IRVINE, CA - The Spanish Group, an internationally recognized and ISO-Certified translation service, is sharing pointers for cementing relationships and revenue — the “Two Rs of Retail” — to counter market confusion and constriction as unclear U.S. tariff policy impacts global trade.
“Global tensions and unpredictable tariffs involving China and Eastern Europe have led U.S. retailers to reevaluate sourcing strategies. Many are shifting to near shoring options in Latin America or Southeast Asia,” notes The Spanish Group CEO Salvador Ordorica. “In any new market, accurate and culturally intelligent language becomes a strategic asset that helps reduce friction and ensure smoother operations across borders.”
According to the National Retail Federation (NRF), the U.S. import market reached $3.2 trillion in goods in 2023. Consumer products from electronics to toys experienced a surge in Q4, with over 30% of retail imports arriving between September and November.
“The approaching holiday retail season makes language even more critical. Poorly translated manuals, labels, or customs declarations can delay entry or trigger returns, cutting into the most profitable quarter of the year,” says Ordorica. “Quality language services reduce those risks.”
Use Your Words
Misunderstandings in supplier contracts, customs documentation, or compliance materials can lead to delays or financial penalties, especially during the holiday peak. Ordorica’s tips for using language to improve retail and ecommerce success include:
- Audit your top products: Make sure the language for your bestsellers is properly translated, especially product titles, specs, and return policies.
- Offer multilingual customer support: Whether via chat, email, or phone, having support in key languages builds confidence during high-volume times.
- Localize holiday campaigns: Adapt not just the words, but the tone and cultural references to resonate with different audiences.
- Automate but do not compromise: Use translation tech to scale but always involve human reviewers to ensure accuracy and warmth.
- Measure by language: Track which languages drive the most conversions, then double down on what works next season.
“Language is a form of connection. When you speak to a customer in their preferred language, you are saying: We see you, we value you. This builds trust, encourages repeat purchases, and reduces friction,” says Ordorica. “Brands that invest in accurate, localized messaging see higher engagement and stronger loyalty, especially during emotionally driven seasons like the holidays.”
Forging New Paths
For business owners wondering how to prepare for the uncertainty, Ordorica recommends:
- Diversify and localize: Expand your supplier network and make sure all contracts and communications are accurately translated.
- Translate support channels: Provide multilingual customer support to reduce abandonment during peak periods.
- Label for compliance: Translate packaging and product instructions to meet regional legal standards.
- Localize promotions: Do not just translate but adapt campaigns for cultural relevance.
- Train your team: Educate staff on language and cultural nuances that affect customer trust and retention.
About The Spanish Group
Founded in 2013 by Salvador Ordorica, CEO, The Spanish Group is an internationally recognized ISO 9001:2015 and ISO 17100:2015 certified translation service offering 123 languages and unparalleled language precision, localization, cost effectiveness, and efficiency. The Spanish Group sets itself apart by working with certified, professionally trained linguists all over the globe who are native speakers and deeply experienced specialists in a variety of fields. The Spanish Group is trusted by Fortune 500 companies, law firms, small businesses, universities, embassies, and other governmental agencies to deliver accurate, culturally correct translations and localizations that help them operate seamlessly across multiple languages.
For more information, visit: https://thespanishgroup.org/.
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Company Name: The Spanish Group
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Website: https://thespanishgroup.org/
