Propy becomes one of the first real estate companies to establish a Web3 domain, paving the way for next-generation real estate transactions by giving buyers and sellers a user-owned identity.
SAN FRANCISCO, CA / ACCESSWIRE / July 23, 2024 / Unstoppable Domains, the largest Web3 domain provider, and Propy, the world's leading AI and blockchain-based real estate platform, today announced the launch of the .propy Web3 domain.
Propy's innovative Web3 domain empowers real estate professionals, buyers, and sellers with a secure, user-owned digital identity. It advances the company's vision of "self-driving property transactions" and removes barriers to real estate ownership in a technology-driven world. By using blockchain technology, the new domain has the potential to improve not only how people buy, sell, and interact with real estate but also how they send and receive cryptocurrencies and serve as brand ambassadors for blockchain-based real estate ownership.
Since its inception, Propy has facilitated over $4 billion in real estate transactions, with its platform being used by thousands of agents and homebuyers across the USA. The industry relevance of .propy positions the new domain as an ideal candidate for fostering continued adoption of blockchain-based solutions in traditional real estate.
Web3 domains are blockchain-based, user-owned digital assets that serve as a decentralized identifier. They allow for censorship-resistant websites and simplified cryptocurrency transactions, unlike traditional domains, which are rented from centralized authorities and primarily used for website addressing. The new domain will enable real estate professionals, investors, and homeowners to leverage the power of Web3 technology in their cryptocurrency and property transactions.
"We are thrilled to partner with Unstoppable Domains to launch this new Web3 domain," said Natalia Karayaneva, CEO of Propy. "It's a step towards a future where real estate transactions are as easy as sending an email. The blockchain allows owners to store real estate data and enable transactions without intermediaries. The .propy domain is a crucial step in this direction. It streamlines the entire process and unlocks possibilities that previous generations couldn't even imagine."
"Collaborating with Propy to spearhead the next evolution of real estate domains is incredibly exciting," noted Sandy Carter, COO of Unstoppable Domains. "At Unstoppable, we have prioritized collaborating with companies offering solutions that help onboard the masses into Web3. We're thrilled to offer .propy to serve as a digital identifier and enable more streamlined interactions and brand ambassadorship to shine a light on the value of Web3 real estate."
In addition, as a new partner of Unstoppable Domains, Propy will join over 10 web3 companies, including leading crypto finance house Blockchain.com, in strategizing and applying to the upcoming Internet Corporation for Assigned Names and Numbers (ICANN) general Top Level Domains (gTLD) application round in 2026.
The goal is to create Web2-Web3 domain "twins," allowing users, brands, and companies to take the best from both worlds and fully leverage the power of Web3 domains within the traditional Internet space.
If successful, the .propy domain will join the ranks of iconic ICANN-registered generic top-level domains like .com, .net, .org, .biz, .info, and more.
The strategy proposed for the .propy TLD is just the beginning. This initiative opens up possibilities for other industry-specific Web3 domains, allowing users, brands, and companies to fully leverage the power of blockchain technology within traditional real estate.
For more information, please visit: unstoppabledomains.com
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About Unstoppable Domains
Launched in 2018, Unstoppable Domains is a Web3 domain name provider and digital identity platform working to onboard the world onto Web3. Unstoppable Domains offers Web3 domains minted on the blockchain that give people full ownership and control of their digital identity with no renewal fees. With Unstoppable Domains, people can replace lengthy alphanumeric crypto wallet addresses with a human-readable name and log into and transact with more than 720 apps, wallets, exchanges, and marketplaces. The company was named by Forbes as one of America's Best Startup Employers in 2022.
For more information, please visit: https://unstoppabledomains.com/
About Propy
Founded in 2016, Propy has facilitated over $4 billion in real estate deals across the USA. Recognized as a Technology Pioneer by the World Economic Forum, the company offers a user-friendly interface connecting buyers, sellers, and agents, particularly for remote and cross-border deals. The company continues to push the boundaries of proptech, integrating smart contracts, NFT property rights, and cryptocurrency payments to reshape the $217 trillion global real estate market.
For more information, please visit: https://propy.com
SOURCE: Unstoppable Domains
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