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BirdieBox Reemerges Under New Ownership: A Stronger, More Purposeful Future Begins

BirdieBox, the premium provider of curated corporate gifting solutions, is proud to announce its revitalization under new ownership and leadership - marking a bold new chapter centered on operational integrity, elevated client service, and sustainable growth.

Previously, BirdieBox experienced instability and organizational strain that impacted customers, vendors and employees. Recognizing the strength of the brand and the loyalty of its client base, an existing institutional investor has taken active ownership and is leading the company forward with renewed clarity, capital, and commitment.

“We’re not starting over - we’re starting stronger,” said Spring Hollis, CEO of Star Strong Capital and interim CEO of BirdieBox. “We believe in this brand’s mission, its people, and its potential. Our team has the expertise and appetite for the challenge that turnarounds demand. BirdieBox has a great product - it simply lacked the stewardship to deliver with excellence. That changes now.”

As part of this transformation, BirdieBox now operates under BirdieBox Holdings, headquartered in Irving, Texas. The company has made key leadership and operational staffing changes to support a more stable and high-performing future, while re-investing in its most experienced and client-loved team members with a renewed commitment to delivering exceptional gifting experiences.

BirdieBox has also engaged co-founder and former Chief Strategy Officer behind their most successful years, Michael Myers, to help shape the next chapter, ensuring the core spirit of BirdieBox continues to drive its growth.

“BirdieBox was a special place… built on a foundation of client trust and an unwavering quest to craft the perfect user experience,” Myers emphasizes. “Somewhere along the way, those things became secondary. It’s time to return to the principles of transparency, integrity and execution that once had this company on a fast track to greatness… and this is the leadership team to do just that.”

With new investment and leadership, BirdieBox is rebuilding with intention - enhancing fulfillment systems, stabilizing timelines, and improving project delivery across every touchpoint. Clients will still enjoy the company’s signature white-glove service - branded pop-ups, custom portals, and thoughtfully curated gifting campaigns - now with a foundation built for reliability and excellence.

“This is more than a relaunch,” Hollis added. “To the clients who’ve stuck with us, and to the ones giving us a fresh look, we’re here to demonstrate the enduring value of personalized gifting experiences.”

For more information, visit www.birdiebox.com. For details about the transition, visit www.birdiebox.com/FAQ.

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