1986, LESSO Group has primarily focused on the pipeline industry and gradually expanded into other industries, forming a diversified industrial ecosystem that includes piping systems, building materials and home improvement, environmental protection, supply chain service platforms, and new energy, among others. Currently, the company owns more than 80 holding subsidiaries and over 30 advanced production bases, distributed across 18 provinces in China and overseas countries.
The exhibition hall “LESSO Galleria” is a vital place that condenses LESSO’s history and future. It showcases and conveys a vivid and three-dimensional image of a prominent national brand to its visitors. Each section is designed to provide a clearer view of LESSO’s transformation from its humble beginnings to its current success.
The first floor of the LESSO Galleria features an experiential area that follows three main themes – the past, present, and future. It comprehensively presents LESSO Group’s commitment as a global pipeline and building materials industry group to “Sustaining a Healthy, Scenic Living Space”. It covers the company’s development history, core business sectors, intelligent manufacturing, and the layout of its domestic and overseas industrial chains. On the second floor, there is a specific product display area showcasing various pipeline systems, complete home improvement solutions, and integrated home solutions. The third floor houses the New Energy Business Display Area, as well as the analysis and display of home improvement solutions and home plumbing system solutions. These three experiential areas vividly demonstrate the strength of LESSO Group through meticulous attention to detail.
Art and Technology, Sparking Innovative Vitality
The interior design and decoration layout of the entire exhibition hall perfectly epitomize the fusion of art and technology. During the design process, LESSO Group collaborated with designers to construct a grand impression of the brand, illustrating the vision of an ideal living space through brand stories and product showcases.
LESSO Group incorporated innovative technological elements and interactive devices to add unique artistic charm to the exhibition hall. The use of sound, light, and electricity converging on the model showcase zone, technological curved screen, future space, and other technologies showcased the three-dimensional presentation of LESSO’s comprehensive solutions for buildings, smart city pipeline networks, sponge cities, and intelligent digitized management solutions for underground utility pipeline tunnel. Through futuristic scene simulations and skillful lighting arrangements, the transformation from a simple visit to a multi-sensory experience that is participatory and interactive was achieved, offering visitors a breathtaking visual impact. This innovative approach showcases the distinctiveness, image, and strength of LESSO Group, providing visitors with an awe-inspiring visual spectacle.
Entering the LESSO Galleria is like stepping into LESSO’s vision for future development. Behind every shining point lies LESSO’s emphasis on scientific research and intelligent manufacturing, insight into modern trends, and contemplation of future development.
LESSO Galleria vividly portrays the path of brand renewal.
In 2021, LESSO Group embraced a beautiful vision and comprehensively upgraded its brand strategy. For LESSO, brand upgrading is not just about enhancing brand strategy; it carries the beautiful expectations of LESSO for its brand and for social development.
The opening of LESSO Galleria is not only a significant presentation of LESSO’s brand upgrade but also a multidimensional interpretation of LESSO’s increasingly enriched brand connotations. Inside the hall, one can clearly see LESSO’s presence in empowering multiple industries with wisdom, driving all-round development through innovation breakthroughs, and establishing a new brand ecosystem for high-quality development. It conveys LESSO’s brand vision as a global pipeline and building materials industry group and its commitment to “Sustaining a Healthy, Scenic Living Space”
For LESSO, the exhibition hall also serves as an effective way to connect with a broader range of customers, providing them with more comfortable experiences and creating a better and smarter living environment. The exhibition hall concretely expresses LESSO’s brand concept, helping consumers “get an inside look at” the overall LESSO industry. Visitors also eagerly take photos and share their experiences, bringing exposure and excitement to LESSO.
LESSO Galleria is not only a microcosm of the brand’s development and a showcase of its industrial products but also an important medium for communication with upstream and downstream partners.
Today, as a leading enterprise in the plastic pipe industry, LESSO is fully integrating global advantageous resources and focusing on research and innovation in the pipeline and its upstream and downstream industries. The company is committed to deepening intelligent manufacturing to lead the industry towards green and sustainable development. With a strong determination and sense of responsibility for high-quality development, LESSO is promoting the comprehensive integration of technology innovation and the industrial chain, providing consumers with a more relaxing and comfortable living environment.
In the future, LESSO Group will continue to uphold the brand concept of “Building a relaxing life for people” and fulfill the brand commitment of “Sustaining a Healthy, Scenic Living Space.” It will strive to provide better urban construction and living spaces for everyone, creating green, livable, and efficient ideal cities. LESSO will gather the collective wisdom of society, allowing “healthy and scenic spaces” to spread throughout cities and become a sustainable part of our lives.
Media Contact
Organization: LESSO
Contact Person: Benjamin Xian
Website: https://en.lesso.com/
Email: lessoppgl@lesso.com
Country: China
Release Id: 1308235493
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