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XPEL Reports Revenue Growth of 11.1% to $125.4 million in Third Quarter 2025; Announces Strategic Investments in Manufacturing and Supply Chain

XPEL, Inc. (Nasdaq: XPEL) (the "Company"), a global provider of protective films and coatings, announced consolidated results1 for the third quarter of 2025. Additionally, the Company has announced it will be making further strategic investments in its manufacturing and supply chain.

Third Quarter 2025 Overview:

  • Revenue increased 11.1% to $125.4 million in the third quarter of 2025.
  • Gross margin of 41.8% in the third quarter of 2025.
  • EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) decreased 8.1% to $19.9 million, or 15.9% of revenue, compared to $21.7 million, or 19.2% of revenue in the third quarter of 2024.2
  • Net income decreased 11.8% to $13.1 million, or $0.47 per basic and diluted share, versus net income of $14.9 million, or $0.54 per basic and diluted share in the third quarter of 2024.

First Nine Months 2025 Overview:

  • Revenue increased 13.1% to $353.9 million in the first nine months of 2025.
  • Gross margin of 42.3% in the first nine months of 2025.
  • EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) increased 4.6% to $57.8 million, or 16.3% of revenue, compared to $55.2 million, or 17.6% of revenue in the first nine months of 2024.2
  • Net income increased 3.7% to $37.9 million, or $1.37 per basic and diluted share, versus net income of $36.6 million, or $1.32 per basic and diluted share in the first nine months of 2024.

Barry Wood, Senior Vice President and Chief Financial Officer of XPEL, commented, "The Company delivered record revenue performance in the quarter as we continue to see momentum in the business. We did see some gross margin pressure during the third quarter due to unfavorable, non-tariff related price increases that were not in line with the market. We have mitigated that and expect gross margin to return to its normal trajectory beginning in the fourth quarter. Our SG&A in the quarter reflects continued investment in the channel to support our new countries and our new service businesses. We believe we are well positioned to drive leverage in our cost structure in the coming quarters and deploy capital in a manner that maximizes shareholder value."

Enhanced Investment in Manufacturing and Supply Chain

XPEL announced that it will increase its investment in manufacturing and supply chain via capital expenditures, mergers/acquisitions, and/or joint ventures. The Company anticipates investing $75 million to $150 million over the next two years with the goal of increasing gross margin to a range of 52% to 54% and operating margin to the mid to high 20% range by the end of 2028.

Ryan Pape, President and Chief Executive Officer of XPEL, commented, "Given our scale today, we believe this is the right time to further invest in manufacturing and our supply chain with the intention of driving significant margin improvement. This initiative represents a meaningful inflection point for the potential future profitability of the business."

Financial Highlights for the Third Quarter 2025:

Summary consolidated financial information for the three months ended September 30, 2025 and 2024 (unaudited, dollars in thousands):

 

Three Months Ended

September 30,

 

% Change

 

 

2025

 

%

of Total

Revenue

 

 

2024

 

%

of Total

Revenue

 

2025 vs.

2024

Total revenue

$

125,415

 

100.0

%

 

$

112,852

 

100.0

%

 

11.1

%

Gross margin

 

52,424

 

41.8

%

 

 

47,916

 

42.5

%

 

9.4

%

Operating Expenses

 

35,673

 

28.4

%

 

 

29,529

 

26.2

%

 

20.8

%

Net income

 

13,135

 

10.5

%

 

 

14,892

 

13.2

%

 

(11.8

)%

EBITDA2

 

19,944

 

15.9

%

 

 

21,698

 

19.2

%

 

(8.1

)%

Net cash provided by operating activities

$

33,154

 

n/a

 

 

$

19,559

 

n/a

 

 

69.5

%

Geographical Revenue Summary

 

Three Months Ended

September 30,

 

%

 

% of Total Revenue

 

 

2025

 

 

2024

 

Inc (Dec)

 

2025

 

 

2024

 

United States

$

71,725

 

$

64,565

 

11.1

%

 

57.2

%

 

57.2

%

Canada

 

12,975

 

 

14,415

 

(10.0

)%

 

10.4

%

 

12.8

%

North America

 

84,700

 

 

78,980

 

7.2

%

 

67.6

%

 

70.0

%

China

 

10,074

 

 

9,058

 

11.2

%

 

8.0

%

 

8.0

%

Asia Other

 

5,545

 

 

3,851

 

44.0

%

 

4.3

%

 

3.4

%

Asia Pacific

 

15,619

 

 

12,909

 

21.0

%

 

12.3

%

 

11.4

%

EU, UK, and Africa

 

16,537

 

 

12,835

 

28.8

%

 

13.2

%

 

11.4

%

India and Middle East

 

5,718

 

 

5,301

 

7.9

%

 

4.6

%

 

4.7

%

Latin America

 

2,841

 

 

2,827

 

0.5

%

 

2.3

%

 

2.5

%

Total

$

125,415

 

$

112,852

 

11.1

%

 

100.0

%

 

100.0

%

Overall Revenue

  • Total revenue grew 11.1% compared to third quarter of 2024 ("YoY").
  • Minimal impact from China distributor acquisition due to late third quarter close.

