Pattern leverages Amazon Nova understanding models to improve conversions for brand partners and reduce gen AI costs by 76%
Pattern, the global leader in ecommerce acceleration, today shared that it has implemented Amazon Nova on Amazon Web Services (AWS). Using its extensive 44 trillion data points, product performance metrics, and visual content analysis, Pattern is leveraging Amazon Bedrock and Amazon Nova - state-of-the-art foundation models that deliver frontier intelligence and industry leading price performance - to deliver gen AI-powered insights for brand partners globally.
An early adopter of generative AI, Pattern launched Content Brief, a content optimization technology solution for consumer brands powered by Amazon Bedrock and Amazon Nova. Streamlining the content optimization process enables users to quickly analyze millions of data points across text, imagery, and video, providing brands with specific recommendations for how to modify product titles, descriptions, and visual assets to significantly improve both traffic and conversion rates. These actionable insights are synthesized into concise reports that deliver clear guidance on content and image changes proven to drive marketplace performance.
"Ecommerce is benefiting disproportionately from generative AI. And from the beginning, Pattern's technology has leveraged AI to drive growth for our brand partners," said Pattern Co-Founder and CEO Dave Wright. "With Amazon Nova, we're now executing millions of optimizations each day, helping our brand partners win across marketplaces worldwide with our patented technology. This collaboration allows us to process vast amounts of data more efficiently, generate insights faster, and constantly build new capabilities that keep our partners ahead of the game."
Pattern's use of Amazon Nova via Amazon Bedrock on AWS marks a significant step in the company's commitment to innovation and increasing efficiency by leveraging AI and machine learning models. The company has seen more than a 76% reduction in costs compared to other similar generative AI models, along with dramatic decreases in processing time. In one example, Pattern's Content Brief improvements led to a 48% lift in traffic compared to 8% category growth.
"Generative AI technology is a game-changing accelerator in so many areas of ecommerce. We are heavily investing in the development of AI applications across our product portfolio to enhance the Pattern experience,” said Pattern’s Chief Architect and Technical Advisor to the CEO, Jason Wells. "AWS has been a great partner, providing stability for our applications and confidence to our brand partners. When we brought in Amazon Nova, we realized it was not only reliable and accurate but also affordable – key factors when building software we hope to scale to thousands, if not millions, of users."
“Pattern’s use of Amazon Nova demonstrates exactly why we developed this technology – to help companies turn massive, complex datasets into real business outcomes,” said Rich Geraffo, Vice President & Managing Director, AWS North America. “By harnessing the power of its trillions of data points and data platform alongside our generative AI, Pattern is delivering tangible marketplace advantages to brands while drastically reducing their AI processing costs and making their own teams more productive. This exemplifies our commitment to AI innovation that makes customers’ lives easier and better – providing the freedom to invent differentiated solutions that would otherwise be unfeasible or cost-prohibitive, all built on a foundation they can trust.”
For more information, visit Pattern.com.
About Pattern Pattern is the category leader for global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,800 team members operating from 18 global locations. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across hundreds of global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre. For more information about Pattern please visit Pattern.com
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With Amazon Nova, we're now executing millions of optimizations each day, helping our brand partners win across marketplaces worldwide with our patented technology. — Dave Wright, Co-Founder and CEO of Pattern
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Tom Cook
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