Trust Machines Adds Crypto Influencer Aubrey Strobel as Comms Advisor and Previous Head Of Binance.US Rena Shah as Head of Operations

Trust Machines plans to make key hires in H1 2022 to grow out its roster of Web3 talent

NEW YORK, NY / ACCESSWIRE / April 4, 2022 / Trust Machines, a startup building the largest ecosystem of Bitcoin and expanding its utility, announced today that Aubrey Strobel former Head of Communications at leading bitcoin rewards app, Lolli has joined Trust Machines as a marketing and communications advisor. Additionally, the company has hired Binance.US's former Head of Exchange Rena Shah as its new Head of Strategy and Operations.

CEO and Co-founder of Trust Machines, Muneeb Ali said: "I'm thrilled to announce we are continuing to bring on amazing talent and partners to Trust Machines. I have admired both Aubrey and Rena's work over the years and I look forward to the value they will add to our organization and bitcoin ecosystem."

Strobel brings six years of comms and marketing experience in the blockchain industry to Trust Machines. Her work at Lolli has grown it to hundreds of thousands of users across the US. Additionally, she is an influencer, author, and advocate for the adoption of Bitcoin - her work has been featured in Newsweek, CNN, NBC and more.

Before joining Lolli, Strobel led the accounts of high-profile crypto projects such as Coindesk, providing support and logistics coordination for the latter's flagship Consensus blockchain industry conference.

Strobel will assist Trust Machines with communications and marketing, helping to launch Bitcoin apps and expand Bitcoin's narrative as the best settlement layer for Web3.

Aubrey Strobel said: "I am excited to expand the awareness of Bitcoin in Web3 with Trust Machines. I believe bitcoin's brightest days are ahead of us and look forward to attracting talent to build applications, companies, and tools around and on the Bitcoin blockchain. I'm thrilled to be advising alongside a talented team of engineers, developers, and leaders. I look forward to reframing the Bitcoin narrative while also sharing many great announcements, community events, and developments this year."

While heading up Binance.US, Shah racked up some impressive achievements, helping the exchange to exceed $3 billion in daily trading volume and growing its customer base to over three million users. During her tenure, she helped to evaluate more than 50 new asset listings, launched the platform's new liquidity management features, and played a key role in Binance's metaverse expansion by building Binance.US's virtual headquarters in Decentraland.

Prior to her tenure at Binance.US, Shah served as the Director of Business Development at Apifiny, an institutional trade settlement venue, where she authored the whitepaper for the USD Digital stablecoin, developed its institutional strategy and helped to close on key partnerships. Shah also served as the Head of Operations and an Advisor at Ember Fund, a crypto investing app that lets individuals invest like a hedge fund. Shah is currently an advisor at Tribe Capital, a $1.5B venture capital fund and Flycoin, a frequent flyer company revolutionizing the travel rewards and loyalty industry.

Shah joins Trust Machines as Head of Operations and Strategy, helping usher in the next wave of adoption and ecosystem unlocks for Bitcoin applications.

Rena Shah said: "I am elated to shepherd a new wave of Bitcoin applications for the ecosystem with Trust Machines. I'm bullish about the true utility of building with the Bitcoin blockchain by unlocking $1T in assets to be productive for you. I look forward to shifting the mindset that Bitcoin is simply a store of value with the applications we incubate."

Trust Machines is building an ecosystem of applications and platform technologies to unlock Bitcoin's potential as a final settlement layer for computing platforms. It's building its infrastructure on Stacks, a programming layer for Bitcoin that enables smart contract functionality. The goal is to expand Bitcoin from its current use case as a store of value to become a platform for transformative Web3 applications that can tap the more than $2 trillion worth of value stored in BTC.

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About Trust Machines:

Co-founded by Stacks Founder Muneeb Ali and Princeton computer science Professor J.P. Singh, the mission of Trust Machines is to create the largest ecosystem of Bitcoin apps and grow the Bitcoin economy. Trust Machines is building applications that make Bitcoin productive and unlock the trillion dollar Bitcoin economy.

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SOURCE: Trust Machines