After teasing her fans across social media, beauty icon and entrepreneur Amra Olević-Reyes, known globally as Amrezy, is set to officially launch AMREZY, her new cosmetics brand, on September 5, 2025. The brand promises to deliver a fresh take on timeless glamour, artistry, and inclusivity.

NEW YORK CITY, NY / ACCESS Newswire / September 4, 2025 / AMREZY marks the long-awaited next chapter in Amra's decade-long career in beauty. Having collaborated with some of the industry's biggest names and cultivated a dedicated global following, the launch of her own brand is both a personal milestone and the natural evolution of her creative journey.

Creating AMREZY is more than a business venture, it's my destiny," said Amra Olević-Reyes, Founder of AMREZY. "This brand is my signature, built from years of experience, passion, and love for beauty. It's everything I wished for when I first picked up a lipstick as a little girl, and everything I want to share with people everywhere today."

The brand will debut with a signature lip collection, reflecting Amra's earliest beauty memories and love for self-expression. The collection features three core products:

• Signature Touch Satin Cream Lipstick

• Signature Cream-Slick Lipliner

• Signature Lip Gleam Gloss

Each product launches in 10 universally flattering shades, designed to deliver rich, buttery texture and bold color payoff. The collection embodies AMREZY's commitment to true inclusivity, offering shades that compliment every skin tone and redefine everyday beauty rituals.

AMREZY was co-founded by Amra Olević-Reyes and Emanuela Arreaga, an accomplished entrepreneur and founder of Cosmesi LLC, a leading brand management company. With over a decade of experience developing and scaling successful beauty, skincare, and lifestyle brands, Arreaga brings deep operational expertise and proven industry insight to the partnership. Her strategic vision and infrastructure capabilities, combined with Amra's creative artistry and global influence, have positioned AMREZY as a refined, high-performance brand that seamlessly balances individuality, artistry, and modern glamour.

The story of AMREZY is one of vision, timing, and persistence. When Amra and Emanuela aligned, everything came together effortlessly. Together, they built more than a brand, they created a platform that honors individuality and celebrates artistry, while embodying the timeless glamour that defines beauty at its highest level.

The AMREZY debut collection will be available starting September 5, 2025 at 12pm EST, signaling the beginning of a beauty brand poised to grow with innovation, artistry, and an unapologetically bold identity. .

AMREZY is excited to announce that the full collection will be launching soon at https://amrezybrand.com, with worldwide shipping available.

About AMREZY

Founded by beauty icon Amra Olević-Reyes and entrepreneur Emanuela Arreaga, AMREZY is a cosmetics brand built on timeless glamour, inclusivity, and artistry. Drawing on Amra's decade of influence in beauty and Arreaga's entrepreneurial vision, AMREZY delivers high-performance products designed for every complexion and identity. The brand's debut lip collection introduces rich, buttery textures and universally flattering shades that redefine modern beauty staples.

For all PR/media inquiries, please contact:
Kendra Guaba
Publicist
Illumination PR
Email: kendra@illuminationpr.com
Website: https://www.illuminationpr.com/

SOURCE: AMREZY