Product and Service Revenue

  • Total product revenue increased 9.8% YoY and represented 76.1% of total revenue.
  • Total window film revenue increased 22.2% YoY and represented 22.0% of total revenue.
  • Total service revenue increased 15.7% YoY and represented 23.9% of total revenue.
  • Total installation revenue (labor and product combined) grew 21.3% YoY.
  • Adjusted product revenue (combining cutbank credits revenue and product revenue) increased 9.0% YoY.

Other Financial Information

  • Gross margin percentage was 41.8% and 42.5% in the third quarter of 2025 and 2024, respectively.
  • Sales and marketing expense increased 29.7% YoY.
  • General and administrative expense increased 15.8% YoY.

Cash Flows from Operations

  • Cash flows provided by operations were $33.2 million in the third quarter of 2025; highest quarter in our history

2025 Outlook

  • The Company expects fourth quarter 2025 revenue of approximately $123 - $125 million.

Please see the information under "Forward-looking Statements" below regarding certain cautionary statements relating to our 2025 Fourth Quarter Outlook.

Conference Call Information

The Company will host a conference call and webcast today, November 5, 2025 at 11:00 a.m. Eastern Time to discuss the Company’s third quarter 2025 results.

To access the live webcast, please visit the XPEL, Inc. website at https://investor.xpel.com/events-and-presentations/.

To participate in the call by phone, dial (888) 506-0062 approximately five minutes prior to the scheduled start time. International callers please dial (973) 528-0011. Callers should use access code: 174259.

A replay of the teleconference will be available until December 5, 2025 and may be accessed by dialing (877) 481-4010. International callers may dial (919) 882-2331. Callers should use conference ID: 53055.

About XPEL, Inc.

XPEL is a leading provider of protective films and coatings, including automotive paint protection film, surface protection film, automotive and architectural window films, and ceramic coatings. With a global footprint, a network of trained installers and proprietary DAP software, XPEL is dedicated to exceeding customer expectations by providing high-quality products, leading customer service, expert technical support and world-class training. XPEL, Inc. is publicly traded on Nasdaq under the symbol “XPEL”.

1 The results summarized above for 2025 are preliminary and unaudited. As the Company completes its quarter-end financial close processes and finalizes its financial statements for the third quarter of 2025, it is possible that the Company may identify items that require it to make adjustments to the preliminary information set forth above, and those adjustments could be material. Full third quarter 2025 financial information will be included in the filing of the Company’s Quarterly Report on Form 10-Q with the Securities and Exchange Commission which is anticipated on or prior to November 7, 2025.

2 See "Non-GAAP Financial Measure" and "Reconciliation of Non-GAAP Financial Measure" below.

Forward-looking Statements

This release includes forward-looking statements (within the meaning of Section 27A of the Securities act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended) regarding XPEL, Inc. and its business, which may include, but is not limited to, anticipated use of proceeds from capital transactions, expansion into new markets, execution of the company's growth strategy and outlook. Often, but not always, forward-looking statements can be identified by the use of words such as "plans," "is expected," "expects," "scheduled," "intends," "contemplates," "anticipates," "believes," "proposes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved. Such statements are based on the current expectations and assumptions of the management of XPEL. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements expressed or implied by the forward-looking statements. These risks, uncertainties and other factors relate to, among others: competition, a prolonged or material contraction in automotive sales and production volumes, disruption in our supply chain, technology that could render our products obsolete, changes in the way vehicles are sold, damage to our brand and reputation, cyber events and other legal and regulatory developments. There are several risks, uncertainties, and other important factors, many of which are beyond the Company’s control, that could cause its actual results to differ materially from the forward-looking statements contained in this press release, including those described in the “Risk Factors” section of Annual Report on Form 10-K. Although XPEL has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended. No forward-looking statement can be guaranteed. Except as required by applicable securities laws, forward-looking statements speak only as of the date on which they are made and XPEL undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

Non-GAAP Financial Measure

To aid in the understanding of XPEL's ongoing business performance, XPEL uses EBITDA, a non-GAAP financial measure. EBITDA is defined as net income (loss) plus interest expense, net, plus income tax expense plus depreciation and amortization expense. EBITDA should be considered in addition to, not as a substitute for, or superior to, financial measures calculated in accordance with GAAP. It is not a measurement of XPEL's financial performance under GAAP and should not be considered as an alternative to revenue or net income, as applicable, or any other performance measures derived in accordance with GAAP and may not be comparable to other similarly title measures. For a full reconciliation of EBITDA to comparable GAAP measure, refer to the reconciliation titled "Reconciliation of Non-GAAP Financial Measure."

