What if animal cruelty became history? The Humane Foundation invites the world to imagine—and create—a future where factory farming is no longer a grim reality, but a distant memory we’ve overcome with pride. With their flagship platform Cruelty.Farm, the foundation is doubling down on efforts to educate, expose, and empower individuals, policymakers, and organizations to build a compassionate, sustainable, and healthier world.
A Unified Vision for Change
“In unity, let’s dream of a world where animals no longer suffer silently,” says Ali Roghani, Executive Director of the Humane Foundation. “We envision a day when we can speak about the age of factory farming in the past tense, where animals no longer weep, but thrive—and where the health of people and the planet are protected with unwavering priority.”
This vision powers every project under the Humane Foundation. From in-depth investigations to multilingual education, and from plant-based food innovation to legal advocacy, the foundation is one of the world’s most comprehensive and forward-thinking organizations working to end factory farming.
Revealing the Truths Behind the System
Animal agriculture today is a hidden crisis. On the surface, it fuels global food supply chains. But behind the barn doors lies a harrowing truth: billions of animals are confined to overcrowded, filthy cages; mutilated without anesthesia; and denied every natural behavior. The foundation’s platform, Cruelty.Farm, exposes this reality with video investigations, reports, and survivor stories—available in over 80 languages.
The site acts as a gateway to truth, knowledge, and action. Visitors can access content that unveils how factory farming:
- Inflicts unbearable suffering on animals through tight confinement, mutilation, and systemic abuse
- Threatens human health through the overuse of antibiotics, contributing to antibiotic resistance
- Pollutes water and air, including through chemical runoff and greenhouse gas emissions
- Accelerates deforestation and climate change through unsustainable land use practices
Inspiring Alternatives: Plant-Based, Ethical, and Local
The Humane Foundation believes in solutions—not just problems. One of the core paths forward is the promotion of plant-based living and ethical, local food systems. The foundation supports the creation and adoption of plant-based alternatives that don’t just eliminate suffering—they nourish bodies, reduce environmental strain, and uplift communities.
A powerful message runs through every campaign: compassion is a choice. Whether it’s by choosing a plant-based meal, supporting local farmers who practice ethical agriculture, or advocating for policy changes, every action counts.
Explore guidance for shifting to a plant-based lifestyle at Promoting Animal Welfare Through Plant-Based Diets.
Building a Compassionate Ecosystem
The foundation operates with a multi-layered approach—combining grassroots outreach, government engagement, corporate partnerships, and global coalitions. Through education, policy influence, and strategic partnerships, the Humane Foundation fights to shift systems—not just minds.
Key pillars of the foundation’s mission include:
- Education: Equipping the public with the knowledge to make ethical and informed decisions
- Advocacy: Driving policy change to protect animals, public health, and the environment
- Community Engagement: Encouraging individuals to become agents of change in their own neighborhoods
- Innovation: Supporting research and development in sustainable food and animal welfare
Take action today by visiting cruelty.farm/take-action
Everyone Has a Role
“We are united by a common dream—0% cruelty, 100% compassion,” says Mr. Roghani. “Whether you're a student, an activist, a policymaker, or just someone who loves animals, there's a place for you in this movement.”
You can get involved by:
- Sharing plant-based meals with your community
- Supporting local and ethical farmers
- Advocating for better animal welfare laws
- Donating to support life-changing investigations and education
- Educating others about the true cost of factory-farmed food
Even small acts spark big change—and those sparks can build the flame of a better world.
The Next Era: Compassion, Fairness, and Sustainability
With global interest in sustainable and ethical living on the rise, the Humane Foundation is poised to help usher in a new era—an era of fairness, compassion, and conscious coexistence. Backed by science, driven by empathy, and powered by community, the organization sees hope on the horizon.
“Now is the moment,” the foundation declares. “The statistics show it. The science confirms it. And the people are ready. The coming decades will be defined by how deeply we are willing to care—about animals, each other, and the earth we all share.”
About Humane Foundation
The Humane Foundation is a self-funded non-profit organization registered in the UK (Reg No. 15077857), dedicated to eliminating factory farming and creating a food system rooted in compassion, sustainability, and justice. With a multilingual digital platform, innovative campaigns, and strategic collaborations, the foundation inspires people worldwide to align their actions with their deepest values.
Registered Address: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX
Media Contact
Company Name: Humane Foundation
Contact Person: Ali Roghani
Email: Send Email
Address:27 Old Gloucester Street
City: London
State: England
Country: United Kingdom
Website: https://cruelty.farm/
