Alexander Group’s Research & Benchmarking Program Kicks Off New Study

The Roles and Account Coverage Study surveyed more than 250 CROs across industries.

Today, Alexander Group, the leading revenue growth consultancy to Global 2000 companies, unveiled new research through its Research & Benchmarking Program, which grants members access to exclusive research, custom benchmarks, industry events and more. Alexander Group’s new research reveals key priorities and initiatives for sales & marketing leaders around the world. The Roles & Account Coverage Study documents current customer coverage, identifies key challenges, and proposes models and new jobs to improve sales & marketing effectiveness.

“Our Research & Benchmarking Program connects us with more than 6,500 research and community participants every year,” said Davis Giedt, Director of Data & Analytics at Alexander Group. “It enables our team of experts to keep a constant pulse on go-to-market strategies and challenges across industries like business & financial services, healthcare, manufacturing and technology.”

The new Roles & Account Coverage Study found that more than half of companies are increasing headcount for customer success managers this year. Findings like these are instrumental for Alexander Group consultants as they steer their 3,000+ clients toward the investments and strategies that align with both the market and their goals.

Other key findings from the Roles & Account Coverage Study include:

• 50% of companies are increasing their industry/product specialist headcount in 2025.
• The #1 demand generation investment category for senior executives is lead generation.
• Primary sellers at highly productive organizations spend 6 more hours per week on account development and persuasion than sellers at average organizations.
• 53% of organizations plan to invest in lead scoring and predictive modeling in 2025, a YoY increase of 15 percentage points.

Beyond producing new go-to-market research, the Research & Benchmarking Program delivers tailored, industry-specific benchmarks to drive strategic decision making. Benchmarks include productivity and efficiency metrics, sales and marketing cost comparisons, headcount and coverage ratios and compensation information for sales, support and management roles.

Reach out today for a complimentary readout of the Sales roles research from Alexander Group’s Research & Benchmarking Program.

About Alexander Group

Alexander Group provides revenue growth consulting services to the world’s leading sales, marketing and service organizations. Founded in 1985, Alexander Group combines deep experience, proven methodologies and data-driven insights to help revenue leaders anticipate change, align their go-to-customer resources with company goals and make better-informed decisions with one goal in mind—to grow revenue. Alexander Group has offices in Atlanta, Chicago, London, New York, San Francisco, Sao Paulo and Scottsdale.

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