 

XPEL, Inc.

Consolidated Statements of Income (Unaudited)

(In thousands except per share data)

 

 

Three Months Ended

September 30,

 

Nine Months Ended

September 30,

 

 

2025

 

 

2024

 

 

 

2025

 

 

 

2024

Revenue

 

 

 

 

 

 

 

Product revenue

$

95,459

 

$

86,950

 

 

$

268,966

 

 

$

237,002

Service revenue

 

29,956

 

 

25,902

 

 

84,967

 

 

 

75,871

Total revenue

 

125,415

 

 

112,852

 

 

353,933

 

 

 

312,873

 

 

 

 

 

 

 

Cost of Sales

 

 

 

 

 

 

Cost of product sales

 

59,838

 

 

53,967

 

 

166,468

 

 

 

147,376

Cost of service

 

13,153

 

 

10,969

 

 

37,629

 

 

 

31,840

Total cost of sales

 

72,991

 

 

64,936

 

 

204,097

 

 

 

179,216

Gross Margin

 

52,424

 

 

47,916

 

 

149,836

 

 

 

133,657

 

 

 

 

 

 

 

Operating Expenses

 

 

 

 

 

 

Sales and marketing

 

13,794

 

 

10,637

 

 

37,531

 

 

 

31,308

General and administrative

 

21,879

 

 

18,892

 

 

65,136

 

 

 

55,547

Total operating expenses

 

35,673

 

 

29,529

 

 

 

102,667

 

 

 

86,855

 

 

 

 

 

 

 

 

Operating Income

 

16,751

 

 

18,387

 

 

47,169

 

 

 

46,802

 

 

 

 

 

 

 

Interest expense

 

1

 

 

97

 

 

83

 

 

 

962

Foreign currency exchange loss/(gain)

 

110

 

 

(332

)

 

(1,164

)

 

 

216

 

 

 

 

 

 

 

Income before income taxes

 

16,640

 

 

18,622

 

 

48,250

 

 

 

45,624

Income tax expense

 

3,505

 

 

3,730

 

 

10,321

 

 

 

9,033

Net income

 

13,135

 

 

14,892

 

 

 

37,929

 

 

 

36,591

Net income attributed to non-controlling interest

 

195

 

 

 

 

 

113

 

 

 

Net income attributable to stockholders of the Company

$

12,940

 

$

14,892

 

 

$

37,816

 

 

$

36,591

 

 

 

 

 

 

 

Earnings per share attributable to stockholders of the Company

 

 

 

 

 

 

 

Basic

$

0.47

 

$

0.54

 

$

1.37

 

 

$

1.32

Diluted

$

0.47

 

$

0.54

 

 

$

1.37

 

 

$

1.32

Weighted Average Number of Common Shares

 

 

 

 

 

 

 

Basic

 

27,675

 

 

27,642

 

 

27,665

 

 

 

27,636

Diluted

 

27,701

 

 

27,644

 

 

27,683

 

 

 

27,639

 

XPEL, Inc.

Consolidated Balance Sheets

(In thousands except share and per share data)

 

 

(Unaudited)

 

(Audited)

 

September 30, 2025

 

December 31, 2024

Assets

 

 

 

Current

 

 

 

Cash and cash equivalents

$

64,497

 

 

$

22,087

 

Accounts receivable, net

 

36,882

 

 

 

29,146

 

Inventory, net

 

128,715

 

 

 

110,904

 

Prepaid expenses and other current assets

 

4,438

 

 

 

5,314

 

Income tax receivable

 

 

 

 

893

 

Total current assets

 

234,532

 

 

 

168,344

 

Property and equipment, net

 

16,229

 

 

 

17,735

 

Right-of-use lease assets

 

21,497

 

 

 

19,490

 

Intangible assets, net

 

56,267

 

 

 

34,562

 

Deferred tax asset, net

 

2,117

 

 

 

 

Other non-current assets

 

4,761

 

 

 

1,350

 

Goodwill

 

