OKC Roofers Unveils Brand Refresh With Rufus the Roofing Rabbit

Native American Family-Owned Company Reinforces Core Values Through Strategic Rebranding

OKC Roofers, a trusted Native American family-owned roofing leader with over a decade of excellence, today announced a significant brand refresh centered around their new mascot, Rufus the Roofing Rabbit. This strategic rebranding initiative reinforces the company's core values of reliability, craftsmanship, and exceptional customer care that have defined their 45-year industry presence.

The introduction of Rufus represents a thoughtful evolution of the OKC Roofers brand, designed to better communicate the company's commitment to making the roofing process less stressful and more approachable for Oklahoma families. This refresh maintains the trusted reputation OKC Roofers has built since 2013 while positioning the company for continued growth.

"This rebranding reflects who we truly are as a company," explained Eric Aultz, Owner and CEO of OKC Roofers. "We've always prioritized creating a customer experience that removes anxiety from the roofing process. Rufus embodies our dedication to swift, reliable service delivered with a personal touch that builds lasting relationships with our clients."

The brand refresh comes as OKC Roofers celebrates impressive milestones, including over 2,000 successful projects throughout central Oklahoma, an A+ BBB rating, and a near-perfect 4.9-star customer rating. These achievements underscore the effectiveness of the company's customer-first approach that the new branding aims to highlight.

Beyond visual elements, the rebranding emphasizes OKC Roofers' commitment to community engagement. The refreshed digital presence will feature educational content about sustainable roofing practices and seasonal maintenance tips, reinforcing the company's role as a trusted resource for Oklahoma homeowners.

"As a Native American family-owned business, we've built our reputation on integrity and craftsmanship," added Aultz. "Our refreshed brand better communicates these values while making our expertise more accessible. Just as rabbits are known for their reliability and attention to detail, our teams deliver consistent quality without cutting corners."

The rebranding extends across all customer touchpoints, including a redesigned website, updated service vehicles, and refreshed marketing materials. Rufus will serve as the centerpiece of an integrated marketing campaign appearing on billboards along I-35 and I-40, social media platforms, and community events throughout 2025.

Early customer feedback confirms the rebranding successfully communicates OKC Roofers' dedication to outstanding service. Multiple clients have noted how the approachable new brand elements, particularly Rufus, have made complex roofing decisions feel less intimidating while reinforcing confidence in the company's expertise.

With this brand evolution, OKC Roofers reaffirms its commitment to being the most trusted roofing partner for homeowners throughout central Oklahoma, delivering on their promise to make the entire roofing process simple from start to finish.

About OKC Roofers

OKC Roofers is a Native-American family-owned and operated roofing company providing quality roofing and general contracting services to clients in Oklahoma City and surrounding areas. With a dedication to excellence reflected in our A+ BBB Accreditation, GAF Certification, and membership in multiple chambers of commerce, we deliver superior craftsmanship backed by lifetime warranties. For more information, visit www.okcroofers.com or call 405.299.0097.

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