Press Ganey Forsta Named a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms

Recognition marks the third consecutive time Press Ganey Forsta has been positioned as a Leader

Press Ganey Forsta, a leader in experience measurement, data analytics, and insights, today announced its recognition as a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. This marks Press Ganey Forsta’s third consecutive time being named a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms. Press Ganey Forsta is committed to delivering innovative, enterprise-grade experience solutions to organizations in complex industries.

Gartner evaluated vendors on Completeness of Vision and Ability to Execute. Press Ganey Forsta helps organizations turn insights into action—an essential capability for driving meaningful transformation.

“The customer’s voice is more important than ever. Leading organizations are gaining a deeper understanding of multi-generational consumer needs to drive transformation and growth,” said Patrick T. Ryan, Chairman and CEO of Press Ganey Forsta. “We’re proud to help these organizations turn customer and employee insights into strategic assets. Our trusted expertise and technology is creating real impact. Recognition in the Gartner Magic Quadrant for Voice of the Customer, for us, highlights the significance of this work.”

Why the World’s Leading Organizations Trust the HX Platform

Press Ganey Forsta’s Human Experience (HX) Platform unifies Customer Experience, Employee Experience, Patient Experience, Brand and Market Research insights, offering purpose-built solutions across a range of industries including healthcare, health plans, retail, financial services, hospitality, and technology.

The HX Platform uses advanced AI capabilities—like Summarize, Compose, and Recommend—to help clients quickly understand and respond to feedback. For example, if a customer shares feedback through a survey, phone call, or patient portal, the platform can detect issues in real-time and notify the right staff with suggested actions. It also provides managers with broader insights into emerging trends. Press Ganey Forsta has partnered with Microsoft to add even more powerful AI, cloud computing, and listening technologies to the platform, helping clients gain deeper insights and create better experiences.

“Our clients are already using Press Ganey Forsta AI to turn large amounts of data into actionable insights, create context-aware content, and make data-driven decisions,” said Darren Dworkin, President and COO of Press Ganey Forsta. “But this is just the start. AI is rapidly advancing—from real-time sentiment analysis to listening technologies, and eventually, AI that can make decisions to proactively resolve customer issues and concerns. We’re committed to providing our clients with the tools and expertise to act faster and more precisely than ever before.”

Learn More

The 2025 Gartner Magic Quadrant for Voice of the Customer Platforms report is available to download here. Learn more about PG Forsta at pgforsta.com.

Gartner, Magic Quadrant for Voice of the Customer Platforms, Deborah Alvord, Maria Marino, et al., 16 April 2025 Publication

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About Press Ganey Forsta

PG Forsta is the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. PG Forsta powers the Human Experience (HX) Platform – a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX) and Market Research. It serves more than 43,000 clients globally across healthcare, financial services, hospitality, market research, professional services, retail, and technology.

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