Former owner to execute retail amenities program, flexible office suites, and aesthetic updates at 28-story trophy tower in the city’s CBD

CP Group, a vertically-integrated commercial real estate company throughout the Sunbelt, today announced that it has been selected by global investment firm Värde Partners to oversee asset and property management at One Financial Plaza, a 283,000-square-foot office tower in Downtown Fort Lauderdale.

One Financial Plaza, located at 100 SE 3rd Ave, is among the most prestigious commercial developments in Fort Lauderdale’s Central Business District. Completed in 1972, it became the tallest building in the area at the time and remains a defining fixture of the city’s skyline, standing 28 stories tall. CP Group previously owned the property from 2011 to 2019, during which it invested over $7 million in cosmetic renovations and amenities, including new lobby and arrival experience, upgraded common areas, a multi-purpose conference center and a fitness center. The firm also executed the strategic sale of a 2.0-acre land parcel – now containing a 242-unit multi-family project.

Since selling the building in 2019, CP Group has remained actively involved as the third-party property manager. Now, in partnership with Värde Partners, CP Group is also planning a series of cosmetic enhancements and a dynamic new retail program, with new tenants to be announced in the coming months. Additionally, it will introduce approximately 10,000 square feet of move-in ready spec suites. CP Group will also refresh the building’s marketing strategy and enhance tenant services — including the rollout of the firm’s portfolio-wide Tenant Experience Program — to elevate occupant satisfaction through concierge-style service and fostering community and convenience.

“We know One Financial Plaza intimately, having owned, renovated, and managed it through multiple market cycles,” said Brett Reese, Partner and Chief Investment Officer at CP Group. “While we’ve served as third-party manager in recent years, this new chapter marks a return to active ownership, backed by significant capital, a clear vision, and a shared commitment to delivering long-term value for both tenants and stakeholders.”

Located between Broward Boulevard and Las Olas Boulevard, One Financial Plaza offers tenants excellent proximity to the wide range of dining and lifestyle amenities in the epicenter of Downtown Fort Lauderdale, as well as immediate access to major thoroughfares, including I-95, I-595, and the Florida Turnpike. On-site amenities include a Tower Club on the 28th floor, featuring panoramic city views, upscale dining, meeting rooms, and event catering; a high-end conference center and gym; and a deli offering breakfast and lunch.

About CP Group

Founded in 1986, CP Group is a vertically integrated commercial real estate firm and value-add investor with deep market knowledge across the Sunbelt. The firm has acquired, repositioned, and operated over 170 office and mixed-use properties, totaling more than 64 million square feet and valued at over $8 billion. The firm applies its market expertise and integrated operations to deliver experience-driven environments that support tenant retention and maximize asset value. CP Group maintains offices in Atlanta, Boca Raton, Dallas, Denver, Jacksonville, Miami, and Washington, D.C. For more information, visit CPGcre.com.

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"This new chapter marks a return to active ownership, backed by significant capital, a clear vision, and a shared commitment to delivering long-term value for tenants and stakeholders,” said Brett Reese, Partner and Chief Investment Officer at CP Group