Powering the Game Growth Flywheel by Monetizing Non-Paying Users, Driving Zero-Cost User Acquisition, and Extending Player Engagement

A Follow-Up to the March Launch of Xsolla Offerwall, Now Fully Integrated into the Xsolla Web Shop

Xsolla, a global commerce company helping developers launch, grow and monetize their games, announces today the expansion of its Offerwall solution with full integration into Xsolla Web Shop, providing game developers with a fully unified and robust monetization stack. This marks the next phase of the Xsolla Offerwall's evolution, which officially launched in March. Additionally, the company announced the launch of the Xsolla Incentive Program, providing game developers with free user acquisition credits to help accelerate game growth by leveraging Xsolla’s commerce infrastructure.

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(Graphic: Xsolla)

As game developers continue to face challenges monetizing non-paying players, the Xsolla Offerwall offers a new way to unlock value from their entire user base, by allowing players to earn in-game rewards by completing quests, app trials, surveys, and more directly within a developer’s branded Web Shop, without ever leaving the storefront or compromising the player experience.

Unlock Incremental Revenue From Every Player

The integration of Xsolla Offerwall into Web Shop gives developers a unified monetization and distribution platform, with key benefits including:

• New Revenue from Non-Paying Users: Reward users in-game for completing offers.
• Seamless Storefront Experience: Players complete actions and redeem rewards without leaving the game or Web Shop.
• Increased Retention and Conversion: Offerwall users show 7x higher retention by Day 30 and are 10–14x more likely to convert into paying users.
• Flexible Monetization at Scale: With up to 90% revenue share, developers retain more earnings and gain flexibility across global markets.
• Seamless Integration: Xsolla Offerwall can be added to the Web Shop within minutes, with zero coding required.

Sustainable Growth, Backed by the Xsolla Incentive Program

To maximize scale and user engagement, the new Xsolla Incentive Program gives developers who enable both Web Shop and Offerwall:

• Access to Xsolla-funded UA budget to drive traffic and engagement
• Performance-based bonus incentives tied to offerwall usage and storefront purchases
• Full onboarding and marketing support for a fast, effective launch

Proven Impact

Games that integrate offerwalls see a meaningful uplift in both monetization and engagement*:

• 30–40% increase in ad revenue
• 3–5% overall revenue growth
• 7x higher Day 30 retention
• 10–14x higher conversion to in-app purchases
• Up to 120% LTV increase among daily offerwall users

Further enhancing the outcomes that game developers experience through integrating the Web Shop**:

• 40% conversion rate from visit to purchase
• 60% repeat purchase rate
• 15% LTV growth

Xsolla further supports developers by offering a free User Acquisition budget through its Incentive Program, helping teams re-engage non-paying players and convert them into paying users directly through their Web Shop.

“The integration of Offerwall into Web Shop marks an important evolution in how we support developers,” said Chris Hewish, President at Xsolla. “It’s not just about unlocking new revenue, it’s about giving teams a toolkit to convert engagement into value, reach new audiences, and grow sustainably, all from one unified storefront.”

“We were looking for a way to monetize our non-spending users, without disrupting the player experience,” said Founder and CEO, Jorge Lorenzon, at Buldogo Games. “Implementing the Xsolla Offerwall into our existing Web Shop provides us with a new revenue stream, while driving player engagement. The integration was fast and straightforward, and the Xsolla team provided excellent support along the way.”

Xsolla Offerwall is now available globally through Web Shop, enabling developers a new way to monetize non-paying players: www.xsolla.com/offerwall.

Looking to maximize impact? Join the Xsolla Incentive Program to unlock free UA support and grow your Web Shop: www.xsolla.com/incentive-program.

For a complete list of enhancements and developer tools, visit: xsolla.pro/rws25offerwallwebshop.

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.

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