52,292

 

 

 

44,126

 

Total assets

$

387,695

 

 

$

285,607

 

Liabilities

 

 

 

Current

 

 

 

Current portion of notes payable

$

69

 

 

$

63

 

Current portion lease liabilities

 

6,487

 

 

 

4,666

 

Accounts payable and accrued liabilities

 

52,226

 

 

 

36,138

 

Income tax payable

 

2,121

 

 

 

 

Other short-term liabilities

 

23,442

 

 

 

651

 

Total current liabilities

 

84,345

 

 

 

41,518

 

Deferred tax liability, net

 

 

 

 

469

 

Other long-term liabilities

 

12,628

 

 

 

1,810

 

Non-current portion of lease liabilities

 

16,752

 

 

 

16,126

 

Non-current portion of notes payable

 

116

 

 

 

229

 

Total liabilities

 

113,841

 

 

 

60,152

 

Stockholders’ equity

 

 

 

Preferred stock, $0.001 par value; authorized 10,000,000; none issued and outstanding

 

 

 

 

 

Common stock, $0.001 par value; 100,000,000 shares authorized; 27,678,601 and 27,651,773 issued and outstanding, respectively

 

28

 

 

 

28

 

Additional paid-in-capital

 

18,165

 

 

 

15,550

 

Accumulated other comprehensive loss

 

(843

)

 

 

(4,236

)

Retained earnings

 

251,929

 

 

 

214,113

 

Stockholders' equity

 

269,279

 

 

 

225,455

 

Non-controlling interest

 

4,575

 

 

 

 

Total stockholders’ equity

 

273,854

 

 

 

225,455

 

Total liabilities and stockholders’ equity

$

387,695

 

 

$

285,607

 

 

XPEL, Inc.

Consolidated Statements of Cash Flows (Unaudited)

(In thousands)

 

 

Three Months Ended

September 30,

 

Nine Months Ended

September 30,

 

 

2025

 

 

 

2024

 

 

 

2025

 

 

 

2024

 

Cash flows from operating activities

 

 

 

 

 

 

 

Net income

$

13,135

 

 

$

14,892

 

 

$

37,929

 

 

$

36,591

 

Adjustments to reconcile net income to net cash provided by operating activities:

 

 

 

 

 

 

 

Depreciation of property, plant and equipment

 

1,640

 

 

 

1,504

 

 

 

4,733

 

 

 

4,308

 

Amortization of intangible assets

 

1,663

 

 

 

1,475

 

 

 

4,722

 

 

 

4,327

 

Gain on sale of property and equipment

 

(17

)

 

 

(6

)

 

 

(11

)

 

 

(35

)

Stock compensation

 

1,080

 

 

 

862

 

 

 

2,776

 

 

 

2,329

 

Provision for credit losses

 

678

 

 

 

91

 

 

 

859

 

 

 

279

 

Deferred income tax

 

(825

)

 

 

(553

)

 

 

(2,727

)

 

 

(1,414

)

 

 

 

 

 

 

 

 

Changes in assets and liabilities:

 

 

 

 

 

 

 

Accounts receivable, net

 

455

 

 

 

279

 

 

 

(7,386

)

 

 

(5,475

)

Inventory, net

 

(2,716

)

 

 

(3,592

)

 

 

5,195

 

 

 

5,174

 

Prepaid expenses and other current assets

 

1,590

 

 

 

(1,477

)

 

 

(308

)

 

 

(2,785

)

Income taxes receivable and payable

 

1,902

 

 

 

957

 

 

 

2,954

 

 

 

370

 

Accounts payable and accrued liabilities

 

14,569

 

 

 

5,127

 

 

 

15,535

 

 

 

(2,172

)

Net cash provided by operating activities

 

33,154

 

 

 

19,559

 

 

 

64,271

 

 

 

41,497

 

Cash flows used in investing activities

 

 

 

 

 

 

 

Purchase of property, plant and equipment

 

(989

)

 

 

(1,257

)

 

 

(2,934

)

 

 

(5,085

)

Proceeds from sale of property and equipment

 

19

 

 

 

40

 

 

 

34

 

 

 

40

 

Acquisition of businesses, net of cash acquired

 

(14,981

)

 

 

(592

)

 

 

(15,165

)

 

 

(6,520

)

Purchases of long term investments

 

(1,685

)

 

 

 

 

 

(1,685

)

 

 

 

Development of intangible assets

 

(248

)

 

 

(580

)

 

 

(1,036

)

 

 

(1,421

)

Net cash used in investing activities

 

(17,884

)

 

 

(2,389

)

