Limited-time Menu Items Will Be Available at select Chubby Group Restaurants Starting July 15, 2024
NEW YORK, NY / ACCESSWIRE / July 15, 2024 / Lee Kum Kee (https://usa.lkk.com/), a leader in authentic Asian sauces and condiments, is thrilled to partner with Chubby Group (https://www.chubbygroup.com/), a premier Food and Beverage holding company operating over 20 restaurants, best known for its wagyu and its diverse array of dining concepts in the United States. Starting July 15, 2024, this collaboration will launch a few exclusive new dishes and dipping sauces across 5 locations under Chubby Group. They include two new dishes at Chubby Cattle BBQ Rowland Heights location, two special hotpot dipping sauces at Wagyu House Rowland Heights location, and one at Mikiya Wagyu Shabu House Cerritos location. The collaboration also highlights the use of Lee Kum Kee products at two other Chubby Group restaurants, blending a variety of tastes and experiences that honor their shared Asian heritage while introducing exciting new flavors to delight diners.
Lee Kum Kee, established in 1888, has long been at the forefront of promoting Asian culinary culture globally, with its products becoming staples in kitchens worldwide. Chubby Group has left an indelible mark on the culinary landscape, embodying the essence of culinary diversity and creativity with wagyu BBQ, Hot Pot, Sushi, and other experiences.
Joyce Tsai, Senior Channel Marketing Manager of the Asian Team at Lee Kum Kee, expressed excitement about the collaboration, stating, "This partnership with Chubby Group leverages their innovation and creativity in the culinary scene, enabling us to reach a new generation of diners. By introducing inventive dishes that blend traditional flavors with modern twists, we can honor our rich heritage while appealing to contemporary tastes. We are eager to see how these new offerings will enhance the dining experience and inspire culinary creativity among our patrons."
The two menu items available at the Chubby Cattle BBQ Rowland Heights location are:
Wagyu Dumpling Soup: A modern twist on traditional dumplings in a tangy sour soup, enriched by Lee Kum Kee Chiu Chow Style Chili Crisp Oil and Lee Kum Kee Seasoning Soy Sauce.
Pan Fried Bao: An evolution of the iconic Shanghainese classic, infused with an even richer taste by Lee Kum Kee Chiu Chow Style Chili Crisp Oil, Lee Kum Kee Seasoning Soy Sauce, and Lee Kum Kee Choy Sun Oyster Flavored Sauce.
The two exclusive hotpot dipping sauces available at the Wagyu House Rowland Heights location are
Sichuan Hot Pot Sauce, featuring Lee Kum Kee Minced Garlic, Lee Kum Kee Pure Sesame Oil, and Lee Kum Kee Choy Sun Oyster Flavored Sauce.
Chaozhou Hot Pot Sauce, featuring Lee Kum Kee Hoisin Sauce, Lee Kum Kee Premium Soy Sauce, Lee Kum Kee Premium Dark Soy Sauce, Lee Kum Kee Sesame Sauce, and Lee Kum Kee Minced Garlic.
At the Mikiya Wagyu Shabu House Cerritos location, diners are encouraged to try the new collaborative dipping sauce to elevate their Shabu experience.
House Special dipping Sauce, featured Lee Kum Kee Seasoning Soy Sauce.
Customers will also find new squeezable bottles of Lee Kum Kee Choy Sun Oyster Flavored Sauce at the sauce bars at the following locations:
Chubby Cattle Hotpot Las Vegas
Wagyu House Chicago
Wagyu House Rowland Heights
"We always aim to improve the quality of the food and dining experiences for our customers, and Lee Kum Kee's sauces are a crucial element," says Chubby Group's co-founder, David Zhao. He continues to share his inspiration and commitment to innovation and excellence in providing hospitality, "With Lee Kum Kee's products, we are able to deliver delicious tastes and unique dishes that blend traditional and modern culinary trends."
This collaboration serves as a platform for showcasing the boundless possibilities of both Lee Kum Kee and Chubby Group. It encourages creativity, inspiring home cooks and professionals in the restaurant industry alike to experiment with new flavors and techniques. "It's not only about the food," says Joyce Tsai of Lee Kum Kee. "In the context of this collaboration, food becomes more than just sustenance-it becomes a cultural bridge and a vibrant medium for expressing their shared values and culinary innovation."
The collaboration will be launched on July 15, 2024, at multiple Chubby Group restaurants in cities including Los Angeles, Las Vegas, and Chicago for a limited time.For more information, please visit the Lee Kum Kee website https://usa.lkk.com/ and follow them on Instagram at @leekumkeeusa, and visit Chubby Group's website https://www.chubbgroup.com/ and follow them on Instagram at @chubby.group.
About Lee Kum Kee
Lee Kum Kee, a name synonymous with quality and authenticity, has been an integral part of kitchens around the globe for over a century. Founded in 1888, the company has committed to producing delicious sauces and condiments that adhere to high standards of quality. Today, Lee Kum Kee is a household name, enabling families worldwide to enjoy better-tasting meals with its products. For more information, visit: https://usa.lkk.com/
About Chubby Group
Chubby Group stands as a premier US-based F&B holding company. Celebrated for its dining concepts such as The X Pot, Chubby Cattle, Wagyu House, Niku X, and Mikiya, the group operates 23 multi-concept restaurants. Alongside its dining establishments, Chubby Group has launched distinct consumer product lines, featuring standouts like Wagyu Rice Bowls and Wagyu Soup Dumplings. For more information, visit: https://www.chubbygroup.com/
Media Contact
Milenna Huang
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(212) 868-0868
SOURCE: Chubby Group
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