Proofpoint Introduces End-to-End Information Protection Framework to Address Complex Data Loss Prevention Challenges

NIST-inspired framework, delivered by Proofpoint and certified partners, taps into unmatched expertise in designing and operating adaptive DLP deployments for half of the Fortune 100

Proofpoint, Inc., a leading cybersecurity and compliance company, today announced the launch of a proprietary, partner-friendly, end-to-end information protection framework, providing organizations access to unmatched expertise, industry benchmark data and proven methodology in designing, implementing and maturing data loss prevention (DLP) programs.

While DLP programs and technology are undoubtedly maturing, only 38% of organizations say they have a “mature” DLP program. Today, organizations with complex needs are looking for more comprehensive solutions that go beyond traditional DLP measures. Until now, the industry has been lacking a practical framework that addresses the challenges of deploying a DLP program across a rapidly evolving, multi-channel data risk landscape.

Proofpoint’s NIST-inspired framework¹, deployed and managed by Proofpoint and its certified partners, gives organizations access to singular expertise and efficiencies that most organizations cannot replicate, even with highly skilled internal resources. It provides a blueprint for utilizing a combination of people, process and technology to analyze user behavior and content across all channels and apply best practices and intelligence to modernize data protection.

The new framework leverages Proofpoint’s human-centric approach to information protection, combined with over 20 years of experience in designing and operating tailored DLP programs for some of the world’s most security-conscious organizations. It also offers a CISO Visualization Workshop, an in-depth, guided exercise for organizations seeking to implement a best-in-class DLP program. Proofpoint certified partners can leverage the framework to help customers identify critical maturity gaps, evaluate benchmarking against industry peers, and determine a strategy and timeline for prioritizing and addressing impacts based on Proofpoint’s analysis and recommendations.

Key elements include:

• Planning, Visibility and Rule Setting:
  • In-depth assessment of DLP program maturity
  • Benchmarking against industry peers
  • Guided program design and implementation recommendations
  • Behavioral and content visibility to inform rule-setting
• Prevention and Adaptive Response:
  • Research into emerging exfiltration and threat tactics with impact assessments
  • Tuning of rules and policies for detection optimization and data protection
  • AI-enabled SOC capability designed to optimize event analysis and investigation, incident escalation and response
• Metrics and Governance Reporting:
  • Daily system checks and monitoring
  • Executive reporting and documentation of outcomes

“Today, data is at risk because of human behavior,” said Rohit Dixit, executive vice president and chief customer officer at Proofpoint. “The rise of the perimeter-less workplace has dramatically increased the complexity of delivering a modern, adaptive, risk-based DLP program for most organizations. Proofpoint’s unique framework and human-centric approach to information protection builds on decades of experience and expertise in planning and executing tailored DLP programs that protect some of the world’s largest enterprises. Now customers can evolve their DLP program, safe in the knowledge that their team is supported by experts who know Proofpoint technology better than anyone.”

Best-in-class Information Protection, Delivered by Proofpoint and its Certified Partners

Proofpoint Information Protection is deployed to over 46 million users worldwide and is trusted by some of the world's biggest brands. With the new framework, Proofpoint and its certified partners provide a proven method for organizations to consolidate data defenses across all channels while protecting information based on user behavior and intent, content and data lineage.

“We’ve long recognized the challenges enterprises face in safeguarding their most critical assets,” commented Adam Gray, chief technology officer at Novacoast. “Our ongoing partnership with Proofpoint, and the expertise and ability to utilize the comprehensive and mature Information Protection Program framework announced today, positions us to drive real, impactful change for organizations with the most complex security needs.”

“It’s well-documented that organizations face significant challenges in finding and retaining the specialized expertise needed to execute and mature their information protection programs,” said Sean Steele, co-founder and managing partner at InfoLock. “Proofpoint’s pedigree in this space is unmatched, and we are excited to be one of their select certified partners to bring this tried and trusted programmatic approach to data risk management to market.”

The framework and CISO Visualization Workshop will be showcased at Proofpoint’s upcoming ‘Protect’ event series, which begins on September 10, 2024 in New York City.

Resources:

Proofpoint was recently recognized as a 2024 Gartner® Peer Insights™ Customers’ Choice for Data Loss Prevention – the only vendor placed in the upper right “Customers’ Choice” Quadrant.

For more on Proofpoint’s Information Protection solutions, please visit: https://www.proofpoint.com/us/products/information-protection

To learn how Proofpoint helped a well-known, nationally recognized cancer research and treatment center safeguard their patients’ data, please visit: https://www.proofpoint.com/us/customer-stories/major-cancer-center-safeguards-patient-and-research-data-proofpoint

Gartner, Voice of the Customer for Data Loss Prevention, By Peer Contributors, 23 February 2024. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and PEER INSIGHTS is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner Peer Insights content consists of the opinions of individual end-users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

About Proofpoint, Inc.

Proofpoint, Inc. is a leading cybersecurity and compliance company that protects organizations’ greatest assets and biggest risks: their people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including 85 percent of the Fortune 100, rely on Proofpoint for people-centric security and compliance solutions that mitigate their most critical risks across email, the cloud, social media, and the web. More information is available at www.proofpoint.com.

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Proofpoint is a registered trademark or tradename of Proofpoint, Inc. in the U.S. and/or other countries. All other trademarks contained herein are the property of their respective owners.

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¹ Based on principles outlined in NIST 800-53, r5: https://csrc.nist.gov/pubs/sp/800/53/r5/upd1/final

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