 

 

(20,786

)

 

 

(12,986

)

Cash flows from financing activities

 

 

 

 

 

 

 

Net payments on revolving line of credit

 

 

 

 

(11,000

)

 

 

 

 

 

(19,000

)

Restricted stock withholding taxes paid in lieu of issued shares

 

 

 

 

(88

)

 

 

(161

)

 

 

(175

)

Repayments of notes payable

 

(18

)

 

 

(13

)

 

 

(117

)

 

 

(44

)

Proceeds from deferred acquisition consideration

 

(147

)

 

 

 

 

 

(147

)

 

 

 

Net cash used in financing activities

 

(165

)

 

 

(11,101

)

 

 

(425

)

 

 

(19,219

)

Net change in cash and cash equivalents

 

15,105

 

 

 

6,069

 

 

 

43,060

 

 

 

9,292

 

Foreign exchange impact on cash and cash equivalents

 

(199

)

 

 

(67

)

 

 

(650

)

 

 

85

 

Increase in cash and cash equivalents during the period

 

14,906

 

 

 

6,002

 

 

 

42,410

 

 

 

9,377

 

Cash and cash equivalents at beginning of period

 

49,591

 

 

 

14,984

 

 

 

22,087

 

 

 

11,609

 

Cash and cash equivalents at end of period

$

64,497

 

 

$

20,986

 

 

$

64,497

 

 

$

20,986

 

 

 

 

 

 

 

 

 

Supplemental schedule of non-cash activities

 

 

 

 

 

 

 

Non-cash acquisition consideration

$

33,537

 

 

$

 

 

$

33,537

 

 

$

 

Non-cash lease financing

$

1,556

 

 

$

1,172

 

 

$

4,396

 

 

$

6,210

 

Issuance of common stock for vested restricted stock units

$

327

 

 

$

438

 

 

$

848

 

 

$

900

 

Non-cash minority interest contribution

$

4,462

 

 

$

 

 

$

4,462

 

 

$

 

Supplemental cash flow information

 

 

 

 

 

 

 

Cash paid for income taxes

$

2,665

 

 

$

3,458

 

 

$

10,122

 

 

$

10,256

 

Cash paid for interest

$

 

 

$

151

 

 

$

89

 

 

$

995

 

Reconciliation of Non-GAAP Financial Measure

EBITDA is a non-GAAP financial measure. EBITDA is defined as net income (loss) plus interest expense, net, plus income tax expense plus depreciation expense and amortization expense. EBITDA should be considered in addition to, not as a substitute for, or superior to, financial measures calculated in accordance with GAAP. It is not a measurement of our financial performance under GAAP and should not be considered as alternatives to revenue or net income, as applicable, or any other performance measures derived in accordance with GAAP and may not be comparable to other similarly titled measures of other businesses. EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our operating results as reported under GAAP.

EBITDA does not reflect the impact of certain cash charges resulting from matters we consider not to be indicative of ongoing operations and other companies in our industry may calculate EBITDA differently than we do, limiting its usefulness as a comparative measure.

 

EBITDA Reconciliation (in thousands)

 

 

 

 

 

 

 

 

 

(Unaudited)

 

(Unaudited)

 

Three Months Ended September 30,

 

Nine Months Ended September 30,

 

 

2025

 

 

2024

 

 

2025

 

 

2024

Net Income

$

13,135

 

$

14,892

 

$

37,929

 

$

36,591

Interest

 

1

 

 

97

 

 

83

 

 

962

Taxes

 

3,505

 

 

3,730

 

 

10,321

 

 

9,033

Depreciation

 

1,640

 

 

1,504

 

 

4,733

 

 

4,308

Amortization

 

1,663

 

 

1,475

 

 

4,722

 

 

4,327

EBITDA

$

19,944

 

$

21,698

 

$

57,788

 

$

55,221

 

Contacts

For more information:

Investor Relations:

John Nesbett/Jennifer Belodeau

IMS Investor Relations

Phone: (203) 972-9200

Email: xpel@imsinvestorrelations.com

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Symbol Price Change (%)
AMZN  249.43
+0.11 (0.05%)
AAPL  270.41
+0.37 (0.14%)
AMD  253.44
+3.39 (1.36%)
BAC  52.41
-1.13 (-2.12%)
GOOG  285.08
+7.02 (2.52%)
META  637.36
+10.04 (1.60%)
MSFT  508.69
-5.64 (-1.10%)
NVDA  202.22
+3.53 (1.78%)
ORCL  250.65
+2.48 (1.00%)
TSLA  451.41
+7.15 (1.61%)
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