Nicokick and zone™ Partner to Sponsor Kyle Busch’s No. 8 Car at Talladega

Nicokick’s first co-branded campaign with zone™ accelerates online engagement and brand visibility in motorsports

Nicokick.com, the leading U.S. platform and preferred digital retail partner for zone™ premium nicotine pouches, is revving up its motorsports presence with a new sponsorship of Kyle Busch’s iconic No. 8 car at the upcoming Talladega race on April 27.

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zone™ is a trademark of Imperial Tobacco Limited used by ITG Brands, LLC under license. Copyright 2025 ITG Brands, LLC Copyright RCR Enterprises, LLC. Copyright Kyle Busch, LLC.

This marks Nicokick’s first co-branded campaign with zone™ and represents a milestone moment for online retail in the category. The No. 8 car, already well-known for its association with zone™, will debut a refreshed, dual-branded design highlighting Nicokick’s expanded role in supporting and growing zone™’s digital footprint.

“We are delighted to collaborate with zone™ and support the No. 8 car at Talladega,” said Sarah Krysalka, Senior Director of Commercial Partnerships and External Affairs at Haypp Group, the parent company of Nicokick.com and Northerner.com. “As the preferred online retailer for zone™, Nicokick sees this strategic partnership as a powerful way to drive shared brand awareness, create new avenues to connect with adult consumers, and increase the visibility of our platform.”

Celebrating the Partnership:

To commemorate the sponsorship, select purchases of zone™ premium nicotine pouches made between April 28 and May 2 on Nicokick.com are eligible for a limited-edition Kyle Busch autographed can.

On race day, Busch will sport a custom driver suit featuring co-branded Nicokick and zone™ livery, while the No. 8 pit crew will wear fire suits showcasing some of zone™’s most popular flavors – including Mint, Dragonfruit, Citrus, Spearmint, and Wintergreen.

“This is more than just a sponsorship – it’s a celebration of innovation and momentum,” said Rishi Dhingra, Executive Vice President of Marketing at ITG Brands. “At ITG Brands, we’re proud to support bold moves that bring our brands closer to legal adult consumers in meaningful, modern ways. Collaborating with Nicokick and our continued sponsorship of Kyle Busch at Talladega reflects our commitment to driving the future of zone™ engagement with one of the most passionate fan bases in the country.”

For more information on zone™, visit zonepouches.com.

About Nicokick

Nicokick is a leading online retailer in the U.S. specializing in nicotine pouches. With a diverse inventory of over 200 unique products, the platform offers a wide selection of popular and emerging brands that provide adult consumers modern oral smoke-free alternatives to cigarettes and other traditional tobacco products. As a responsible and compliant retailer, Nicokick is committed to a strict age verification process, with all products delivered directly to adult consumers' doorsteps or mailboxes. For more information, visit Nicokick.com.

About ITG Brands

ITG Brands is the third-largest company in its sector in the U.S. and a member of the globally recognized Imperial Brands PLC family. It is part of a rich heritage of winning in the marketplace through forward thinking and operational integrity. For more information, visit itgbrands.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250416142523/en/

This marks Nicokick’s first co-branded campaign with zone™ and represents a milestone moment for online retail in the category.