Mad Engine Global today announced the appointment of Dominic Farrell as its next Chief Executive Officer, effective April 1, 2025. Farrell succeeds Danish Gajiani, who will transition from his role as CEO to Executive Chairman. Gajiani will continue to work closely with Farrell and the Company to ensure a seamless transition for all key stakeholders.
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Dom Farrell, CEO Mad Engine effective April 1, 2025 (Photo: Business Wire)
Farrell brings over two decades of experience in the licensing world, with an extensive background in licensed apparel, including a notable tenure at Adidas. Most recently he served as President and Chief Operating Officer of ‘47, where he successfully implemented strategies for domestic, international and e-commerce growth.
“We cannot emphasize enough how excited we are to welcome Dom as the new CEO of Mad Engine,” said Gajiani. “Dom’s depth of experience in licensed apparel and accessories, combined with his proven track record of driving growth and innovation, make him a perfect fit for Mad Engine. He understands the business and culture, and we are confident that his leadership will unlock new levels of growth for the Company while staying true to its core values.”
"It is an honor to join Mad Engine," said Farrell. "Having spent years in the sports licensing world, I am extremely familiar with Mad Engine and have admired the Company’s track record of success, including recent accolades such as receiving the Walmart Customer Excellence Award and the Target Apparel and Accessories Vendor of the Year Award. I look forward to working with Danish and Mad Engine’s talented creative, sales and operations teams to drive continued value."
The Company conducted a long and thorough process to find Mad Engine’s next CEO. “Through the highly curated and bespoke process, it was clear that Dom is the right fit for Mad Engine,” continued Gajiani. “He will be an outstanding CEO for our organization, and his appointment gives me full confidence as I transition into the Executive Chairman position.”
In his new role as Executive Chairman, Gajiani will step away from daily operations to focus on broader business strategy. He will continue to leverage his deep relationships in licensing and retail to identify and develop new growth and partnership opportunities for the Company.
When Gajiani joined Mad Engine as CEO in 2011, the Company had just 30 employees, one location, a few licenses and its revenues were around $30,000,000. Under his stewardship, Mad Engine has expanded to a global powerhouse with hundreds of licenses, approximately 2,000 employees and locations in the United States, Canada, Mexico and China, with captive production facilities in Baja California and Kentucky. In 2024 alone, Mad Engine sold approximately 160 million units of apparel and accessories worldwide.
About Mad Engine:
Mad Engine is a global leader in apparel and accessories. Headquartered in Los Angeles, the company is known for its expansive portfolio of licensed, private label, branded and influencer/celebrity products. Serving all genders and sizes, the company delivers high-quality merchandise through a dynamic and ever-evolving omni-channel distribution strategy, encompassing direct-to-consumer, e-commerce, mass retail, mid-tier, department stores and specialty retail. With facilities around the world dedicated to design, innovation, customer service, sales, sourcing, quality assurance, and distribution, Mad Engine continues to drive growth on a global scale. For more information, visit: https://www.madengine.com
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